1. A
PRESENTATION
ON
“A STUDY ON CUSTOMER SATISFACTION TOWARDS OREVA E-BIKES"
Submitted to:
(Kalol Institute of Management)
IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD FOR THE DEGREE OF
MASTER OF BUSINESS ASMINISTRATION
In
Gujarat Technological University
UNDER THE GUIDANCE OF
Asst. professor : Ms. AVNI PATEL
Presented by:
RAVI SHARMA
Enrollment No.: 117250592103
FARHAN GHANCHI
Enrollment No.:117250592074
Batch : 2011-13

2. Flow of Presentation
 Industry Overview
 Porter’s Five Force Analysis
 Why E-Bike?
 SWOT Analysis
 Aims and Objectives
 Sources of Data
 Sampling Technique And Sample Size
 Scope and Methodology
 Questionnaire Analysis
 Findings and Suggestion
 Conclusion

3. INDUSTRY OVERVIEW
 The Indian two-wheeler industry recorded sales volumes of
3.4 million units in Q3, 2011-12, a growth of 11.0 percent
(Year-over-Year) but flat (Quarter-over-Quarter). Although the YoY
volume growth of the industry remained in double digits, the pace
of growth during the last quarter was at its lowest gear in the last
three years, says an ICRA report.
 The deceleration in growth was contributed mainly by the
motorcycles segment which grew at a much lower rate of 9.2
percent (Year-over-Year) in Q3, 2011-12, even as the scooters
segment continued to post 20 percent + (Year-over-Year)
expansion. Overall, ICRA expects the domestic two-wheeler
industry to report a volume growth of 13 percent in 2011-12 as
ICRA expects growth to fade further in Q4, 2011-12 due to base
effect.

4. ( porter’s five force AnAlysis)
Threat of new entrants
Moderate
Higher Capital
Expertise in Field needed
Bargaining Power of Inter firm rivalry Bargaining power of
Suppliers High
High buyers
High Competition Moderate
•Supplier power is high.
•Many other Electro herm India Limited Buyer power is moderate
manufacturers are buying Emmel Wheelers Equally competent
from suppliers. Hero Electric companies are available.
Threat of Substitutes
High
Two-Wheelers
Entrance of New international
companies.

5. Why E-Bikes?
 Global warming is a major concern all
around and to save Mother Earth, there
are several policies, promises and pledges.
 With increased number of fossil-fuel
dependent vehicles, they not only add to
greater level of pollution but are also
leading to depletion of fuel resource.

6. SWOT
STRENGTHS WEAKNESSES
 Most environment friendly •Not suitable for more range
bike with zero pollution.
of speed.(50+)
 Only 7 paisa/km
•Lack of awareness about
 No gear, makes easy drive
and comfort. electrical bikes in rural area.
 More safety oriented •Very less advertisements
vehicle.
about electrical bikes.
 Saving of crude oil
resources.
 Huge capacity expansion
to meet demand

7. SWOT
OPPORTUNITIES THREATS
 Launch of electrical three •Large number of domestic
wheelers. competitors.
•Increasing prices of raw
 Fuel prices touching the
materials.
highest peak rates.
•Company is under pressure
 People opt for change in to cut cost to bring down the
new technology. prices of the bike because
competitors are offering at
low price.

8. Aims & Objectives
 To identify customer satisfaction level for PERFECT
OREVA E-BIKE Kalol.
 To study the opinion regarding E-Bike

9. Sources of Data
 PRIMARY: Questionnaire
 SECONDARY: Web sites, News paper,Magazine, Book
and Authorized Dealer Shop

10. Sampling Technique And Sample
Size
Convenient Sampling
 Sampling unit: Users of Perfect Oreva E-Bike in
KALOL Area.
 Sampling size: 50
 Scope of Study : Kalol

11. Scope and Methodology
 In the research we have used the survey research
approach. We have used to identify the consumers
needs and preference or satisfaction level for PERFECT
OREVA E-BIKE KALOL.

13. Q1 How long been using OREVA E-
Bikes?

14. Q-2 What Do You Feel About Price
of the Electric Bike ?

15. Q-3 The factors affecting
purchase of OREVA E- Bike:

16. Q-4 What is your opinion about the
long riding of OREVA E-Bike?

17. Q-5 Rate the following attributes
according to your opinion regarding
OREVA E-Bike.

18. Q-6 Rate your satisfactory level of
Oreva E-Bike after sales service?

19. Q-7 What is the maintenance
cost (Quarterly)?

20. Q-8 How do you feel about the
overall performance of this
vehicle?

21. Q-9 Please state whether you
would recommend our products

22. Findings
 OREVA E bike is capturing market share into the Electronic bikes from the survey it
results into a customer who are using the vehicle from 1-3 years.
 Most of the customers are not much satisfied with the price of the product, and
Price quoted by the companies has affected the customer satisfaction to a great
deal.
 Customers were satisfied with the mileage of the Electric bikes and are convinced
about the electric bike benefits and were willing to refer it to their friends.
 Maximum number of the customers feel the speed of the Electric bikes to be very
low and were not satisfied with the current speed of the bikes.
 After sales service is at the average level where customer are not optimum
satisfiers.
 Customers are satisfied with overall performance of the vehicle because of its
economy in mileage and the novice in driving.

23. Suggestions
 There are only few advertisements in newspapers and TVs. Thus maximum
advertisements need to be put up in these Medias as they reach wider
audiences and for boost up advertisement must be done through social
media campaign advertisements.
 More number of service centers need to be opened at least in major areas
to cater to the problems & needs of the customers when needed.
 As most of the people prefer high speed thus the electric bikes needs
technology upgrade so as to increase the sales of the E-Bikes.
 The price of the electric bikes need to be decreased it can be done by
adopting sophisticated technologies and carrying out mass productions or
some discounts on price or offers should be given in order to increase the
sales.
 As appearance plays a major role for most of the customers while making
purchasing decisions so the Electric Bikes need to be made more
attractive.

24. Conclusion
 From the study conducted it was concluded that few number of
respondents are not aware of OREVA Electric bikes. So various
promotional activities need to be taken in order to increase the
awareness level & thereby increase the sales. The study also
identified and evaluated the consumer perception toward various
factor about electric bike.
 The result of this study shows that there is a combination of both
positive and negative effect of that factor on consumer perception.
Here most of the respondents consider the cost and the mileage
while purchasing a bike, so there are ample potential to electric
bike in two wheeler sectors.

25. Bibliography
BOOKS :
 The following books, which are lots of help in completion of project. Those
are stated at below:
 “Marketing Management” by Philip Kotler, The Millennium Edition,
Published by Prentice Hall India.
WEBSITE :
 WWW.OREVA.COM
 WWW.EVfuture.COM
 WWW.WIKIPEDIA.COM
 WWW.ELECTRICBIKES.COM