Ghostery's MCM Data Governance Webinar with Hannah Inman

1. Ghostery MCM
May 2016
Hannah Inman

2. 2
Diagnosing and Curing Site Symptoms With Data Governance
Private & Confidential | © 2016 Ghostery, Inc. All Rights Reserved

3. 3
Many Different Stakeholders with Different Goals
QUALITY
ASSURANCE
SITE
EXPERIENCEAGENCY
WEB
OPERATIONS
DEVELOPMENT
MARKETING
AD
OPERATIONS
ECOMMERCE
Private & Confidential | © 2016 Ghostery, Inc. All Rights Reserved

4. 4
How Does This Impact Your Website?
MIXED
CONTENT
WARNINGS
EXPOSURE TO
SECURITY
RISKS
NEGATIVE SEO
IMPACT
BROKEN PAGES
OR PAGE
ELEMENTS
DATA
LEAKAGE
SLOW PAGE
LOADS
FAILED ONLINE
ADS
TAG
FAILURES
Private & Confidential | © 2016 Ghostery, Inc. All Rights Reserved

5. 5
Not Managing This Has a Direct Business Impact
Private & Confidential | © 2016 Ghostery, Inc. All Rights Reserved
GLOBAL PRIVACY
COMPLIANCE ISSUES
Lower Revenue
Higher Operational Cost
Negative Brand Perception
PERFORMANCE GOVERNANCE SECURITY PRIVACY
POOR CUSTOMER
EXPERIENCE
WASTED OPERATIONS
TIME (MTTR)
INCREASED
ABANDONMENT RATES

6. 6
We Take You Through Each Step to Success
Complete Visibility Across
Sites and Vendor Chains
• Audit
• Benchmark
• Remediate
1 32AWARENESS OPTIMIZATION MANAGEMENT
Data Control and Vendor
Management
• Establish an MCM Strategy
• Encourage culture of data
governance
• Institute processes and
standardized vendor vetting
• Create alignment between
stakeholders
Vendor and Performance
Monitoring
• Maximize digital ROI
• Assess risk of new 3rd
parties
• Coordinate technology
investments
Private & Confidential | © 2016 Ghostery, Inc. All Rights Reserved

7. 7
How is Ghostery’s Comprehensive Data Sourced?
REAL USER DATA -
CONSUMER EXTENSION:
Millions of opted-in users
VENDOR DATABASE:
Largest catalog of vendors and tags
SCANNER DATA
PROXY TARGETED:
High speed & accuracy scanner
ANALYTICS AUDITING ALERTING MONITORING
Private & Confidential | © 2016 Ghostery, Inc. All Rights Reserved
DATA SOURCES
MCM DATA USAGE

8. 8
Inside MCM: Data Governance Report and Trackermap
Private & Confidential | © 2016 Ghostery, Inc. All Rights Reserved

9. 9
Let’s Cure Some Common Ailments
Private & Confidential | © 2015 Ghostery, Inc. All Rights Reserved
● I want to know what tags and cookies I have on my site?
● I want to know where a specific tag / cookie is on my site?
● There’s a tag in the reports which I don’t recognise, what do I do?
● I have LSOs on my site – how do I remove them?
● I work in Italy or France – how can I use this data to my advantage?

10. 10
Some Important Industry Data To Think About
Private & Confidential | © 2015 Ghostery, Inc. All Rights Reserved
• Every 100ms of latency costs up to 1% of revenue. *1
• 46% of online shoppers cite checkout speed as the #1 factor in determining
whether they will return to a site. *2
• Estimated cost of mixed content warnings on the top 100 internet retailers is
$310M per annum. *3
• 80% of the digital vendors on a brand’s site are placed there indirectly. *4
• 47% of consumers expect a page to load in 2 seconds or less. *5
*1 Amazon internal study 2013
*2 Radware internal study 2014
*3 Ponemon & Ghostery Mixed Content Warnings Study – April 2015
*4 Ghostery research
*5 Akamai survey 2009

11. AT&T
June 2015
QUESTIONS?