Funding your business using a crowd is not a novel idea anymore. However building "tribe" around your business, venture, goal can be even more an effective strategy. Here is some of the "whys" and "hows"

1. MY JOURNEY
Of
CROWDFUNDING
to
Build a tool to Crowdfund BETTER

2. The Numbers
Average campaign: IG: $3700, KS : $5000
Successful ones: 30% of the funding from friends and family, within few days
Perks: 9 Levels
Average duration: IG:47, KS: 29-41 days
Pre-launch 3 to 9 months, full time job

3. Should/Could/How do I?.....
Better Strategy through
Lessons learned from others

4. Lesson 1
THE PRE LAUNCH
NOT THE CAMPAIGN …
10, 9, 8, 7 , 6.. and “Zero”..

5. Crowd Funding
Crowd
Connect Emotionally
 Engage repeatedly
→ Invest emotionally (Soft Invest)
→ Hard $ Invest
LESSON 2
Tribe
Strategy

6. Crowd Vs Tribe
• A Tribe is built on:
– Transparency,
– Integrity
– Credibility,
– Common Interests/Shared Goals
» Founder Vs Funder
– Engagement- Creative Process.
– Continuous Feedback- Action
– Emotional Connection
• Tribe stays with you during pre campaign, during the campaign
and post campaign.
• Tribe is built from backers, influencers and their social network
• Online tools available

7. Building A Tribe
Find Crowd
Story & The
Telling
Get Involved
Involve

8. Finding My Tribe
InCrowd Vs OutCrowd aka Backers Vs Influencers
1. Alumni Associations
2. Company Events
3. Non Profits
4. Networking Associations (GPSEG, PSL….)
5. CrowdFunders (Kickstarter, Indiegogo, GoFundMe… Crowdcube, Fundable,
and Seedrs ) http://www.crowdcrux.com/10-best-kickstarter-alternatives/
6. Crowd Funding consultants
7. Change.org
8. Flattr.com
9. LinkedIn Groups (CrowdFunding, CrowdSourcing). Connect
10. http://www.cofounderslab.com/
11. http://www.pitchfuse.com/
12. http://www.nlcfa.org/
13. http://www.nlcfa.org/official-sponsors.html
14. Entrepreneurs. Schools (Temple, Drexel) fs
15. Crowdfunding Bloggers/Media
16. Other NCFRA (other crowdfunding association)

9. The Telling
Channels,
Would you share it?
Why, How, What, Why of Quality SM Sharing
The Story
the story- 3 Cs.
Connect  Emotionally
Convince  Right brain
Compel  Action
Theme
“Helping to build a tribe by
fostering Trust, empathy and emotional connection,
loyalty through
Integrity, transparency and collaboration resulting in
emotional and financial investment”
Once upon a time..

10. Failure is an option
– My Tribe will carry me even if my campaign is a
failure
– It is a learning process.
– It is hard work, but fun

11. Funding Is Fun and Humane again
Human 2 Human
• Relationship
• Trust
• Word of mouth
• Integrity
• Credibility
• Friends and Family

12. Contact
Gigi J Kizhakkechethipuzha
in/gigijk,
@gigijk
gigijk
gigijk@gamillc.com

13. Resources
• Success Criteria Stats: http://goo.gl/QqUxTI
• Effective SocialSharing: http://goo.gl/aDbvDpr
• Prelaunch: Thunderclap, Pitchfuse,Prefundia, Linkedin Groups
• Blog:
– CrowdCrux.com,
– Simple trick to find bloggers: http://vimeo.com/77560606
– http://launchopolis.com/campaigns/
• PR: CrowdfundingPr.com
• Campaign Calculator : http://reubenpressman.com/kickstarter/
• http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2088298