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Why
needs a Social Media Intervention
Warning: Here be spoilers!
Social Media Listening has become an important
weapon in the modern-day marketer’s arsenal.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
The Game of Thrones universe could have
benefitted immensely, had the characters
employed the use of Social Media Listening.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Here we talk about some important aspects of
Social Media Listening, and how some of our favorite
Westerosis could benefit from each.
Jaime Lannister
@Kingslayer
Getting better at tweeting with my left hand.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Brand Management
The Lannisters are the perfect example of a
brand whose reputation needs saving.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Powerful, yet loathed by most in the realm,
the Lannisters could use Social Media Listening to
tailor-make a campaign to improve their brand
image.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
For example, the Lannisters are already known for “sending their
regards”.
While sending regards isn’t normally a bad thing, Social Media
Listening would tell the Lannisters that their regards are a tad…
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
For example, the Lannisters are already known for “sending their
regards”.
While sending regards isn’t normally a bad thing, Social Media
Listening would tell the Lannisters that their regards are a tad…
brutal, for most people’s taste.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Based on social media feedback, the Lannisters could
perhaps improve their brand image by continuing to send
their regards, only in more pleasant ways.
The Lannisters
@Lannisters
Good morning to all in the Seven
Kingdoms! Wedding season is here, enjoy
responsibly! And always remember to
pay your debts.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Competitor Analysis
Nearly every Game of Thrones character is
embroiled in some conflict or another.
COME AT ME BRO
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Be it the routine squabbles between Cersei and
Margaery
If you ever call me sister again, I’ll
have you strangled in your sleep.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Or the full-scale wars between the Starks and
the Lannisters.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Or the full-scale wars between the Starks and
the Lannisters.
I’m the King in the North!
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Or the full-scale wars between the Starks and
the Lannisters.
I’m the King in the North!
LOL, missed s03e09, did you?
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
All these characters did employ the technique of
Competitor Analysis in various forms.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
All these characters did employ the technique of
Competitor Analysis in various forms.
But had they used Social Media Listening instead, they’d
have a serious edge over their rivals.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
For example, Prince Oberyn Martell could most
certainly have benefited from more comprehensive and
meaningful data about Gregor “The Mountain”
Clegane.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
“doesn’t die easily”
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
“doesn’t die easily”
“stab repeatedly for
better results”
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
“doesn’t die easily”
“stab repeatedly for
better results”
HUGE
MASSIVE
BULKY
TALL
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What Oberyn knew about his
opponent
This guy is
• Large
• Huge
• Massive
• Big
• Humongous
What he could have
known if he’d used
Social Media Listening
“doesn’t die easily”
“good at crushing things”
“stab repeatedly for
better results”
HUGE
MASSIVE
BULKY
TALL
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
So, had Oberyn spent some more time on Competitor
Analysis, he could have avoided his… err,
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
So, had Oberyn spent some more time on Competitor
Analysis, he could have avoided his… err,
CRUSHING DEFEAT
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Sentiment Analysis
Sentiment Analysis uses Natural Language
Processing algorithms to keep you updated
about the sentiments of your consumers
towards your brand.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What Joffrey thinks
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What Joffrey thinks
I’m awesome
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What Joffrey thinks
I’m awesome
Everyone in the Seven Kingdoms
loves me
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Reality
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Reality
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Reality
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
OMG
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
OMG
YOU
SERIOUS?!
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
King Joffrey could most certainly have benefitted
from Sentiment Analysis, and probably seen more
days on the Iron Throne.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
King Joffrey could most certainly have benefitted
from Sentiment Analysis, and probably seen more
days on the Iron Throne.
DAMN RIGHT
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Social
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Social Media
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Social Media Listening
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Social Media Listening ROXXXX
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Crisis Management
In the unpredictable world of social media, a single
disgruntled consumer can send your brand image
tumbling.
Cersei Lannister
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
As in Westeros, word spreads fast
on social media too. A single
negative post can snowball into a
full-blown reputation crisis for your
brand.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What is this Social Media Listening you
speak of?
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
What is this Social Media Listening you
speak of?
The Night’s Watch is capable of
protecting the realm from any sort of
crisis
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
You know nothing, Jon Snow.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
You know nothing, Jon Snow.
Social Media Listening gives you real-time alerts, so you can
be on your guard against any potential crisis-in-the-making.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Game of Thrones characters actually had their
own Social Media Listening tool:
Conclusion
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Game of Thrones characters actually had their
own Social Media Listening tool:
Conclusion
Lord Varys and his “little birds”.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
However, Varys’ birds were not exactly real-time.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Also, his shifty allegiances and unpredictable
disposition made him an unreliable partner.
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
I thought we were friends
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Unlike Varys, Social Media Listening will always be
by your side!
I thought we were friends
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
So, get rid of your Varys today
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
My little birds tell me
So, get rid of your Varys today
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
I’m going to be unemployed soon
My little birds tell me
So, get rid of your Varys today
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
And get in touch with us to know how Social Media
Listening can help your brand attain its Iron Throne!
Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
Contact Us
Send a raven to contact@germin8.com
House Germin8
You can also follow us 
All original images and the Game of Thrones logo
used here are property of His Grace, King HBO,
First of His Name, King of the Andals and the First
Men, Lord of the Seven Kingdoms, and Protector of
the Realm.
House Germin8 hereby swears allegiance to the
noble and generous King HBO.
