This is one of a series of training and capacity building training we have received at the Federal Ministry of health in Sudan and were used with permission at the National Leaders' Development Program that was developed and delivered by the Arab Certificate Students' Association (ACSA) in collaboration with Ahfad University for Women between 2004-2006

1. Dr.Fouad elkhider
Presented by:

2. What is the purpose of communication?

4. Content
• DEFINITION
• GOALS
• PROCESS
• WAYS OF COMMUNICATION
• BARRIERS
• CONCLUSION

5. Definition
Communication means get your
message across clearly

6. Communication Skills Overview
Effective communication skills
are a critical element in your
career and personal lives.
We all must use a variety of
communication techniques to
both understand and be
understood.

7. Communication Goals
To change behavior
To get action
To ensure understandingTo persuade
To get and give
Information

8. context
ChannelSender ReceiverMessage
Feedback

9. Context...
• The situation in which your message is delivered
is the context

10. Sender...
• To establish yourself as an effective
communicator, you must first establish
credibility. In the business arena, this
involves displaying knowledge of the
subject, the audience and the context in
which the message is delivered.

11. Message...
• Written
• Oral
• Body Expression

12. Channel...
• Messages are conveyed through channels,
with verbal including face-to-face
meetings, telephone and
videoconferencing; and written including
letters, emails, memos and reports.

13. Receiver...
• audience
• Keep in mind, your audience also enters
into the communication process with ideas
and feelings that will undoubtedly
influence their understanding of your
message and their response.

14. Feedback...
• Your audience will provide you with
feedback, verbal and nonverbal reactions
to your communicated message

15. Most common ways to
communicate
Writing

16. Listening and Speaking are used
a lot…
9%
16%
30%
45%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Writing Reading Speaking Listening

17. Verbal Communication:Verbal Communication:
ListeningListening
()
Effective
Active
Listening
Pay
Attention
Monitor
Non-Verbals
Paraphrase
and Repeat
Make No
Assumptions
Encourage
Buyer to Talk
Visualize
speaker
restate

18. What do you think about?
I have something
really important to
tell you
Maybe I should
get a haircut

19. Speaking skills
• Speak loudly
• Keep focused
• Explain special or unusual term
• Avoid sarcasm
• Practice making eye contact with the
people in the room
• Try drawing simple sketch of what you
have in mind

20. Questioning
 Open
- who
- what
- how
 Closed
-yes/no

21. Barriers to communication
 Environment
 Time
 Speaker
-lack of skill
-lack of confidence
 Listener
-anger
-stress

22. Conclusion

23. What if communication were not
possible?

24. Frustration and Chaos!