Presented at the California Association for Local Economic Development (CALED) Annual Conference.
Summary: Curious how to use social media to achieve your economic development goals? Learn what tools are out there, how to match your goals up with the social media vehicle that makes sense for you, and get technical knowledge on set-up and maintenance of a social media strategies.
• Nancy Manchester, Economic Development Program Specialist, City of Santa Rosa
• Meaghan Mitchell, The Fillmore Community Benefit District, San Francisco
• Anatalio Ubalde, CEO, GIS Planning Inc. & ZoomProspector.com
• Barry Waite, Business & Employment Development Manager, City of Carson
You can add the economic development Facebook app at http://www.Facebook.com/ZoomProspector
Social Media for Business Development: Facebook, Linkedin, Twitter & More Presented by Nancy Manchester, City of Santa RosaMeaghan Mitchell, Fillmore Community Benefit District Anatalio Ubalde, GIS Planning & ZoomProspector.com Barry Waite, City of Carson
Today’s Topics• Anatalio – Overview of Social Media in Economic Development – Intro/context – Case studies – Economic development-specific social media• Barry – Facebook – Helping Businesses Fix their FB page – Difference between personal profile & organization page – Interacting and communicating• Nancy – Twitter, YouTube, Linkedin – Twitter success – YouTube “why shop in SR” – Linkedin challenges• Meghan – E-news, Tone, Collaboration – Getting people to social media platforms through e-mail – Building community and cross-promoting – Authentic tone
The Evolution of MediaOne Way Old Media Web 2.0 Social Media Web 3.0Social Media • Just another platform for communication and relationship building • User-driven, real time, opt-in, microsharing • Is going to continue to evolve… But customers will remain in control of the conversation
Add demographics toyour FB page for free atFacebook.com/ZoomProspector
Economic Development Program Use of Social Media
Overall Focus• Amplify City voice to community• Increase government transparency• Put on a business-friendly face• Promote SR businesses, news & events
Twitter • SRBiz (1,407) • General Business News – any Santa Rosa business • Promote business programs – City & other • Retweets from SR Businesses • Tell Santa Rosa innovation story, celebrate success
Twitter • DowntownSR (1,524) • Downtown events • Downtown business news • Applicable City programs • Retweets from Downtown Businesses