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An Introduction to Social Collaboration Slide 1 An Introduction to Social Collaboration Slide 2 An Introduction to Social Collaboration Slide 3 An Introduction to Social Collaboration Slide 4 An Introduction to Social Collaboration Slide 5 An Introduction to Social Collaboration Slide 6 An Introduction to Social Collaboration Slide 7 An Introduction to Social Collaboration Slide 8 An Introduction to Social Collaboration Slide 9 An Introduction to Social Collaboration Slide 10 An Introduction to Social Collaboration Slide 11 An Introduction to Social Collaboration Slide 12 An Introduction to Social Collaboration Slide 13 An Introduction to Social Collaboration Slide 14 An Introduction to Social Collaboration Slide 15 An Introduction to Social Collaboration Slide 16 An Introduction to Social Collaboration Slide 17 An Introduction to Social Collaboration Slide 18 An Introduction to Social Collaboration Slide 19 An Introduction to Social Collaboration Slide 20 An Introduction to Social Collaboration Slide 21 An Introduction to Social Collaboration Slide 22 An Introduction to Social Collaboration Slide 23 An Introduction to Social Collaboration Slide 24 An Introduction to Social Collaboration Slide 25

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Slides zu meinem Input-Referat bei einem Kunden (englisch) zum Thema Social Collaboration vom 26.02.2015.

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An Introduction to Social Collaboration

