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LinkedIn          Glen Cathey, VP Global Sourcing and Talent Strategy
                    Randstad Sourceright
Beyond the Basics
Glen Cathey
  – Randstad Sourceright
     • RPO w/70,000+ hires in 2011
  – VP, Global Sourcing and Talent Strategy
     • Leads RSR's Sourcing Center of Excellence
  – 15+ years in professional staffing
     • I.T., F&A, Healthcare I.T., Federal, Clinical Research
     • Centralized delivery (300+ recruiters), MSP/VMS delivery
  – LinkedIn
     • Certified
     • Top 0.000018% most connected globally
     • 5 Talent Connect Events
  – www.booleanblackbelt.com
175,000,000+ profiles
61,052,045+ U.S. profiles
“When every business has…ubiquitous data, the ability to
understand it and extract value from it becomes the
complimentary scarce factor. It leads to intelligence, and the
intelligent business is the successful business, regardless of its
size. Data is the sword of the 21st century, those who wield it
well, the Samurai.”


                  - Jonathan   Rosenberg, Former SVP, Product Management @ Google
Ubiquitous
Level Playing Field
Level Playing Field
Are You Finding…




                      The best people?

             The most complete LinkedIn profiles?

                     The easiest to find?

               The most keyword rich profiles?
Are You Finding…
What's Your Goal?


    When searching LinkedIn, your goal should be to find:
     • the best people
     • people you haven't already found
     • people that your competitors cannot and do not
     • them all
Conundrum




    Every search you run includes qualified people and
                excludes qualified people
Manager of LTD Claims



    Keywords
    (LTD OR "Long Term Disability") (Claim OR Claims)
    insurance

    Title
    Manager OR Supervisor
90 local results
Removing "Insurance"



    Keywords
    (LTD OR "Long Term Disability") (Claim OR Claims)
    -insurance

    Title
    Manager OR Supervisor
81 different local results
Variations


•   J2EE, Java Enterprise Edition, JEE, JEE5, Java EE, J EE 6…

•   Account Rep, Account Manager, Account Executive, Associate….

•   Helpdesk, Help Desk, Technical Support…

•   B.S.E.E., BSEE…

•   Vice President, VP, V.P., SVP, EVP…
Company Variations


•   PwC
    –   PwC -"Price Waterhouse Coopers" -Pricewaterhouse -PricewaterhouseCoopers   = 34,925
    –   -PwC "Price Waterhouse Coopers" -Pricewaterhouse -PricewaterhouseCoopers   = 6,112
    –   -PwC -"Price Waterhouse Coopers" Pricewaterhouse -PricewaterhouseCoopers   = 2,113
    –   -PwC -"Price Waterhouse Coopers" -Pricewaterhouse PricewaterhouseCoopers   = 60,496

