Personal Information
Organization / Workplace
Ecuador, Pichincha Ecuador
Occupation
Consultant and Professor of Marketing, Competitive Strategy and Marketing Research: @uasbecuador, @ESPEU, @UDLAQuito. #MarketingMarketer. INCAE Business School's alumni.
Industry
Advertising / Marketing / PR
Website
ec.linkedin.com/in/hserrano
About
Specialties: Marketing Management, Marketing Strategy, Competitive Strategy, Consumer Behavior, Market Research, Design and ejecution of training programs, Elearning, Customer Service, Team Work and Change Management. Project Management: design and ejecution of R&D's projects
Tags
marketing
ecuador
brand equity
brand management
entrepreneurship
emprendimiento
marketing strategy
marketing plan
investigacin de mercados
plan
artesano
sostenibilidad
marketing research
investigación de mercados
interbrand
brand
latinamerica
banco mundial
management
entrepreneur
capital de marca
marketing analysis
michael porter
capacitacion
porter
empresas
decision making
toma de decisiones
market research
setec
andragogía
competencias laborales
formación de formadores
capacitación
feria artesanal
manual
fair
ipanc
perreault
mccarthy
kotler
strategy
estrategia
segmentos meta
artesana
mercado artesanal
artesanos
segmentacin de mercados
principios de administracin
proceso administrativo
mercadeo
cadena de valor
competitividad
quito
restaurantes de lujo
See more
- Presentations
- Documents
- Infographics
Presentación Tesis Doctoral - FACTORES DE ÉXITO DEL MARKETING RELACIONAL (CRM) DESDE LA PERSPECTIVA DE LOS CLIENTES EMERGENTES DEL SECTOR BANCARIO EN LIMA
Rodolfo Cremer, MBA, Ph.D.
•
8 years ago
What's Next: Steering Brands through COVID-19
Ogilvy Consulting
•
4 years ago
Marketing para emprendedores
Humberto Serrano
•
5 years ago
Taller en Bogotá para construcción de contenidos para campañas digitales
Estrategia en Línea
•
10 years ago
MARKETING 3.0 DE LA SATISFACCIÓN DE LAS NECESIDADES A CALMAR ANSIEDADES.
Julia Lizette Villa Tun
•
12 years ago
2017 holiday survey: An annual analysis of the peak shopping season
Deloitte United States
•
6 years ago
CRM Customer Relationship Management
Blitz Performance Solutions
•
16 years ago
“Data for Development – the value of data for research and society” by Dr. Martin Hilbert
LEARN Project
•
7 years ago
Marketing creación y captación de valor del cliente
Elsi González: Investigación, Mercadotecnia y Estadística
•
8 years ago
Retos y oportunidades para las incubadoras académicas
Guillermo Poveda
•
7 years ago
Secrets to a Great Team
Elodie A.
•
7 years ago
Brand Positioning
YIGIT ACIKAY
•
12 years ago
¿Cómo participar en una feria?
Humberto Serrano
•
11 years ago
Empoderamiento para el progreso
ebbfecuador
•
8 years ago
Bill Aulet GEC2016 keynote speech March 16 2016 Medellin Colombia
Massachusetts Institute of Technology
•
8 years ago
Design for Startups - Build Better Products, Not More Features
Vitaly Golomb
•
8 years ago
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
8 years ago
11 Inspirational Quotes from the Top CEOs of the Modern Business World
Matt Burke
•
9 years ago
Ciclo de aprendizaje
Universidad Técnica Particular de Loja
•
12 years ago
Ciclo De Aprendizaje
bluewind
•
14 years ago