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Geraldine D. Leder June 2009
1 Populist backlash rips the wealthy 2 Trust is broken, value is compromised 3 Cost-conscious clients rethink going it alone 4  Tax burden will be oppressive  5  Winners and losers emerge in distribution  6 Digital is operating force in 21st century 7 Winners use crisis to review, regroup, reform ,[object Object]
1. Populist backlash rips the wealthy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Trust is broken, value is compromised ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Cost-conscious clients rethink investing on own ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Spectrem Affluent Marketing Insights 2009
4. Tax burden will be oppressive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Winners and losers emerge in distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution prediction: winners & losers ,[object Object],Gainers Online financial services Independent reps Fee-based financial advisors Unclear  DC  plans Retail banks Discount brokers Losers Wirehouses Investment banks Investment consultants
But what about the day AFTER  tomorrow….?
Variable Service Model   “straw man” Source: LederMark Communications, LLC High touch ,[object Object],[object Object],[object Object],Medium touch ,[object Object],[object Object],[object Object],[object Object],Automated ,[object Object],[object Object],[object Object]
6. Digital is operating force in 21 st  century ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Companies are reconfiguring marketing budgets Source: Marketing Sherpa, Marketing and the Economy Survey Methodology: Fielded September 24-29, 2008. N=382
7. Winners will use the crisis to review, regroup, reform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to do next…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How LederMark can help… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact us ,[object Object],[object Object],[object Object],[object Object],[object Object]

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7 trends reshaping financial services