1. Innovative Workforce Solutions
Tuesday, March 20, 2012
Social Media and
the Talent
Landscape:
What HR Needs to Know
About Social Media
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General Information
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Earning HRCI Credit
To receive 1 HRCI for this Webinar, participants must:
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Meet our Presenters:
Gail Houston
Intuit Right Talent
Recognized on Fortune’s “100 Best Places
To Work” for 11 years in a row
Named #2 most social company by
NetProspex
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Official Disclaimer
The presentation you are about to witness should not be relied upon
or construed as legal advice. For specific information on recent legal
developments, particular factual situations or the effect of a particular
law, the opinion of qualified legal counsel should be sought.
Failure to stay awake for the remainder of this presentation could
result in potentially long-lasting side-effects, including litigation
headaches, recurring nightmares, and/or severe gastrointestinal
discomfort from having to spend too much time with lawyers.
Please consult with your own Legal and/or HR departments
before making any major changes.
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Creating a Social Recruiting Strategy
• Why Intuit created a social media recruiting strategy
• Where Intuit started
• What Intuit learned
• Where Intuit is going
• How to avoid the legal pitfalls of social recruiting
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So recruiters
must learn how
to recruit using
social media.
Over 850
million users
150 million
users
Over 360
million users
100 million
active users
Because Candidates are Living in Social…
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According to TweetMyJobs Survey
Jan 2012:
• 57% of companies say social media improves
branding
• 48% of companies say social results in more
referrals
• 46% of applicants spend 6 hours or more on
social sites for job search purposes
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According to the 2011 JobVite Report
– 33 Essential Recruiting Stats:
• 73% of applicants age 18-34 found their job
through social networks compared to 53%
through a job board
• 89% of US companies will use social media for
recruiting
• Facebook had 43% of referral hires compared to
41% from LinkedIn
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With the move of candidates to Social…
Intuit created a strategy to engage
Tools for
creating the
conversation
Tools for
creating
the buzz
Email
Video
Photo
RSS &
Job Post
Wall
Posts
Live
Chat
Events
Discussion
Boards &
Groups
Mobile
Devices
Share
Polls &
Quizzes
Podcast
Blogs
Status
Updates
Career Site
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Looked for New Ways to Engage on Facebook…
Video Chats, Wall Discussions, Job Posts, Blogs
Facebook Fans
http://www.linqto.com/PlaybackRoom.aspx?roomname=intuitcareers&name=SingleExplicit_2010_09_16_13_33_30_244
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Created Intuit Careers YouTube Channel
• “Your website is
outstanding, and
your video that
directly speaks
to
hiring people
who
are customer-
focused is a
best practice”
Former Disney
Executive
http://www.youtube.com/watch?v=_IWRdDN7NjU
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As Intuit Looked for New Ways to Engage…
Slideshare became Intuit’s 5th social channel –
www.slideshare.net/intuitcareers
72,598 total
presentation views.
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Social is only social if you have a conversation
• Whether digitally
or in-person,
social
media is called
social because
it works best
when you have
a conversation.
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Intuit Stopped Shortening URLs…
And discovered the power of the bit.ly bundle
Bit.ly bundle
views:
7,600
https://bitly.com/bundles/intuitcareers/n
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• Email
• Meetup
• Facebook
• Digg
• LinkedIn
• Twitter
• Job Fair
• In-person
Social is only One Tool
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Intuit Learned Which Numbers Really Mattered
Quantitative Measures Qualitative Measures
Social Media Sites
Followers • Fans
Members • Subscribers
Brand
Views • Comments • Mentions
Retweets • User Experience
Results
Applications • Interviews
Offers • Hires
Participation Rates
Employees • Businesses
All Candidates • The Right Talent
Investment
Time • Cost • Resources
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Intuit Added Google Analytics
As they engaged in conversations, social stats rose...
http://emarketinguide.com/2011/03/google-analytics-upcoming-layout-new-features-design/
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By Encouraging Social Culture,
Intuit Recognized #2 Most Social Company
In the presence of companies like:
• New York Times (#1)
• Adobe (#4)
• Amazon (#6)
• Google (#8)
• Microsoft (#9)
• Disney (#11)
• Apple (#15 - tie)
• eBay (#15 – tie)
http://www.huffingtonpost.com/2011/07/27/the-most-social-
companies_n_908763.html#s316219&title=15_tie_
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Exploring the Future…
By talking to customers
• How are they using social?
• What do they want to talk about?
• Who do they want to hear from?
• What will prompt them to engage?
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And Exploring New Sites…
https://plus.google.com/u/0/114527969442901187111/about#114527969442901187111/about
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Sources: SHRM, Clearswift, DLA Piper, Cisco
Thursday, June 30, 2016
What Are Employers Really Doing?
• 73% do no SM training
• 58% say SM benefits > risks
• 56% use SM to screen
• 19% ban SM
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Source: SHRM
What Are Employers Really Using?
• 95% LinkedIn
• 58% Facebook
• 42% Twitter
• 29% Professional Sites
• 3% MySpace
• 1% Foursquare
• 1% Second Life
• 6% Other
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Source: Mindflash
Thursday, June 30, 2016
What Are Employers Really Finding?
35%: Bad Stuff
• 53% inappropriate photos/info
• 44% drugs/alcohol
• 35% disparaging comments
• 29% bad communication skills
• 26% discriminatory comments
• 24% lies about qualifications
18%: Good Stuff
• 50% good personality
• 39% strong qualifications
• 38% creative abilities
• 35% good communication skills
• 19% valid references
• 15% awards/accolades
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True or False?
None of the laws that
apply in the real world
apply in the social
media universe and
therefore I can
completely lose my
mind and absolutely
anything goes.
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Source: SHRM
Same Old Laws
• Discrimination
• NLRA
• FCRA
• GINA
• Negligent hiring
• Off-duty conduct
• Arrest records
• Everything else
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Stay Out of Court Basics
• Know the law
• Adopt a reasonable policy
• Consistently enforce it
• Consider SM agreements
• Train searchers and managers
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Search Checklist
• Be Consistent
– All candidates or certain categories
– Same phase of interview process
• Designate Searchers
– Limited # of employees or 3rd party
– Not hiring manager
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Search Checklist
• Limit Scope
– Job-related, job-related, job-related
– Certain approved sites
– No protected class info
• Disclose
– Notify candidates
– Include in application
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10 Essential Elements
1. Tie to Vision + Code + Handbook
2. Set clear + reasonable expectations
3. Define SM broooooooooadly
4. Protect trade secrets
5. Clarify who owns what
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10 Essential Elements
6. Ban disparagement/harassment
7. Respect copyrights
8. Include NLRA disclaimer
9. Impose duty to report violations
10. Enforce “up to and including discharge”
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SM Starter Kit
• Blawg: manpowerblogs.com/toth
• Latest legalishness
• SM 101
• SM best practices
• Sample SM policies
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