  1. 1. An Introduction to Social Collaboration
  2. 2. 2015-02-26 Wortgefecht Training & Beratung 2 Today's Speaker Michael Gisiger Master's degree in History, Media Sciences, and Business Administration, EMBA (enrolled) CompTIA Certified Technical Trainer CTT+ / SVEB I ● 12+ yrs. of experience in Marketing & PR ● 7+ yrs. of experience as a Social Media / Social Business consultant ● 7+ yrs. of experience as IT trainer
  3. 3. 2015-02-26 Wortgefecht Training & Beratung 3 A „True“ Digital Native
  4. 4. 2015-02-26 Wortgefecht Training & Beratung 4 Today's Topic in a Nutshell
  5. 5. 2015-02-26 Wortgefecht Training & Beratung 5 The „Difference Engine“ Each cycle has 10x more users than the cycle before
  6. 6. 2015-02-26 Wortgefecht Training & Beratung 6 Yesterday's „Digital“ Workspace
  7. 7. 2015-02-26 Wortgefecht Training & Beratung 7 Enter Facebook!
  8. 8. 2015-02-26 Wortgefecht Training & Beratung 8 Today's Digital Workspace
  9. 9. 2015-02-26 Wortgefecht Training & Beratung 9 So, Today's Topic is not Customer-faced Social Media Sharing, discussing, and interacting around content in social networks. Richard von Kaufmann, 2013
  10. 10. 2015-02-26 Wortgefecht Training & Beratung 10 Today's Topic is Internal Social Media (Social Collaboration) Sharing, discussing, and interacting around content in „closed“ social networks. Richard von Kaufmann, 2013
  11. 11. 2015-02-26 Wortgefecht Training & Beratung 11 THE PROBLEM
  12. 12. 2015-02-26 Wortgefecht Training & Beratung 12 Businesses Fell Out of Touch „When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work, how can you pretend to be competitive?“ Thomas Friedman, The DIY Economy, New York Times, December 2009 https://www.flickr.com/photos/sachac/222673565/sizes/z/in/photostream/
  13. 13. 2015-02-26 Wortgefecht Training & Beratung 13 Why? Re:Re:Fw:Re:Fw ... is not a process! Ralph Siepmann
  14. 14. 2015-02-26 Wortgefecht Training & Beratung 14 And Because You Are Stuck Behind A
  15. 15. 2015-02-26 Wortgefecht Training & Beratung 15 Compare This!
  16. 16. 2015-02-26 Wortgefecht Training & Beratung 16 It's Time to Move One to One Few to Few Open and Searchable Cloud
  17. 17. 2015-02-26 Wortgefecht Training & Beratung 17 THE SOLUTION
  18. 18. 2015-02-26 Wortgefecht Training & Beratung 18 Create New Collaborative Spaces Clients Your Business Partners Rules Knowledge Sharing Community Customer Service Awareness Content Sharing Collaborative Editing Enterprise Microblogging Existing Systems Integration Chat Blogs Forums Feedback Existing CRM ● collaborative ● real-time ● transparent ● felxible ● cloud
  19. 19. 2015-02-26 Wortgefecht Training & Beratung 19 Social Collab is The New Intranet
  20. 20. 2015-02-26 Wortgefecht Training & Beratung 20 Navigating Daily Business Complex work process ● Cross organizational ● Email driven workflows ● Fractured communication threads ● Project artifacts not in flow ● Versioning-quality control ● High value meeting time for status, issues tracking ● Continuous improvement hampered by buried knowledge
  21. 21. 2015-02-26 Wortgefecht Training & Beratung 21 Navigating Daily Business Simplified with social ● Transparent, persistent thread of work dialogue ● Documents in current context ● Visible problem solving ● People to people; people to content ● Conversation becomes a knowledge base
  22. 22. 2015-02-26 Wortgefecht Training & Beratung 22 THE USE CASE
  23. 23. 2015-02-26 Wortgefecht Training & Beratung 23 Go „ZERO EMAIL“ Thierry Breton, CEO of Atos, 2011 „Our Ambition is to be a Zero email company within three years.“
  24. 24. 2015-02-26 Wortgefecht Training & Beratung 24 Reality Check February 2011 100 internal email / employee / week (20 per day) 15.000 posts / month on Yammer 14.000 wiki users writing 2.500 comments / month 10 calls or sessions / month via IM February 2014 40 internal emails / employee / week (8 per day) 300.000 posts / month on blueKiwi 2.000.000 blueKiwi page views / month 7.500 blueKiwi communitys 250.000 Sharepoint page views / month 90 calls or sessions / month via Lync Emails -60% Collaboration *20 (cf. http://www.tecchannel.de/kommunikation/e-mail/2064386/einblicke_ins_zero_e_mail_projekt_bei_atos/index.html)
  25. 25. 2015-02-26 Wortgefecht Training & Beratung 25 BlueKiwi? https://www.youtube.com/watch?v=n2fNUcEutn0
  26. 26. 2015-02-26 Wortgefecht Training & Beratung 26 THE BENEFITS
  27. 27. 2015-02-26 Wortgefecht Training & Beratung 27 Networked, collaborative businesses are more likely to be market leaders, gain market share, and achieve higher profit margins. Capgemini Consulting & MIT
  28. 28. 2015-02-26 Wortgefecht Training & Beratung 28 73% of businesses are more likely to report improved sales and new customer acquisition through the use of social collaboration tools. Capgemini Consulting & MIT
  29. 29. 2015-02-26 Wortgefecht Training & Beratung 29 Knowledge workers may spend as much as 30% of their working day looking for people or information necessary to do the job. McKinsey Global Institute
  30. 30. 2015-02-26 Wortgefecht Training & Beratung 30 Social collaboration tools can actually improve productivity of knowledge workers by 20 to 25%. McKinsey Global Institute
  31. 31. 2015-02-26 Wortgefecht Training & Beratung 31 89% of CMOs believe collaboration technology will play a big role in helping them realize their goals. IBM Global C-suite Study 2014
  32. 32. 2015-02-26 Wortgefecht Training & Beratung 32 More than 80% of executives believe that enterprise-wide collaboration is the key to success. Kelton Research
  33. 33. 2015-02-26 Wortgefecht Training & Beratung 33 30% less emails through the usage of social collaboration tools. McKinsey Global Institute
  34. 34. 2015-02-26 Wortgefecht Training & Beratung 34 ... but the vast majority of social collaboration initiatives have failed so far. Most success rates hover at or below 10%. SideraWorks 2014
  35. 35. 2015-02-26 Wortgefecht Training & Beratung 35 THE CAVEATS
  36. 36. 2015-02-26 Wortgefecht Training & Beratung 36 Focus on the Social With social software, the social side comes first. Turning on the tools and hoping for the best is not a strategy. Open and Searchable Cloud
  37. 37. 2015-02-26 Wortgefecht Training & Beratung 37 Not on the Tools
  38. 38. 2015-02-26 Wortgefecht Training & Beratung 38 Focus on Use Cases and Collaborative Guidelines Process People (Culture)
  39. 39. 2015-02-26 Wortgefecht Training & Beratung 39 Daily Workflows Social software has to be truly integrated into your employees' daily workflows.
  40. 40. 2015-02-26 Wortgefecht Training & Beratung 40 Last But Not Least
  41. 41. 2015-02-26 Wortgefecht Training & Beratung 41 Thank You For Your Time! – twitter.com/wortgefecht – facebook.com/wortgefecht – gplus.to/wortgefecht Michael Gisiger Hintere Engehaldenstr. 38 CH-3004 Bern +41 76 310 48 49 gis@wortgefecht.net www.wortgefecht.net
  42. 42. 2015-02-26 Wortgefecht Training & Beratung 42 BACKUP
  43. 43. 2015-02-26 Wortgefecht Training & Beratung 43 Some Benefits 20 to 25% higher productivity ... for Knowledge Workers. (McKinsey Global Institute) 30% less emails ... trough the usage of Social Collaboration tools. (McKinsey Global Institute) 26% higher profitability ... companys in the US that make use of social software [compared to their peers]. (Capgemini Consulting & MIT) 58% of all employees want social ... employees in the US prefer companys that use social software. (McKinsey Global Institute) 4 out 10 B2B- customers demand efficient collaboration ... and have switched to another supplier because of the lack thereof. (Central Desktop Survey) Quelle: Christoph Bauer, Social im Jahre 2014

Slides zu meinem Input-Referat bei einem Kunden (englisch) zum Thema Social Collaboration vom 26.02.2015.

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