Social Media plan , why social media , Benefits of social media , channels of social media , social media for free , social media paid , Road-map , what does a social media package include?

1. Gihan Aboueleish

2. j
Emails

3. why social Media ?

4. v
Marketers who embrace social media ‘ll
outdistance competitions , build community
following & boost loyalty .

5. Build thought leadership
Improve customer relationships.
Improve recruiting.
Reduce customer service costs.
Improve search engines rankling.
Increase media coverage,
Influence sales.

6. Traditional customers communications;
 Marketing.
 Sales (Direct – Indirect)
 Customer service.

7. Customers wants conversations with the
brand they buy / loyal to .

8. Lack of knowledegable staff
Management resistant
Technical complexity
Not relevent to the market
Which element represent the most barrier to the social
media
Which element
represent the most
barrier to the social
media

9. f Audience
Objectives
Strategy
Blogs Videos NewsSocial Net
Goals
Measurements

10. • News
• Blogs
• Social Tags.
• Forums
• Comments
• Video

11. h

12. • Report of data Analysis.
• Evaluation of the plan ,
• Proceed
• Corrective Action
• Stopping
• Adding new tools

13. j
•Free Social Media ;

15. Audience
Objective
Strategy
Tactics / Tools
Measurement
• Who are you targeting ?
• Which social sites do they spend their time on ?
• How do they participate ?
• Considerations;
•Behavior
•Preferences
•Methods of publishing & sharing,

16. Audience
Objective
Strategy
Tactics /Tools
Measurement
• What are your goals ?
• Connect with customers,
•Gain customers.
•Educate.
•Build thought leadership.
•Promote products,

17. Audience
Objective
Strategy
Tactics / Tools
Measurement
• Content – New or user interactions.
• Interactions – consumer expect it.
• Discovery & sharing – make it easy.

18. Audience
Objective
Strategy
Tactics / Tools
Measurement
• what technology will we use;
• Blogs.
•Social network
•Forums
•Reviews.
•Videos, podcasting , images.
•Virtual worlds,
•Newsletters

19. Audience
Objective
Strategy
Tactics / Tools
Measurement
• Data Analysis on periodical basis;
• Web data.
•Transaction data
•Behavioral Data.

20. 

21.  1 x Facebook business page set up – includes design and
implementation of up to three additional tabs –
www.facebook.com
 1 x Google Plus page set up –
http://www.google.com/+/business/
 1 x LinkedIn business page set up – www.linkedin.com
 1 x Twitter custom page set up – www.twitter.com
 1 x YouTube custom page set up – www.youtube.com
• 1 x 30 second animated photo video
• coordinate video feed to a key web page on your site
 1 x Claim, update and optimize one Google Places (Maps) page

22. 01-You will send us your profile ; (In details)
• Your needs
• Target group
• Goals
• Objective
• Range of your budget.
02- We will send your our technique & financial offer
within 6 working days.

23. 03- In case of agreement , we will handle a periodical
contract to be signed with 50% deposit.
04- We have to conduct several sessions to know learn
about the products , & receive all data , high quality
images , photos , videos , ads ….
05- We will be launching the sites after 10 of receiving the
data & Material.