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Similar to China Social Media: Branding in the Digital Age
Similar to China Social Media: Branding in the Digital Age (20)
China Social Media: Branding in the Digital Age
- 4. Which brand ranks #1 in amount of fans
on Chinese social media?
A: Volkswagen B: Audi
Warming up 4
- 5. The time Chinese spent online in 2010 has
increased by..
A: 31% B: 45%
Warming up 5
- 8. This presentation is not
about branding (sorry)
Instead, it’s about where
the rubber meets the road
8
- 12. And worse, also to each other
on a global scale, beyond the
local tupperware party!
Receiver
Sender Message +
Sender
12
- 13. 67%
of consumer purchase decisions are
primarily influenced by word of mouth,
according to McKinsey
McKinsey/Thompson Lightstone
Fact 13
- 16. It’s about what others say
about your brand.
Not you.
Simple, right? 16
- 22. Social media is about
generating expressions
social games
ambassadors
22
- 26. Me trying to sell my old Adidas
shoes on a BBS
Rose beauty origin example
Agenda 26
- 27. It are photos, videos,
replies, blogposts and
reviews about your brand
But also..
27
- 40. 10% sales increase
Photos from 150
countries
6 million fans on
Facebook
Giving avg 300 replies
per post
95% positive replies
40
- 42. KLM was looking for a way to
bring their philosophy ‘Journeys
of inspiration’ to life..
42
- 44. For 3 weeks a KLM team
on Schiphol tracks down
passengers that tweet
about waiting for their
flight..
44
- 46. Let the lucky winners
share their moment of
happiness with others on
social media!
46
- 47. 28 passengers received a
gift
Their happiness reached
over 1mln people on
Twitter
5.000 new KLM fans on
Facebook
47
- 51. Boosting brands
Rogier Bikker
Co-founder | Creative Director
+86 1860 167 2657
rogier@energize.cn
www.energize.cn