•   JPMC, JPMorgan, JPMorganChase, JP Morgan Chase

•   Glaxo, GlaxoSmithKline, Glaxo Smith Kline, GSK

•   Citi, Citibank, Citigroup
Industry Issues
Industry Issues
Company Search
Company Search
 (Amedisys OR "Emory University School of Medicine" OR "Aegis Therapies" OR "Jackson Healthcare" OR "Emory Johns Creek
 Hospital" OR "Lawrenceville Surgery Center" OR Vericom OR "Atlanta Medical Center" OR "Transcend Services" OR "DeKalb
 Medical" OR "Healthport LLC" OR "Shepherd Center" OR "Emory Healthcare" OR WellStar OR MedAssets OR RelayHealth OR
 Precyse OR "PSA Healthcare" OR "Gentiva Health Services" OR JSI OR "Apollo Health Street" OR "Regency Hospital Company"
 OR "Children's Healthcare of Atlanta" OR "Emory University Hospital" OR "Piedmont Healthcare" OR "UHS-Pruitt" OR
 MedQuist OR "Northeast Georgia Health System" OR "Medical College of Georgia" OR "Northside Hospital" OR MedQuest OR
 "Southern HealthCare Management" OR "Saint Joseph's Hospital" OR "TLC Vision" OR "Visiting Nurse Hospice Atlanta" OR
 "Encompass Group" OR "Memorial Healthcare System" OR "Healthcare Job Boards" OR HealthTronics OR Novation OR "maxIT
 Healthcare" OR "Triage Consulting Group" OR DrTango OR "The Coker Group" OR "Flo Healthcare" OR wordZXpressed OR
 StatCom OR "Jackson & Coker" OR "Argyle Solutions" OR GlobalCare OR Foundations OR MPV OR SEGO OR "Dearborn
 Advisors" OR "Coalition America" OR MDdatacor OR "Atlanta International" OR "Tyler & Company" OR BillPointe OR "Ascend
 Health Partners" OR SoloHealth OR "Locum Leaders" OR PracticeAdmin OR LifeGas OR "Southern Regional Medical Center"
 OR "Floyd Medical Center" OR Lifespan OR "Rockdale Medical" OR "Gwinnett Medical Center" OR "Tanner Health System" OR
 "Mariner Health Care" OR "Athens Regional Medical Center" OR "Ambulatory Services" OR "Grady Health System" OR
 "Centers for Disease Control" OR "Gwinnett Hospital System" OR "Piedmont Hospital" OR NSH OR "Northeast Georgia Medical
 Center" OR "InSight Health Corp" OR "AIM Healthcare" OR "Newnan Hospital" OR "Upson Regional Medical Center" OR
 "Coastal Administrative Services" OR "American Professional Institute" OR "Ridgeview Institute" OR "Tenet Healthcare" OR
 "South Fulton Medical Center" OR "Acadia Healthcare" OR "Newton Medical Center" OR Webmedx OR "Chamberlin
 Edmonds" OR "Global Healthcare Resource" OR "CareSouth Homecare Professionals" OR "Physician Oncology Services" OR
 "PK Wright Group" OR "Child Neurology" OR InHealth OR "In Compass Health" OR "DeKalb Community Service Board" OR
 "Peachtree Orthopaedic Clinic" OR "Eagle Hospital Physicians" OR "METRO Atlanta Ambulance Service" OR "Drive Medical" OR
 "Medical Business Service" OR "HomeChoice Partners" OR "Learning Services" OR "Georgia Hospital Association" OR
 "Annandale Village" OR "MED-TECH Resource" OR "SouthStar Health Group" OR "Pediatria Healthcare" OR ScanSTAT OR
 "Coding Strategies" OR "Atlanta Rehabilitation and Performance Center" OR "RMI Physician Services" OR "CSI Laboratories"
 OR "Quantum Radiology" OR "Integrated Care Management" OR "Douglas Services LLC" OR "RC Cancer Centers" OR Imedex
 OR Anodyne OR "Pershing Yoakley" OR "SmartFund Medical" OR "Business Computer Applications" OR "Precision Practice
 Management" OR Fibromyalgia OR "Alliance Surgery" OR HIMformatics OR "1st Medical" OR "Bako Pathology Services" OR
 "Center for Health Transformation" OR "My Kids Dentists" OR "Positive Impact" OR "eMedischedule" OR Extrakare OR "The
 Arbor Company" OR "Reddy Solutions" OR "Georgia Medical Transportation" OR "Oncology Solutions" OR "Strategic Hospital
 Resources" OR "Public Health Informatics" OR "Afrihealth Group" OR "Surgical Investors" OR "Healthcare Team" OR "Georgia
 Pain Care" OR "Sacred Journey Hospice" OR "Hyperbaric Physicians" OR "Salus Behavioral Health" OR simplifyMD OR "Health
 Companions" OR "Advance Plus Hospice" OR "Azalea Homecare" OR "Healthcare Services Team of Atlanta" OR "Dermatology
 Center" OR "Excel Healthcare" OR "Walton Community Services" OR "ExecuCare" OR "Anesthesia Healthcare" OR "JA Thomas"
 OR "Strategic Healthcare Partners" OR "ROI Healthcare" OR "Pinnacle Health" OR MedShare OR KLMK OR mPACTs OR ASOCIA
 OR "Safety Management Services" OR "Wound Care Advantage" OR "Options for Senior America" OR "Atlanta Health" OR
 "EverGreen Assets" OR "ProVision Hyperbaric" OR "The Freedman Group" OR "Cedar Creek Pediatrics" OR "Hybrid Health IT
 Consultants" OR "ER Waits" OR "DSE Associates" OR "Healthcare Case Management Solutions" OR "Diverse Management
 Resources" OR "Cancer Carepoint" OR "Assisted Living" OR "Building Bridges Therapy" OR "Transition Coaching" OR "Southern
 Vesta" OR ReDefiners OR "Essential Communication" OR "Georgia Counseling" OR "Dr Elizabeth Caughey" OR "Nagle and
 Associates" OR mdDigest OR eMED OR "Renaissance Care of the South" OR "Physician Career Pathways" OR "Syntaxx
 Communications" OR "Atlanta Childbirth" OR "Atlanta Spine Specialists" OR "Windward Surgery Center" OR "Medlin
 Treatment Center" OR CollinsRSS OR "Medical Placements" OR MedTrust OR Hospitalogic OR "The McCrory Group" OR
 "SAMTech Healthcare Services" OR "The Balanced Physician Program" OR "The Tatz Group" OR "EMS-FAST" OR "The
 Highmont Group" OR icdPIX OR "SSi-SEARCH" OR "Sage Solutions" OR "Clinical Trial Systems" OR "Anthony Park" OR "Georgia
 Hospice and Palliative Care" OR "Curtis Healthcare Solutions" OR "Henry Medical Center Foundation" OR "Pro Performance
 Therapy" OR "Tommy Boone" OR "Virtual Medical Practice" OR "Healthcare Consultants" OR "HC Healthcare Consulting")
Related and Relevant
Responsibilities



