Accounting Marketing Masterclass Workshop Announcement


Announcing ...
for Accountants
Sat 13 Nov - Mon 15
November 2010
Michael ‘MC’ Carter
Founder & Director
Practice Paradox™ John Ahern
Today’s Webinar Co-Pilot
(a.k.a. Business Development Manager)


Announcing ...
for Accountants
Sat 13 Nov - Mon 15
November 2010


Why do we call it a Marketing Machine?
1. It works! No mystery. Predictable performance.
2. Structure and design to it. Understandable.
3. Works without you. Flick the switch. Duplicatable.
4. It’s scalable and adjustable. Turn it up, turn it
down to suit.
5. You can learn how to run it. There is a manual!


Imagine your firm with ...
1. The best growth rate you’ve had in years
2. Average client fees 2 to 5 times what they are now
3. Clients who love you more than ever
4. Clients who sing your praises continuously
5. Team members who have a renewed enthusiasm
for their work and for helping clients more
6. Brilliant marketing and client education systems
7. Easier to manage, more valuable firm.


The Most Common Marketing Challenges
or Barriers for Accounting Firms
1. No time - too busy
2. No budget for marketing
3. No staff to help with marketing
4. Too hard - no expertise
5. Who to trust - for advice, for training


“
The benefits are phenomenal. In 20
years of subscribing to IP and going to
seminars and using outside consultants,
the difference with Practice Paradox
is the practicality of it. We’ve found the
process incredibly useful and actually

”
quite easy to implement because the
advice is so specific and methodical.
George Saab and David Cartwright
Joint Managing Directors
Cartwright Brown & Company
Campsie, Sydney NSW Australia


“
It’s just incredible how your mind thinks so
differently when you have ‘the Clientshare™ hat’
on. You start to see so many opportunities
with clients, whereas before, we were just so
caught up in the narrow compliance focus with
each client. We have a TOTALLY different

”
perspective now on how we help clients. It’s
analogous to a religious conversion!


“
But it’s not just mindset. Practice
Paradox™ has also given us simple

”
systems to use to ensure things
happen the way we want them to.



Highlights from Day 1 - Strategy
• The New Rules of Marketing
• The High Clientshare™ Accounting Firm
• The Leveraged Business Model for Accountants
• The Myth of Differentiation and the U.S.P.
• The 5 Linked Layers of Marketing
• 1st 5 Components of The Marketing Machine™
• The One Page Marketing Plan
• Instant Blueprint - Live On-Stage Consultation


Highlights from Day 2 - Communication
• Communication Mastery
• Keys to Engaging, Persuasive Writing
• Practical Tips for Networking & Prospecting
• How to Develop Presentation Skills
• Social Media Case Study - by Stephanie Hinds
• Harnessing the power of video in your marketing
• Making Deadline Your Friends - Using Events
• The Leveraged Content Creation Formula


Highlights from Day 3 - Change
• 3 Keys to Change
• Self-Awareness & Responsibility - Barry Gardner
• Understanding What Drives Behaviours
• How to Make Change Happen - Vital Behaviours
• How to Grow Clientshare™ One Meeting at a Time
• Realistic Resource Allocation for Marketing
• Systems - The Final Step in Supporting Change
• How a Firm Went from Stagnation to Growth
• Where to Focus First? - Prioritisation


• Track record of tripling • Sole Practitioner • Thriving Financial
businesses • Innovative marketer Planning firm
• Marketing + technology • Social media case study • Focus on a brilliant
• Understands accounting ‘client experience’
• Firm growing at a
industry remarkable rate • Self-awareness,
• Down-to-earth style personal responsibility
• How to attract the right
• Complex made simple type of clients • A key to change


Our Guarantee To You & Your Success
• Most audacious guarantee ever offered for a
365x3 •
business seminar or workshop in Australia
3 times the value in additional revenue growth
Unique compared with your investment in the tickets
Guarantee • Just tell us on your way out on Day 3 and we will
transfer your ticket price into your account that night
• PLUS: Guarantee period is a full 365 days
• Condition 1: Provide us with feedback
• Condition 2: Ask us for help when you need it
• See event brochure for full details


“ We can see the results already happening
from only one day’s exposure to the ideas
and strategies. Even one of our longest serving
team members who openly admits that she tends

”
to be set in her ways told me the other day—and
she was really proud of herself … (continued)

Jeremy Harris
Partner
Gill, McKerrow & Associates
Indooroopilly, Brisbane, QLD Australia


“ … that she’s noticed she now has a completely
different mindset in dealing with clients and

”
looking for opportunities to help clients
more. And I’m continuing to see improvements.

Jeremy Harris
Partner
Gill, McKerrow & Associates
Indooroopilly, Brisbane, QLD Australia


Book online now at
practiceparadox.com.au/masterclass
You can also book via the Booking Form and Fax.
Booking Form is last page of event brochure.

Event brochure download on that page also

Accounting Marketing Masterclass Workshop Announcement

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