What Every Small Business Website Needs

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If your website isn't a lead generation machine, you're missing out. Here are 10 things every small business website needs in order to turn visitors into customers.

Technology Marketing

Your Website is Not Just an
Electronic Business Card
What Every Small Business Website Needs

Your Website is Not Just an
Online Brochure
What Every Small Business Website Needs

Your Website is a
Lead Generation Machine
What Every Small Business Website Needs

Website Marketing → Traffic
Traffic → Conversions
Conversions → Leads
Leads → Sales
What Every Small Business Website Needs

Conversions Are Why Your
Website Exists
What Every Small Business Website Needs

Conversion Examples
Walk-ins
Phone calls
Emails
Forms
Chat
Email signup
Social following
What Every Small Business Website Needs

Conversions
If the objective is conversions,
what does my website need?
What Every Small Business Website Needs

2. Analytics
Google Analytics is free, easy to install,
nuff said.
What Every Small Business Website Needs

3. Mobile Version
Responsive or app, whatever fits.
What Every Small Business Website Needs

4. Blog
Yes, it’s necessary.
What Every Small Business Website Needs

5. Content Management System
Your site should be updated frequently.
Sites that are easy to update get updated
more frequently.
What Every Small Business Website Needs

6. Contact Info
Everywhere, and easy to find.
What Every Small Business Website Needs

7. Calls to Action
Don’t make it hard for me to become your customer.
What Every Small Business Website Needs

8. Social Subscription
Make it easy to follow you.
What Every Small Business Website Needs

9. SEO Basics
Keyword strategy
URL structure
Title tags
H1 tags
Great content
High quality links
What Every Small Business Website Needs

10. Email Subscription
What Every Small Business Website Needs

Questions?
www.mwi.com
@getmwi
What Every Small Business Website Needs

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What Every Small Business Website Needs

1. 10 Things Every Small Business Website Needs

2. What Every Small Business Website Needs

3. What Every Small Business Website Needs

4. Your Website is Not Just an Electronic Business Card What Every Small Business Website Needs

5. Your Website is Not Just an Online Brochure What Every Small Business Website Needs

6. Your Website is a Lead Generation Machine What Every Small Business Website Needs

7. Website Marketing → Traffic Traffic → Conversions Conversions → Leads Leads → Sales What Every Small Business Website Needs

8. Conversions Are Why Your Website Exists What Every Small Business Website Needs

9. Conversion Examples Walk-ins Phone calls Emails Forms Chat Email signup Social following What Every Small Business Website Needs

10. Conversions If the objective is conversions, what does my website need? What Every Small Business Website Needs

11. 10 Things Every Small Business Website Needs

12. 1. The Basics Domain name Logo and images A page for each product/service Intuitive navigation Attractive design Clean code Good hosting What Every Small Business Website Needs

13. 2. Analytics Google Analytics is free, easy to install, nuff said. What Every Small Business Website Needs

14. 3. Mobile Version Responsive or app, whatever fits. What Every Small Business Website Needs

15. 4. Blog Yes, it’s necessary. What Every Small Business Website Needs

16. 5. Content Management System Your site should be updated frequently. Sites that are easy to update get updated more frequently. What Every Small Business Website Needs

17. 6. Contact Info Everywhere, and easy to find. What Every Small Business Website Needs

18. 7. Calls to Action Don’t make it hard for me to become your customer. What Every Small Business Website Needs

19. 8. Social Subscription Make it easy to follow you. What Every Small Business Website Needs

20. 9. SEO Basics Keyword strategy URL structure Title tags H1 tags Great content High quality links What Every Small Business Website Needs

21. 10. Email Subscription What Every Small Business Website Needs

22. What Every Small Business Website Needs

23. Questions? www.mwi.com @getmwi What Every Small Business Website Needs

What Every Small Business Website Needs

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