Chapter 7 presenting the product and product knowledge

1. Chapter 7 Techniques for Effective Product Presentation Product knowledge

4. Presenting the product http://www.totalmerchandise.co.uk/ www.7gadgets.com http://www.unlawyer.net http://www.3dawards.org

5. Techniques for effective product presentation Tell the customers about the unique features and benefits of the product Demonstrate how to use the product and if possible, let the customers hold it or use it. Listen to the customers’ queries and provide answers to their queries Use words such as ‘comfortable’, ‘interesting’ or ‘attractive’ to describe the features of the product If necessary, repeat the product’s features and benefits several times, especially if customers have expressed their need for them. Hold the product carefully and with pride. This shows that we are proud of the product 1 2 3 4 5 6