1. The document discusses IBM's big data platform called B.I.G for establishing an information strategy in the era of big data. 2. It explains that big data presents new business opportunities but also challenges around volume, velocity, variety and veracity of data that require new technologies for flexible and scalable analysis of all available information. 3. IBM's B.I.G platform provides core big data technologies as well as information integration and governance capabilities to enable trusted and improved business value from big data analytics.

1. © 2013 IBM Corporation
Building Information Strategy for Big data
: Think B.I.G.

2. © 2013 IBM Corporation
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Agenda
1. Big data is business opportunity
2. Essential technologies for new computing era
- Big data , Integration & Governance
3. IBM Big data platform for B.I.G as your information Strategy
- Think BIG

3. © 2013 IBM Corporation
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“At the World Economic
Forum last month in Davos,
Switzerland, Big Data was a
marquee topic. A report by
the forum, “Big Data, Big
Impact,” declared data a
new class of economic
asset, like currency or gold.
“Companies are being inundated
with data—from information on
customer-buying habits to
supply-chain efficiency. But
many managers struggle to
make sense of the numbers.”
“Increasingly, businesses are
applying analytics to social
media such as Facebook and
Twitter, as well as to product
review websites, to try to
“understand where customers
are, what makes them tick and
what they want”, says Deepak
Advani, who heads IBM’s
predictive analytics group.”
“Big Data has arrived at
Seton Health Care Family,
fortunately accompanied by
an analytics tool that will
help deal with the complexity
of more than two million
patient contacts a year…”
“Data is the new oil.”
Clive Humby
The Oscar Senti-meter — a
tool developed by the L.A.
Times, IBM and the USC
Annenberg Innovation Lab
— analyzes opinions about
the Academy Awards race
shared in millions of public
messages on Twitter.”
데이터가 천연자원이라면 100년 전 정유 기술이 그러했듯이
빅 데이터 기술은 비즈니스 혁신 및 변화를 리드합니다.
“…now Watson is being put
to work digesting millions of
pages of research,
incorporating the best clinical
practices and monitoring the
outcomes to assist
physicians in treating cancer
patients.”
데이터는 천연자원이다? – “ Data is the new Oil”
In its raw form, oil has little value. Once processed and
refined, it helps power the world.

4. © 2013 IBM Corporation
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Collectively analyzing
the broadening Variety
Responding to the
increasing Velocity
Cost efficiently
processing the
growing Volume
Establishing the
Veracity of big
data sources
1 in 3 business leaders don’t trust
the information they use to make
decisions
50x 35 ZB
20202010
30 Billion
RFID
sensors
80% of the
worlds data is
unstructured
빅 데이터 특성 – Volume! Velocity! Variety! Veracity!
대용량, 신속성, 다양성을 특징으로 하는 빅 데이터에 대한 신뢰성 확보는
빅 데이터 비즈니스 활용을 위한 중요한 요소입니다.

5. © 2013 IBM Corporation
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6,000,000 users on Twitter
pushing out 300,000
tweets per day
500,000,000 users on Twitter
pushing out 400,000,000
tweets per day
1333x
빅 데이터 특성 – exploding everyday
83x
빅 데이터는 시간이 흐름에 따라 더욱 폭발적으로 증가하고 있습니다.

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Transactional and
Application Data
Machine Data Social Data
 Volume
 Structured
 Throughput
 Velocity
 Semi-structured
 Ingestion
 Variety
 Highly unstructured
 Veracity
Enterprise
Content
 Variety
 Highly unstructured
 Volume
새로운 데이터 소스로의 도전 - 새로운 비즈니스 기회
전통적인 데이터 소스 뿐 아니라 빅 데이터를 생성하는 다양한 데이터
소스를 활용하여 새로운 비즈니스 기회를 창출합니다.

7. © 2013 IBM Corporation
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Retailer reduces time to
run queries by 80% to
optimize inventory
Stock Exchange cuts
queries from 26 hours to
2 minutes on 2 PB
Government cuts acoustic
analysis from hours to
70 Milliseconds
Utility avoids power
failures by analyzing
10 PB of data in minutes
Telco analyses streaming
network data to reduce
hardware costs by 90%
Hospital analyses streaming
vitals to detect illness
24 hours earlier
모든 기업이 고민하는 빅 데이터 – 새로운 비즈니스 기회
모든 기업들은 빅 데이터 분석에 대한 도전을 새로운 비즈니스 기회로
활용하고자 노력합니다.

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Smarter Inventory
Management
다양한 기업이 빅 데이터를 활용한 분석을 통하여 비즈니스 효과를 실제
경험하기 시작하였습니다.
Smarter IP
Management
$100Million
Reduced
working capital
by more than
Smarter Crime
Prevention
300%
Grew list of
potential license
partners by
30%
Cut
serious crime
by
빅 데이터를 활용한 분석 – from the possible to the proven

9. © 2013 IBM Corporation
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Agenda
1. Big data is business opportunity
2. Essential technologies for new computing era
- Big data , Integration & Governance
3. IBM Big data platform for B.I.G as your information Strategy
- Think BIG

10. © 2013 IBM Corporation
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Information
from Everywhere
Radical
Flexibility
Extreme
Scalability
New Era of Computing Requires
빅 데이터 시대 – New Era of Computing
빅 데이터는 새로운 컴퓨팅 시대를 의미하며 유연성과 확장성을 기반으로
모든 가용한 정보를 분석 활용할 수 있는 기술이 요구됩니다.

