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Telefónica Global Millennial Survey

Meet the

Millennial Leaders_

Today’s young adults: the leaders of tomorrow.
Living at the intersection of technology, entrepreneurship,
and believing they can make a difference.

Optimistic_

New Media Focused_

“I have opportunities in my country to
become an entrepreneur.”

“I am on the cutting edge of technology.”

Millennial Leaders are most optimistic about
the future.

61%

Say they are very optimistic about
their future.
vs 32% of Global.

79%

Millennial Leaders

Global

...a developing news story or crisis. 55%

Millennial Leaders

Think optimistically of their
country’s future.

Millennial Leaders

Believe they can make a
global difference.

54%

Global

...credible news coverage. 51%

vs 67% of Global.

74%

Millennial Leaders believe the Internet, including social
media is the best resource for...

45%

Global
64%

...entertainment. 62%

vs 40% of Global.

Tech Savvy_

Civically Engaged_

Millennial Leaders are more likely to own a
technological device.

“I believe I can make a local difference.”

82%

own a
SMARTPHONE
vs 76% of Global.

80%

own a
LAPTOP
vs 74% of Global.

Millennial Leaders are more civically engaged and
empowered to drive change.
Always participate in their country’s political process.
Millennial Leaders 46%

Global 28%

Technology has made them better informed about political
issues in their country.

66%

own a
DESKTOP
vs 50% of Global.

46%

own a
TABLET
vs 28% of Global.

Millennial Leaders are
more influenced by technology_

Millennial Leaders 67%

Global 38%

Social media plays an important role in current political
events and movements in their country.
Millennial Leaders 60%

Global 33%

Millennial Leaders, 11% of the 12,171 survey
respondents aged 18 - 30 from 27 countries, who
will drive change.

More Millennial Leaders said
technology was influential in
GLOBAL
shaping their outlook on
life-to-date compared to Global
30% 44% Millennials.
MLs

Empowered and Inspired
Millennial Leaders are
making a global difference with
ever-widening access to
technology, education,
entrepreneurship and
opportunities to grow
their careers.

These insights will help
our global society
empower and enable
Millennials through digital
literacy and entrepreneurial
programs.

Learn more at telefonica.com/millennials
#TEFMillennials

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Telefonica Global Millennial Survey - Meet the Millennial Leaders

  • 1. Telefónica Global Millennial Survey Meet the Millennial Leaders_ Today’s young adults: the leaders of tomorrow. Living at the intersection of technology, entrepreneurship, and believing they can make a difference. Optimistic_ New Media Focused_ “I have opportunities in my country to become an entrepreneur.” “I am on the cutting edge of technology.” Millennial Leaders are most optimistic about the future. 61% Say they are very optimistic about their future. vs 32% of Global. 79% Millennial Leaders Global ...a developing news story or crisis. 55% Millennial Leaders Think optimistically of their country’s future. Millennial Leaders Believe they can make a global difference. 54% Global ...credible news coverage. 51% vs 67% of Global. 74% Millennial Leaders believe the Internet, including social media is the best resource for... 45% Global 64% ...entertainment. 62% vs 40% of Global. Tech Savvy_ Civically Engaged_ Millennial Leaders are more likely to own a technological device. “I believe I can make a local difference.” 82% own a SMARTPHONE vs 76% of Global. 80% own a LAPTOP vs 74% of Global. Millennial Leaders are more civically engaged and empowered to drive change. Always participate in their country’s political process. Millennial Leaders 46% Global 28% Technology has made them better informed about political issues in their country. 66% own a DESKTOP vs 50% of Global. 46% own a TABLET vs 28% of Global. Millennial Leaders are more influenced by technology_ Millennial Leaders 67% Global 38% Social media plays an important role in current political events and movements in their country. Millennial Leaders 60% Global 33% Millennial Leaders, 11% of the 12,171 survey respondents aged 18 - 30 from 27 countries, who will drive change. More Millennial Leaders said technology was influential in GLOBAL shaping their outlook on life-to-date compared to Global 30% 44% Millennials. MLs Empowered and Inspired Millennial Leaders are making a global difference with ever-widening access to technology, education, entrepreneurship and opportunities to grow their careers. These insights will help our global society empower and enable Millennials through digital literacy and entrepreneurial programs. Learn more at telefonica.com/millennials #TEFMillennials