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Web 2.0, Accessibility and  SEO Scott Gledhill standardzilla.com
Search Engine Optimisation Accessibility Technology Problems Solutions
Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
Findability
Driving Traffic
Accessibility http://www.flickr.com/photos/pixelcore/32826662/
Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/
Spiders are Blind
Similar Ideas http://www.flickr.com/photos/johanna/75366971 /
Technology http://www.flickr.com/photos/nouqraz/256661254/
1999
2007
Technology  should improve  the user experience.
Multimedia
Multimedia
Flash
Flash
AJAX
AJAX
This all sounds great, but  what about   search engines?
This all sounds great, but  what about   accessibility?
SEO & Accessibility  vs  Technology http://www.flickr.com/photos/ahhyeah/82827656/
Multimedia
Multimedia
Multimedia
Flash
Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
AJAX
HTML
AJAX
Javascript
Solutions http://www.flickr.com/photos/leadsoup/374510671/
Is the   technology  necessary?
JavaScript must be enabled  in order for you to use this website.
progressive enhancement
Content HTML
Content
Presentation CSS
Presentation
Behaviour AJAX
Behaviour
Content Content Content HTML
technology   should  enhance  content.
AJAX search engines screen readers consoles slow connections
AJAX
AJAX
AJAX
Keep it simple validate forms email thank you pages rating systems voting systems
sometimes  alternatives  are necessary
Flash
Flash
Video and Audio
Video and Audio
why?
 
 
user
user
user $50,000
user
SEO and Accessibility Understanding Technology Correct Implementation Content
Open Publish - Resources www.standardzilla.com

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Web 2.0, Accessibility and SEO

Editor's Notes

  1. Technologies we use for web 2.0 How that affects SEO