What people do, not just words they say.

Verbs
  • Manage, administer, audit, configure, design, develop, architect,
    migrate, deploy, create, sell, analyze…
Variations


•   Manage, managed, managing
•   Lead, led, supervise, supervised, mentored
•   Audit, auditing, audited
•   Administer, administration, administered, administering, administrator
•   Develop, developer, developing, developed, develops
Semantic Search


(configure OR configured OR configuring) juniper (router OR routers OR routing)
Top Student


   (GPA OR "G.P.A." OR "Grade Point Average") ("cum laude" OR "3.5" OR "3.6"
   OR "3.7" OR "3.8" OR "3.9" OR "4.0" OR "3.50" OR "3.51" OR "3.52" OR "3.53"
   OR "3.54" OR "3.55" OR "3.56" OR "3.57" OR "3.58" OR "3.59" OR "3.60" OR
   "3.61" OR "3.62" OR "3.63" OR "3.64" OR "3.65" OR "3.66" OR "3.67" OR "3.68"
   OR "3.69" OR "3.70" OR "3.71" OR "3.72" OR "3.73" OR "3.74" OR "3.75" OR
   "3.76" OR "3.77" OR "3.78" OR "3.79" OR "3.80" OR "3.81" OR "3.82" OR "3.83"
   OR "3.84" OR "3.85" OR "3.86" OR "3.87" OR "3.88" OR "3.89" OR "3.90" OR
   "3.91" OR "3.92" OR "3.93" OR "3.94" OR "3.95" OR "3.96" OR "3.97" OR "3.98"
   OR "3.99")
Top Student/Accounting Intern
Diversity
("Alabama A&M University" OR "Alabama State University" OR "University of Arkansas at Pine Bluff" OR
"Delaware State University" OR "University of the District of Columbia" OR "Florida A&M University" OR
"Albany State University" OR "Fort Valley State University" OR "Savannah State University" OR "Kentucky
State University" OR "Grambling State University" OR "Southern University and A&M College" OR
"Southern University at New Orleans" OR "Bowie State University" OR "Coppin State University" OR
"Morgan State University" OR "University of Maryland Eastern Shore" OR "Alcorn State University" OR
"Jackson State University" OR "Mississippi Valley State University" OR "Harris-Stowe State College" OR
"Lincoln University of Missouri" OR "Elizabeth City State University" OR "Fayetteville State University" OR
"North Carolina A&T State University" OR "North Carolina Central University" OR "Winston-Salem State
University" OR "Central State University" OR "Langston University" OR "Cheyney University of
Pennsylvania" OR "Lincoln University" OR "South Carolina State University" OR "Tennessee State
University" OR "Prairie View A&M University" OR "Texas Southern University" OR "University of the Virgin
Islands" OR "Norfolk State University" OR "Virginia State University" OR "Bluefield State University" OR
"West Virginia State University" OR "Concordia College" OR "Miles College" OR "Oakwood University" OR
"Selma University" OR "Stillman College" OR "Talladega College" OR "Tuskegee University" OR "Arkansas
Baptist College" OR "Philander Smith College" OR "Howard University" OR "Bethune-Cookman University"
OR "Edward Waters College" OR "Florida Memorial University" OR "Clark Atlanta University" OR
"Interdenominational Theological Center" OR "Morehouse College" OR "Morehouse School of Medicine"
OR "Morris Brown College" OR "Paine College" OR "Spelman College" OR "Dillard University" OR "Xavier
University of Louisiana" OR "Rust College" OR "Tougaloo College" OR "Barber-Scotia College" OR "Bennett
College" OR "Johnson C. Smith University" OR "Livingstone College" OR "Shaw University" OR "St.
Augustine’s College" OR "Wilberforce University" OR "Allen University" OR "Benedict College" OR "Claflin
University" OR "Morris College" OR "Voorhees College" OR "Fisk University" OR "Knoxville College" OR
"Lane College" OR "LeMoyne-Owen College" OR "Meharry Medical College" OR "Huston-Tillotson
University" OR "Jarvis Christian College" OR "Paul Quinn College" OR "Southwestern Christian College" OR