Disclaimer
You can also follow us 

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Why Game of Thrones needs a Social Media intervention

  • 1. Why needs a Social Media Intervention
  • 2. Warning: Here be spoilers!
  • 3. Social Media Listening has become an important weapon in the modern-day marketer’s arsenal. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 4. The Game of Thrones universe could have benefitted immensely, had the characters employed the use of Social Media Listening. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 5. Here we talk about some important aspects of Social Media Listening, and how some of our favorite Westerosis could benefit from each. Jaime Lannister @Kingslayer Getting better at tweeting with my left hand. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 6. Brand Management The Lannisters are the perfect example of a brand whose reputation needs saving. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 7. Powerful, yet loathed by most in the realm, the Lannisters could use Social Media Listening to tailor-make a campaign to improve their brand image. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 8. For example, the Lannisters are already known for “sending their regards”. While sending regards isn’t normally a bad thing, Social Media Listening would tell the Lannisters that their regards are a tad… Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 9. For example, the Lannisters are already known for “sending their regards”. While sending regards isn’t normally a bad thing, Social Media Listening would tell the Lannisters that their regards are a tad… brutal, for most people’s taste. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 10. Based on social media feedback, the Lannisters could perhaps improve their brand image by continuing to send their regards, only in more pleasant ways. The Lannisters @Lannisters Good morning to all in the Seven Kingdoms! Wedding season is here, enjoy responsibly! And always remember to pay your debts. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 11. Competitor Analysis Nearly every Game of Thrones character is embroiled in some conflict or another. COME AT ME BRO Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 12. Be it the routine squabbles between Cersei and Margaery If you ever call me sister again, I’ll have you strangled in your sleep. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 13. Or the full-scale wars between the Starks and the Lannisters. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 14. Or the full-scale wars between the Starks and the Lannisters. I’m the King in the North! Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 15. Or the full-scale wars between the Starks and the Lannisters. I’m the King in the North! LOL, missed s03e09, did you? Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 16. All these characters did employ the technique of Competitor Analysis in various forms. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 17. All these characters did employ the technique of Competitor Analysis in various forms. But had they used Social Media Listening instead, they’d have a serious edge over their rivals. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 18. For example, Prince Oberyn Martell could most certainly have benefited from more comprehensive and meaningful data about Gregor “The Mountain” Clegane. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 19. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 20. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 21. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening “doesn’t die easily” Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 22. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening “doesn’t die easily” “stab repeatedly for better results” Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 23. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening “doesn’t die easily” “stab repeatedly for better results” HUGE MASSIVE BULKY TALL Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 24. What Oberyn knew about his opponent This guy is • Large • Huge • Massive • Big • Humongous What he could have known if he’d used Social Media Listening “doesn’t die easily” “good at crushing things” “stab repeatedly for better results” HUGE MASSIVE BULKY TALL Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 25. So, had Oberyn spent some more time on Competitor Analysis, he could have avoided his… err, Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 26. So, had Oberyn spent some more time on Competitor Analysis, he could have avoided his… err, CRUSHING DEFEAT Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 27. Sentiment Analysis Sentiment Analysis uses Natural Language Processing algorithms to keep you updated about the sentiments of your consumers towards your brand. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 28. What Joffrey thinks Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 29. What Joffrey thinks I’m awesome Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 30. What Joffrey thinks I’m awesome Everyone in the Seven Kingdoms loves me Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 31. Reality Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 32. Reality Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 33. Reality Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 34. OMG Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 35. OMG YOU SERIOUS?! Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 36. King Joffrey could most certainly have benefitted from Sentiment Analysis, and probably seen more days on the Iron Throne. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 37. King Joffrey could most certainly have benefitted from Sentiment Analysis, and probably seen more days on the Iron Throne. DAMN RIGHT Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 38. Social Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 39. Social Media Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 40. Social Media Listening Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 41. Social Media Listening ROXXXX Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 42. Crisis Management In the unpredictable world of social media, a single disgruntled consumer can send your brand image tumbling. Cersei Lannister Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 43. As in Westeros, word spreads fast on social media too. A single negative post can snowball into a full-blown reputation crisis for your brand. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 44. What is this Social Media Listening you speak of? Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 45. What is this Social Media Listening you speak of? The Night’s Watch is capable of protecting the realm from any sort of crisis Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 46. You know nothing, Jon Snow. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 47. You know nothing, Jon Snow. Social Media Listening gives you real-time alerts, so you can be on your guard against any potential crisis-in-the-making. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 48. Game of Thrones characters actually had their own Social Media Listening tool: Conclusion Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 49. Game of Thrones characters actually had their own Social Media Listening tool: Conclusion Lord Varys and his “little birds”. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 50. However, Varys’ birds were not exactly real-time. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 51. Also, his shifty allegiances and unpredictable disposition made him an unreliable partner. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 52. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 53. I thought we were friends Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 54. Unlike Varys, Social Media Listening will always be by your side! I thought we were friends Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 55. So, get rid of your Varys today Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 56. My little birds tell me So, get rid of your Varys today Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 57. I’m going to be unemployed soon My little birds tell me So, get rid of your Varys today Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 58. And get in touch with us to know how Social Media Listening can help your brand attain its Iron Throne! Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • 59. Contact Us Send a raven to contact@germin8.com House Germin8 You can also follow us 
  • 60. All original images and the Game of Thrones logo used here are property of His Grace, King HBO, First of His Name, King of the Andals and the First Men, Lord of the Seven Kingdoms, and Protector of the Realm. House Germin8 hereby swears allegiance to the noble and generous King HBO. Disclaimer You can also follow us 