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How to get them
                   How to write them
                  How to keep brands
Gigi Ross       coming back for more
Kludgymom.com
@kludgymom
[What makes a
killer sponsored
          post?]
how to
GET a
killer
sponsored
post
Be a yardstick of quality.
Some people aren't used
to an environment where
 excellence is expected.

               Steve Jobs
The Smart Girl's Guide to Sponsored Posts
networking must-
           haves

Media kit
Business cards: not just for
 conferences
Complete LinkedIn profile
Email address on blog
Blog conferences
Presence in your communities
What
       to
     charge?



Everyone’s
definition of value is
different. Be ok with
yours.
                - me
The Smart Girl's Guide to Sponsored Posts
Don’t be
 Choose                              afraid to
your opps                             give up
  wisely                                   the
                                     GOOD
                                     To go for the
     Does the topic excite me?                   G
       Is the compensation ok?
      Do I have time to write it?
                                                 R
  Do I have time to promote it?                  E
Is there space in my calendar?                   A
        Will my readers like this?
      Does it fit with my values?                 T

                                        - John D.
                                       Rockefeller
Before you
   shut the
door…look
      for a
   window
how to
WRITE
a killer
sponsored
post
let ideas simmer

use YOUR assets
       & talents

turn the prompt
      on its head

    surprise! it’s
     sponsored!
be a
                     superhero!



Use bit.lys for tracking
Use no follow links
Don’t skimp on images
Always disclose
Make them interesting
Double-check brand
requirements
Have a clear plan to promote
Current
     events
                        List                   Vlog
                                                              Humor
               Parody            Lesson
                                 Learned

                                                      Photo
Letter                                                Story




                                                Recipe

                                                              Curate a
  prompt                                   Craft
                                                              Collection

                                           Tutorial
                        Style
                         an
                        Outfit
Case Study:

method
mavens
program
The Smart Girl's Guide to Sponsored Posts
The Smart Girl's Guide to Sponsored Posts
The Smart Girl's Guide to Sponsored Posts
The Smart Girl's Guide to Sponsored Posts
The Smart Girl's Guide to Sponsored Posts
how to
keep ‘em
coming
back
•   Do what you say you will
•   Then, do a little extra
•   Finish on time
•   Say thank you
•   Provide metrics
•   Give feedback
•   SEO
•   Ask for testimonials
•   Keep a clip list
•   Regular check-ins
follow i heart
     blogging on
     http://pinterest.com/gigiross/i-heart-blogging/
http://pinterest.com/gigiross/i-heart-blogging/
     http://www.kludgymom.com

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The Smart Girl's Guide to Sponsored Posts

  • 1. How to get them How to write them How to keep brands Gigi Ross coming back for more Kludgymom.com @kludgymom
  • 2. [What makes a killer sponsored post?]
  • 4. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. Steve Jobs
  • 6. networking must- haves Media kit Business cards: not just for conferences Complete LinkedIn profile Email address on blog Blog conferences Presence in your communities
  • 7. What to charge? Everyone’s definition of value is different. Be ok with yours. - me
  • 9. Don’t be Choose afraid to your opps give up wisely the GOOD To go for the Does the topic excite me? G Is the compensation ok? Do I have time to write it? R Do I have time to promote it? E Is there space in my calendar? A Will my readers like this? Does it fit with my values? T - John D. Rockefeller
  • 10. Before you shut the door…look for a window
  • 12. let ideas simmer use YOUR assets & talents turn the prompt on its head surprise! it’s sponsored!
  • 13. be a superhero! Use bit.lys for tracking Use no follow links Don’t skimp on images Always disclose Make them interesting Double-check brand requirements Have a clear plan to promote
  • 14. Current events List Vlog Humor Parody Lesson Learned Photo Letter Story Recipe Curate a prompt Craft Collection Tutorial Style an Outfit
  • 22. Do what you say you will • Then, do a little extra • Finish on time • Say thank you • Provide metrics • Give feedback • SEO • Ask for testimonials • Keep a clip list • Regular check-ins
  • 23. follow i heart blogging on http://pinterest.com/gigiross/i-heart-blogging/ http://pinterest.com/gigiross/i-heart-blogging/ http://www.kludgymom.com