Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Director of Customer Experience Research, VP at Bank of the West
Industry
Finance / Banking / Insurance
About
I am a passionate customer advocate, leveraging techniques such as future state journey mapping to align leaders and develop strategy with the end customer at the forefront. My unique background in the user experience, customer experience, and accessibility fields positions me well to design and research impactful experiences crafted with all customers in mind, regardless of age or ability.
Notable achievements include:
- Built the User Experience function at Scottrade from the ground up , growing a team of one to a team of ten over five years and establishing all UX Design and UX Research processes. Result is a team that is now fully understood, respected, and embedded in the sof...
Tags
customer experience
journey maps
journey mapping
research
accessibility
personas
strategy
uxpa2012
upa2012
See more
Presentations
(6)Likes
(1)How to create accessible websites - Web Accessibility Summit
Rachel Cherry
•
5 years ago
Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Director of Customer Experience Research, VP at Bank of the West
Industry
Finance / Banking / Insurance
About
I am a passionate customer advocate, leveraging techniques such as future state journey mapping to align leaders and develop strategy with the end customer at the forefront. My unique background in the user experience, customer experience, and accessibility fields positions me well to design and research impactful experiences crafted with all customers in mind, regardless of age or ability.
Notable achievements include:
- Built the User Experience function at Scottrade from the ground up , growing a team of one to a team of ten over five years and establishing all UX Design and UX Research processes. Result is a team that is now fully understood, respected, and embedded in the sof...
Tags
customer experience
journey maps
journey mapping
research
accessibility
personas
strategy
uxpa2012
upa2012
See more