"Texas College" OR "Wiley College" OR "Hampton University" OR "Saint Paul’s College" OR "Virginia Union
University" OR "Virginia University of Lynchburg" OR "Bishop State Community College" OR "Shelton State
Community College" OR "Gadsden State Community College" OR "J.F. Drake State Technical College" OR
"Lawson State Community College" OR "Trenholm State Technical College" OR "Southern University at
Shreveport" OR "Coahoma Community College" OR "Hinds Community College" OR "Denmark Technical
College" OR "St. Phillip’s College" OR "Shorter College" OR "Lewis College of Business" OR "Clinton Junior
College")
Diversity
(MARY OR PATRICIA OR LINDA OR BARBARA OR ELIZABETH OR JENNIFER OR MARIA OR SUSAN OR MARGARET
OR DOROTHY OR LISA OR NANCY OR KAREN OR BETTY OR HELEN OR SANDRA OR DONNA OR CAROL OR RUTH
OR SHARON OR MICHELLE OR LAURA OR SARAH OR KIMBERLY OR DEBORAH OR JESSICA OR SHIRLEY OR
CYNTHIA OR ANGELA OR MELISSA OR BRENDA OR AMY OR ANNA OR REBECCA OR VIRGINIA OR KATHLEEN OR
PAMELA OR MARTHA OR DEBRA OR AMANDA OR STEPHANIE OR CAROLYN OR CHRISTINE OR MARIE OR JANET
OR CATHERINE OR FRANCES OR ANN OR JOYCE OR DIANE OR ALICE OR JULIE OR HEATHER OR TERESA OR
DORIS OR GLORIA OR EVELYN OR JEAN OR CHERYL OR MILDRED OR KATHERINE OR JOAN OR ASHLEY OR
JUDITH OR ROSE OR JANICE OR KELLY OR NICOLE OR JUDY OR CHRISTINA OR KATHY OR THERESA OR BEVERLY
OR DENISE OR TAMMY OR IRENE OR JANE OR LORI OR RACHEL OR MARILYN OR ANDREA OR KATHRYN OR
LOUISE OR SARA OR ANNE OR JACQUELINE OR WANDA OR BONNIE OR JULIA OR RUBY OR LOIS OR TINA OR
PHYLLIS OR NORMA OR PAULA OR DIANA OR ANNIE OR LILLIAN OR EMILY OR ROBIN OR PEGGY OR CRYSTAL OR
GLADYS OR RITA OR DAWN OR CONNIE OR FLORENCE OR TRACY OR EDNA OR TIFFANY OR CARMEN OR ROSA
OR CINDY OR GRACE OR WENDY OR VICTORIA OR EDITH OR KIM OR SHERRY OR SYLVIA OR JOSEPHINE OR
THELMA OR SHANNON OR SHEILA OR ETHEL OR ELLEN OR ELAINE OR MARJORIE OR CARRIE OR CHARLOTTE OR
MONICA OR ESTHER OR PAULINE OR EMMA OR JUANITA OR ANITA OR RHONDA OR HAZEL OR AMBER OR EVA
OR DEBBIE OR APRIL OR LESLIE OR CLARA OR LUCILLE OR JAMIE OR JOANNE OR ELEANOR OR VALERIE OR
DANIELLE OR MEGAN OR ALICIA OR SUZANNE OR MICHELE OR GAIL OR BERTHA OR DARLENE OR VERONICA OR
JILL OR ERIN OR GERALDINE OR LAUREN OR CATHY OR JOANN OR LORRAINE OR LYNN OR SALLY OR REGINA OR
ERICA OR BEATRICE OR DOLORES OR BERNICE OR AUDREY OR YVONNE OR ANNETTE OR JUNE OR SAMANTHA
OR MARION OR DANA OR STACY OR ANA OR RENEE OR IDA OR VIVIAN OR ROBERTA OR HOLLY OR BRITTANY
OR MELANIE OR LORETTA OR YOLANDA OR JEANETTE OR LAURIE OR KATIE OR KRISTEN OR VANESSA OR ALMA
OR SUE OR ELSIE OR BETH OR JEANNE OR VICKI OR CARLA OR TARA OR ROSEMARY OR EILEEN OR TERRI OR
GERTRUDE OR LUCY OR TONYA OR ELLA OR STACEY OR WILMA OR GINA OR KRISTIN OR JESSIE OR NATALIE OR
AGNES OR VERA OR WILLIE OR CHARLENE OR BESSIE OR DELORES OR MELINDA OR PEARL OR ARLENE OR
MAUREEN OR COLLEEN OR ALLISON OR TAMARA OR JOY OR GEORGIA OR CONSTANCE OR LILLIE OR CLAUDIA
OR JACKIE OR MARCIA OR TANYA OR NELLIE OR MINNIE OR MARLENE OR HEIDI OR GLENDA OR LYDIA OR
VIOLA OR COURTNEY OR MARIAN OR STELLA OR CAROLINE OR DORA OR JO OR VICKIE OR MATTIE OR TERRY
OR MAXINE OR IRMA OR MABEL OR MARSHA OR MYRTLE OR LENA OR CHRISTY OR DEANNA OR PATSY OR
HILDA OR GWENDOLYN OR JENNIE OR NORA OR MARGIE OR NINA OR CASSANDRA OR LEAH OR PENNY OR KAY
OR PRISCILLA OR NAOMI OR CAROLE OR BRANDY OR OLGA OR BILLIE OR DIANNE OR TRACEY OR LEONA OR
JENNY OR FELICIA OR SONIA OR MIRIAM OR VELMA OR BECKY OR BOBBIE OR VIOLET OR KRISTINA OR TONI OR
MISTY OR MAE OR SHELLY OR DAISY OR RAMONA OR SHERRI OR ERIKA OR KATRINA OR CLAIRE OR LINDSEY OR
LINDSAY OR GENEVA OR GUADALUPE OR BELINDA OR MARGARITA OR SHERYL OR CORA OR FAYE OR ADA OR
NATASHA OR SABRINA OR ISABEL)
Her OR She
Target Dart
Position


