Sir Jonathan Paul Ive is an English designer and the Senior Vice President of Design at Apple Inc. He oversees the Industrial Design Group, and also provides leadership and direction for Human Interface (HI) software teams across the company. He is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch and iOS 7. Steve Jobs considered Ive to be his "spiritual partner at Apple," while Fortune magazine stated in 2010 that Ive's designs have "set the course not just for Apple but for design more broadly." His designs have inspired many successful app developers and continues to shape the way we view design both on the web and on a mobile device. Here are 23 of our favorite Jony Ive quotes about design.

1. JONY IVE
quotes about
DESIGN

2. The best ideas start as
conversations.
“

3. If something is not good
enough, stop doing it.
“

4. There's no learning
without trying lots of
ideas and failing lots of
times.
“

5. A small change at the
beginning of the design
process defines an entirely
different product at the end.
“

6. If you are truly innovating,
you don't have a prototype
you can refer to.
“

7. “ Good is the enemy of
great.

8. True simplicity is, well, you
just keep on going and going
until you get to the point
where you go, 'Yeah, well, of
course.' Where there's no
rational alternative.
“

9. There is beauty when
something works and it
works intuitively.
“

10. Simplicity is not the
absence of clutter,
that's a consequence of
simplicity.
“

11. Simplicity is somehow
essentially describing the
purpose and place of an object
and product.
“

12. “ The absence of clutter is
just a clutter-free
product. That's not
simple.

13. “ The nature of having
ideas and creativity is
incredibly inspiring.

14. Design is a word that's come
to mean so much that it's also
a word that has come to mean
nothing.
“

15. People's interest is in
the product, not in its
authorship.
“

16. To design something really
new and innovative you have
to reject reason.
“

17. “ We shouldn't be afraid
to fail- if we are not
failing we are not
pushing.

18. “ There are 9 rejected
ideas for every idea that
works.

19. The computer industry
is creatively bankrupt.
“

20. What we don't include is
as important as what
we do include.
“

21. People's interest is in
the product, not in its
authorship.
“

22. “ What we make testifies
who we are. People can
sense care and can sense
carelessness.

23. “ 'Different' and 'new' is
relatively easy. Doing
something that's genuinely
better is very hard.

24. I discovered at an early
age that all I've ever
wanted to do is design.
“

25. Thank you for the inspiration...

26. Bring Your Ideas Together
Faster...