11. © 2013 IBM Corporation
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Technology Makes it Possible
to Analyze ALL Available Data
Cost effectively manage and analyze
all available data in its native form
unstructured, structured, streaming
ERP
CRM RFID
Website
Network Switches
Social Media
Billing
빅 데이터 기술을 통하여 모든 가용한 데이터에 대한 분석
비용 효율성을 고려하여 모든 가용한 데이터 에 대한 분석이 가능하도록 하는
빅 데이터 분석 기술이 필요합니다.

12. © 2013 IBM Corporation
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Manage & store huge
volume of any data
Hadoop File System
MapReduce
Manage streaming data Stream Computing
Analyze unstructured data Text Analytics Engine
Data WarehousingStructure and control data
Understand and navigate
federated big data sources
Federated Discovery and Navigation
빅 데이터 분석을 위한 기술 요소 - Big data Analytics for 3V
빅 데이터 분석을 위한 주요 신 기술요소는 다음과 같습니다.

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Make decisions on
untrustworthy data
1in3
60%
have too much
data
Lack the information
they need
1in2
100
80
60
40
20
2005 2010 2015
Content
Transaction & application data
Machine data
Social media
Uncertainty%
0
데이터 불확실성의 증가
데이터의 양적 증가뿐 아니라 빅 데이터 환경이 더욱 복잡해짐에 따라
데이터의 불확실성은 계속 증가합니다.

14. © 2013 IBM Corporation
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Information Is
Understood
Information is
Correct
Information is
Current
Information is
Secure
Information is
Holistic
Information is Shared
빅 데이터 기술을 통하여 가용한 데이터에 대한 신뢰성 확보 for 4th V
비즈니스 사용자가 정보를 신뢰할 수 있을 때 빅 데이터는 진정한 가치를
제공합니다.

15. © 2013 IBM Corporation
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Big Data Analytics
The ability to process any
variety, volume, and
velocity of information and
to derive insight
Information Integration
& Governance
The ability to create
trusted information
빅 데이터 분석을 위한 기반요소 – Information integration & Governance
신뢰성 있는 빅 데이터 분석은 정보 통합 및 거버넌스 기술을 기초로 합니다.

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Big data , Information Integration & Governance
Scale to Handle the
Big Data Explosion
•Integration performance and
scalability
•Lifecycle management to
retire data
Mask Increasing
Complexity
•Simpler integration and
governance capabilities
•Business-driven governance
Provide Agility for
Faster Deployments
•Proactive
•Capabilities embedded in the
consuming application
Sources Consumers
빅 데이터 시대 – 정보 통합 및 거버넌스의 중요성

17. © 2013 IBM Corporation
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Agenda
1. Big data is business opportunity
2. Essential technologies for new computing era
- Big data , Integration & Governance
3. IBM Big data platform for B.I.G as your information Strategy
- Think BIG

18. © 2013 IBM Corporation
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IBM Big data platform
빅 데이터는 정보리소스 활용을 위한 정보 전략입니다.

19. © 2013 IBM Corporation
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IBM Big data platform – Big data , II & Governance
IBM은 빅 데이터 정보 전략수립을 위한 빅 데이터 코어 기술과 정보 통합,
거버넌스를 아우르는 B.I.G 플랫폼을 제공합니다.

20. © 2013 IBM Corporation
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Trusted Information
Improved Business Value
Visualization and Discovery Text AnalyticsBig data , Data
Warehousing, Analytics
Information Strategy - Turn big challenges into big insights
MobileTransactions ContentApplications
Uncertain Data
Data Lifecycle
Management
Information
Integration
Meta data and Information Governance Policies
Data
Quality
Master Data
Management
Privacy &
Security
Increase revenue
with analytics
Reduce data
costs
Retain important
clients
Identify risk &
fraud
Effectively launch
new products
Deliver cost-effective
compliance
Social
Media
Machine
Data
Data Management
Stream Computing
Hadoop System
IBM B.I.G 플랫폼을 통하여 비즈니스에 가치를 제공합니다.

21. © 2013 IBM Corporation
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Build your information strategy
Leverage analytics
as a game-changer
Embrace big data
to maximize your
business outcomes
Get inspired and
take action
빅 데이터 시대의 정보 전략 수립은 기업 성공의 중요요소입니다. 이를
위하여 비즈니스 니즈에 기반한 빅 데이터 분석력, 신뢰할 수 있는 통합된
정보, 비용효율적인 플랫폼 확보가 필요합니다.

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Trusted Information
Improved Business Value
Visualization and Discovery Text AnalyticsBig data , Data
Warehousing, Analytics
Information Strategy - Turn big challenges into big insights
MobileTransactions ContentApplications
Uncertain Data
Data Lifecycle
Management
Information
Integration
Meta data and Information Governance Policies
Data
Quality
Master Data
Management
Privacy &
Security
Increase revenue
with analytics
Reduce data
costs
Retain important
clients
Identify risk &
fraud
Effectively launch
new products
Deliver cost-effective
compliance
Social
Media
Machine
Data
Data Management
Stream Computing
Hadoop System

23. © 2013 IBM Corporation
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Thank You