Haifa Group has become an anchor investor in FLORA Ventures, a prominent sustainable AgriFood venture capital fund. This partnership enhances Haifa Group's access to innovative AgriFood technologies and startups while providing them the opportunity to contribute their expertise and resources to support FLORA's portfolio companies. FLORA Ventures, led by Gil Horsky and Esther Barak-Landes, is now the largest AgriFood VC in Israel with an $80 million fund primarily focused on early-stage startups dedicated to building a sustainable AgriFood system.

1. Haifa Group joins FLORA Ventures
to boost AgriFood innovation and
technology
 1 minute read
We are thrilled to announce that Haifa Group has joined FLORA Ventures as an anchor investor, a leading
sustainable AgriFood venture capital (VC) fund. This partnership marks a significant milestone in our
Agriculture Cooperation Agriculture Investment Agriculture Knowledge Food Tech

2. journey to promote sustainable and impactful change in the world.
FLORA Ventures, led by the experienced duo of Gil Horsky and Esther Barak-Landes, is an $80 million VC
fund with a focus on early-stage startups from Israel and Europe that are dedicated to building a more
sustainable and resilient AgriFood system. With commitments of $50 million already received during its
first closing, FLORA Ventures is now the largest Israeli-based AgriFood VC. The fund has brought together
top-tier, complementary institutional and strategic anchor investors, including Sadot Kibbutzim and Harel
Group.
Through this collaboration, Haifa Group gains proprietary access to disruptive technologies and startups,
which can serve as potential partners and growth engines for its operations. Additionally, Haifa Group will
offer its expertise, R&D resources, and go-to-market capabilities as a potential design partner to FLORA’s
portfolio companies.
Mr. Motti Levin, CEO of Haifa Group, expresses excitement about the partnership, stating that it will open
up exciting opportunities to explore groundbreaking technologies, new products, and creative initiatives.
Haifa Group has always been passionate about making a positive difference in the food and agricultural
sectors, firmly believing in the power of innovation, technology, and responsible practices to address
pressing challenges such as food security, climate change, and social impact.
FLORA Ventures’ Managing Partners, Gil Horsky and Esther Barak-Landes, are honored to welcome Haifa
Group as a strategic anchor investor. As a global leader in plant nutrition and special fertilizers, Haifa
Group’s support will enable FLORA’s portfolio companies to execute proof of concepts and build go-to-
market capabilities.
Overall, this partnership signifies a shared commitment towards advancing sustainability in the AgriFood
industry and creating a positive impact on the global food system.