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Information
architecture
Organizing and categorizing website
content
5 Basic steps
1. Content inventory
2. Establishing a hierarchical outline
3. Chunking
4. Drawing diagrams
5. Analysis through testing
Content
 inventory
• Detailed listing of all content in the site
• Major database for all the pages
• Usually tabulated in spreadsheets
The Content
 inventory sheet
1.   Unique ID number
2.   Page title
3.   Page template or type
4.   URL
5.   General type of content
6.   Person responsible for content
7.   Keep/revise/discard decisions
8.   Create content?
9.   Review status
                                From the Web Style Guide 3rd Ed. (2009)
Hierarchical
outline
• Ranking the importance of each piece of
  information
• From broad overviews to specific submenus
• Taxonomy: use of descriptive terms
• Controlled vocabulary
Five hat racks
to organize information
1. Category
2. Time
3. Location
4. Alphabetic
5. Continuum

                From Information Anxiety (1989): Wurman, R.
Other
strategies
• Brainstorming
• Card sorting
• White-board sessions
• Paradigm-setting
Common site
    organizations
•   Identity
•   Navigation
•   Novelty
•   Org chart
•   Service
•   Flashy
•   Tool-oriented
CHUNKING
INFORMATION
• Modular chunks
• Logically organized
• Convenient for readers
SITE
STRUCTURE
• Organization of pages
• The users predict on where to find things
• Leading through logic, consistency and
  familiarity
Confusing mental
models
Browsing
functionality
STRUCTURAL
THEMES
• Sequences
• Hierarchies
• Webs
SEQUENCES
hierarchies
WEBS
Information Architecture

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Information Architecture