    Business Analyst
    This mission critical role will involve you working with the inventory team to
    provide data analysis, reporting and technical expertise to meet business
    objectives. Additionally, you will work directly with the inventory control
    group to provide the technical needs as driven by the business. You will be
    required to provide business analysis support to the eCommerce and retail
    groups.

    Required:
    A minimum of 3 years of experience as a Business Analyst
    Strong data analysis skills
    Crystal Reports experience preferred
    Experience with enterprise systems preferred
Basic Search


    Current title:
    analyst (business OR system OR systems OR data)

    Keywords:
    data OR sql

    Location:
    25 miles from 10001
Search #1


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) (ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise)
    crystal inventory retail
3 Results
Search #2


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) (ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise)
    crystal inventory -retail
4 Results
Search #3


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) (ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise)
    crystal -inventory retail
0 Results
Search #4


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) (ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise)
    crystal -inventory -retail
6 Results
Search #5


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) (ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) -
    crystal inventory retail
4 Results
Search #6


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) (ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) -
    crystal inventory -retail
12 Results
Search #7


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) (ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) -
    crystal -inventory -retail
32 Results
Search #8


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) (ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") -(ERP OR SAP OR PeopleSoft OR enterprise) -
    (crystal OR inventory OR retail)
26 Results
Search #9


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) -(ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise)
    (crystal OR inventory OR retail)
149 Results
Search #10


    Current title
    analyst (business OR system OR systems OR data)

    Keywords
    sql (data OR database OR databases OR Oracle) -(ecommerce OR "e
    commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e-
    business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) -
    (crystal OR inventory OR retail)
252 Results
Implicit & Predictive




  How do you find people with skills and experience they
                do not explicitly mention?
Implicit
How Would You Find This Person?
Ghost Hunting




       EMC -(SAN OR Storage OR Symmetrix OR SRDF OR
      Clariion OR Celerra OR ECC OR Centerra OR Brocade)
Ghost Hunting
"Beyond the Veil"




    How do you find people past the 1,000 result limit?
LinkedIn Signal
LinkedIn Signal
Your 1st Degree Connection’s Connections
Where do you rank?
Thank You!




