Transmidia - InovadoresESPM

Transmídia Prof: Gil Giardelli Coordenador: @RodrigoArnaut Membros ativos: @solange_eiko, @nelsonsiena, @marcioapviana, @andreamlyra, @iPCCoutinho, @volneyf, @TrentiniFood, @mediahomodata, @eduardoalbano, @angelomarzolla, @DimasDion, @wladf, @nanda_nogueira, @valdecirbecker #eratransmidia

[object Object],[object Object],TRANSMEDIA STORYTELLING

[object Object],[object Object],[object Object],[object Object],Fontes: mini dicionário aurélio e www.dicionarioweb.com.br

[object Object],[object Object],Fonte: Transmedia Storytelling: Stories For the Brain and Design For The Bottom Line, Dr Pamela Rutledge, 2011, May 20;

[object Object],[object Object],[object Object],[object Object],Fontes: wikipedia  Chapman & Chapman 2000 e Fluckiger 1995 www.dicionarioweb.com.br

[object Object],[object Object],[object Object],Fontes: wikipedia

[object Object],[object Object],Fonte: Transmedia Storytelling: Stories For the Brain and Design For The Bottom Line, Dr Pamela Rutledge, 2011, May 20

TRANSMEDIA STORYTELLING ,[object Object],[object Object]

Storytelling: 7 passos ,[object Object],[object Object],[object Object],[object Object],Fonte: JourneyCom, agência de publicidade Rolf Jensen, The Dream Society Martin Lindstrom, Brand Sense http://resultson.com.br/blog/como-contar-boas-historias/ ,[object Object],[object Object],[object Object],[object Object]

Descolagem 7 / RJ ,[object Object],[object Object],[object Object],[object Object],[object Object]

6Ps do (“Play”) Brincar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

O que entendemos como TRANSMÍDIA? MULTIMÍDIA CROSSMÍDIA TRANSMÍDIA

Diferença TRANSMÍDIA e CROSSMÍDIA CROSSMÍDIA TRANSMÍDIA

O que o grupo entende como Transmídia? ,[object Object]

Qu'est-ce que le groupe veut exprimer comme Transmédia ? ,[object Object]

どのようなグループ自身 Transmedia として理解？ ,[object Object]

What the group understands as Transmedia? ,[object Object],[object Object]

Чего группа понимает как Transmedia? ,[object Object]

מה קבוצה מבין מוסג : " Transmedia"? ,[object Object]

ότι ο καταλαβαίνω ως διευρωπαι μέσων? Óti o katalavaíno os dievropai méson ? ,[object Object],[object Object]

¿Qué el grupo entiende como Transmedia? ,[object Object]

终端传媒被什么组织机构所认可？ ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Considerações sobre TRANSMÍDIA

Exemplos Transmídia ,[object Object],[object Object],[object Object],[object Object]

Cases por voto ,[object Object],[object Object],[object Object],[object Object],[object Object]

Exemplos Transmídia Do POSTE... A série LOST

O Case passa no critério? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusão & Futuro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Fonte: Conceito de valor construído por Mauricio Mota e implementado nos Alquimistas (www.thealchemists.com)

TRANSMEDIA STORYTELLING OBRIGADO!

Bibliografia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bibliografia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Revisão e formatação: Ruth Sieveking Professor Responsável: Gil Giardelli Equipe: @RodrigoArnaut @solange_eiko, @nelsonsiena, @marcioapviana, @andreamlyra, @iPCCoutinho, @volneyf, @TrentiniFood, @mediahomodata, @eduardoalbano, @angelomarzolla, @DimasDion, @wladf, @nanda_nogueira, @valdecirbecker

Transmidia - InovadoresESPM

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