This is my presentation from the Figaro Digital even on Social Media, 28th July 2009. The presentation focussed solely on how any business or agency can improve the effectiveness of their Twitter interactions using a variety of tools and some simple rules.

1. Optimising your Twitter Strategy //Paul Fabretti //Social Media Strategist

2. Twitter – phenomenal growth

3. Twitter – phenomenal growth

6. My followers and the people I'm following Number of posts (tweets) i’ve made Replies TO (@) me Private Messages TO me (DM) Twitter Search Current Hot “trending” Topics Post (tweet) entry box Friend id/avatar Their Tweet Their Tweet Replies to others and links

7. What’s in it for business?

15. Step 5: Branded backgrounds

16. Step 5: Branded backgrounds

17. Step 5: Branded backgrounds

18. The Twitterverse

19. Step 6 – Basic Twitter search

20. Step 6.5 – Advanced Twitter search

21. Step 7: Twist – Relevant topic trends

22. Step 8 - Tweet Grid – multiple term monitoring

23. Step 9 – Tweet Beep – Google Alerts for Twitter

24. Step 10 - Twazzup – find influencers

25. Step 10 - Twazzup – find influencers

28. Step 11 - Twitter Friends – understand an influencer’s re-tweetability

29. Step 11 - Twitter Friends – understand an influencer’s re-tweetability

30. Step 12 - Twittersheep – understand an influencer’s audience

31. Step 13 - Tweetstats – “When’s good for you?”

32. Step 13 - Tweetstats – “When’s good for you?”

33. Step 14 - Twitpic– making Twitter content more interesting

34. Step 14 - Yfrog – making Twitter content more shareable

35. Step 15 - Otherinbox – multiple account management

36. Step 16 - Topify – Quick and easy follower handling

37. Step 17 – bit.ly - URL-shorteners with stats

38. Step 18a - Co-comment – manage your time better

39. Step 18a - Co-comment – manage your time better

40. Step 18a - Co-comment – manage your time better

41. Step 18a - Co-comment – manage your time better

42. Step 18b – Tweetdeck - manage your time better