This document provides guidance on marketing products and services during the COVID-19 pandemic. It suggests focusing on being helpful, useful, and uplifting to address challenges like disrupted supply chains, incomes, mobility, and declining well-being. Specifically, the document recommends finding problems to solve through new or modified products and services, selling to communities with relevant needs, sensitively sharing one's story, and making offerings convenient to access.
8. “The Sparkability Virtual Summit is
for founders, creatives and change
makers who are driven to find a way
to make money while doing good.”
9. Be helpful
Be useful
Be uplifting
• Your product(s)
• Your service(s)
• How you promote them to people
Marketing in a Covid 19 economy?
10. Being helpful, useful or uplifting
is particularly important given
the big picture context today
11. 1. Disrupted Supply Chains
Lockdowns have affected the flow of goods
across the world.
This has affected the ability of people and
businesses to get raw material, components
and ingredients.
This means people need to find alternative
sources of supplies. Or open new sources.
12. Facilitated by messaging
platforms and digital payments• Local makers and producers
• Local brands and businesses
• Neighborhood economies
18. 2. Disrupted Incomes
Lockdowns have affected the fortunes of
all businesses. Many businesses will
limp along for the next two years. Many
will also downsize. Others will close.
This means people will need to find
other ways of earning a living. They will
also prioritize their spending.
28. 3. Compromised Mobility
Our physical and digital mobility will be
curtailed for awhile.
People will need other ways to access
goods, services and experiences. And to
explore the world around them.
33. 4. Maintaining Well-Being
Quarantine life will continue to take its
toll on people’s physical, mental and
emotional well-being.
People will continue to be mindful about
the state of their well-being.
38. 4. Maintaining Well-Being
3. Compromised Mobility
2. Disrupted Incomes
1. Disrupted Supply Chains
The Covid 19 economy
• New needs
• New problems to be solved
• New opportunities to be
helpful, useful or uplifting
40. Make sure your product or service is compelling
(i.e. the right quality at the right price)
41. You can…
• Create a new product or service
• Modify/Redesign/Redevelop your existing product or service
• Reposition your existing product or service
42. Social Distancing Proves Bad for Gum and Mint Sales
Hershey's said demand has dropped 40% to 50% in recent weeks