                    Any Questions?

             glen.cathey@randstadsourceright.com
                   www.booleanblackbelt.com

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LinkedIn Sourcing: Beyond the Basics - Glen Cathey's 2012 Dallas SourceCon Presentation

  • 1. LinkedIn Glen Cathey, VP Global Sourcing and Talent Strategy Randstad Sourceright Beyond the Basics
  • 2. Glen Cathey – Randstad Sourceright • RPO w/70,000+ hires in 2011 – VP, Global Sourcing and Talent Strategy • Leads RSR's Sourcing Center of Excellence – 15+ years in professional staffing • I.T., F&A, Healthcare I.T., Federal, Clinical Research • Centralized delivery (300+ recruiters), MSP/VMS delivery – LinkedIn • Certified • Top 0.000018% most connected globally • 5 Talent Connect Events – www.booleanblackbelt.com
  • 4. “When every business has…ubiquitous data, the ability to understand it and extract value from it becomes the complimentary scarce factor. It leads to intelligence, and the intelligent business is the successful business, regardless of its size. Data is the sword of the 21st century, those who wield it well, the Samurai.” - Jonathan Rosenberg, Former SVP, Product Management @ Google
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 15. Are You Finding… The best people? The most complete LinkedIn profiles? The easiest to find? The most keyword rich profiles?
  • 17. What's Your Goal? When searching LinkedIn, your goal should be to find: • the best people • people you haven't already found • people that your competitors cannot and do not • them all
  • 18. Conundrum Every search you run includes qualified people and excludes qualified people
  • 19.
  • 20. Manager of LTD Claims Keywords (LTD OR "Long Term Disability") (Claim OR Claims) insurance Title Manager OR Supervisor
  • 22. Removing "Insurance" Keywords (LTD OR "Long Term Disability") (Claim OR Claims) -insurance Title Manager OR Supervisor
  • 24. Variations • J2EE, Java Enterprise Edition, JEE, JEE5, Java EE, J EE 6… • Account Rep, Account Manager, Account Executive, Associate…. • Helpdesk, Help Desk, Technical Support… • B.S.E.E., BSEE… • Vice President, VP, V.P., SVP, EVP…
  • 25.
  • 26. Company Variations • PwC – PwC -"Price Waterhouse Coopers" -Pricewaterhouse -PricewaterhouseCoopers = 34,925 – -PwC "Price Waterhouse Coopers" -Pricewaterhouse -PricewaterhouseCoopers = 6,112 – -PwC -"Price Waterhouse Coopers" Pricewaterhouse -PricewaterhouseCoopers = 2,113 – -PwC -"Price Waterhouse Coopers" -Pricewaterhouse PricewaterhouseCoopers = 60,496 • JPMC, JPMorgan, JPMorganChase, JP Morgan Chase • Glaxo, GlaxoSmithKline, Glaxo Smith Kline, GSK • Citi, Citibank, Citigroup
  • 30. Company Search (Amedisys OR "Emory University School of Medicine" OR "Aegis Therapies" OR "Jackson Healthcare" OR "Emory Johns Creek Hospital" OR "Lawrenceville Surgery Center" OR Vericom OR "Atlanta Medical Center" OR "Transcend Services" OR "DeKalb Medical" OR "Healthport LLC" OR "Shepherd Center" OR "Emory Healthcare" OR WellStar OR MedAssets OR RelayHealth OR Precyse OR "PSA Healthcare" OR "Gentiva Health Services" OR JSI OR "Apollo Health Street" OR "Regency Hospital Company" OR "Children's Healthcare of Atlanta" OR "Emory University Hospital" OR "Piedmont Healthcare" OR "UHS-Pruitt" OR MedQuist OR "Northeast Georgia Health System" OR "Medical College of Georgia" OR "Northside Hospital" OR MedQuest OR "Southern HealthCare Management" OR "Saint Joseph's Hospital" OR "TLC Vision" OR "Visiting Nurse Hospice Atlanta" OR "Encompass Group" OR "Memorial Healthcare System" OR "Healthcare Job Boards" OR HealthTronics OR Novation OR "maxIT Healthcare" OR "Triage Consulting Group" OR DrTango OR "The Coker Group" OR "Flo Healthcare" OR wordZXpressed OR StatCom OR "Jackson & Coker" OR "Argyle Solutions" OR GlobalCare OR Foundations OR MPV OR SEGO OR "Dearborn Advisors" OR "Coalition America" OR MDdatacor OR "Atlanta International" OR "Tyler & Company" OR BillPointe OR "Ascend Health Partners" OR SoloHealth OR "Locum Leaders" OR PracticeAdmin OR LifeGas OR "Southern Regional Medical Center" OR "Floyd Medical Center" OR Lifespan OR "Rockdale Medical" OR "Gwinnett Medical Center" OR "Tanner Health System" OR "Mariner Health Care" OR "Athens Regional Medical Center" OR "Ambulatory Services" OR "Grady Health System" OR "Centers for Disease Control" OR "Gwinnett Hospital System" OR "Piedmont Hospital" OR NSH OR "Northeast Georgia Medical Center" OR "InSight Health Corp" OR "AIM Healthcare" OR "Newnan Hospital" OR "Upson Regional Medical Center" OR "Coastal Administrative Services" OR "American Professional Institute" OR "Ridgeview Institute" OR "Tenet Healthcare" OR "South Fulton Medical Center" OR "Acadia Healthcare" OR "Newton Medical Center" OR Webmedx OR "Chamberlin Edmonds" OR "Global Healthcare Resource" OR "CareSouth Homecare Professionals" OR "Physician Oncology Services" OR "PK Wright Group" OR "Child Neurology" OR InHealth OR "In Compass Health" OR "DeKalb Community Service Board" OR "Peachtree Orthopaedic Clinic" OR "Eagle Hospital Physicians" OR "METRO Atlanta Ambulance Service" OR "Drive Medical" OR "Medical Business Service" OR "HomeChoice Partners" OR "Learning Services" OR "Georgia Hospital Association" OR "Annandale Village" OR "MED-TECH Resource" OR "SouthStar Health Group" OR "Pediatria Healthcare" OR ScanSTAT OR "Coding Strategies" OR "Atlanta Rehabilitation and Performance Center" OR "RMI Physician Services" OR "CSI Laboratories" OR "Quantum Radiology" OR "Integrated Care Management" OR "Douglas Services LLC" OR "RC Cancer Centers" OR Imedex OR Anodyne OR "Pershing Yoakley" OR "SmartFund Medical" OR "Business Computer Applications" OR "Precision Practice Management" OR Fibromyalgia OR "Alliance Surgery" OR HIMformatics OR "1st Medical" OR "Bako Pathology Services" OR "Center for Health Transformation" OR "My Kids Dentists" OR "Positive Impact" OR "eMedischedule" OR Extrakare OR "The Arbor Company" OR "Reddy Solutions" OR "Georgia Medical Transportation" OR "Oncology Solutions" OR "Strategic Hospital Resources" OR "Public Health Informatics" OR "Afrihealth Group" OR "Surgical Investors" OR "Healthcare Team" OR "Georgia Pain Care" OR "Sacred Journey Hospice" OR "Hyperbaric Physicians" OR "Salus Behavioral Health" OR simplifyMD OR "Health Companions" OR "Advance Plus Hospice" OR "Azalea Homecare" OR "Healthcare Services Team of Atlanta" OR "Dermatology Center" OR "Excel Healthcare" OR "Walton Community Services" OR "ExecuCare" OR "Anesthesia Healthcare" OR "JA Thomas" OR "Strategic Healthcare Partners" OR "ROI Healthcare" OR "Pinnacle Health" OR MedShare OR KLMK OR mPACTs OR ASOCIA OR "Safety Management Services" OR "Wound Care Advantage" OR "Options for Senior America" OR "Atlanta Health" OR "EverGreen Assets" OR "ProVision Hyperbaric" OR "The Freedman Group" OR "Cedar Creek Pediatrics" OR "Hybrid Health IT Consultants" OR "ER Waits" OR "DSE Associates" OR "Healthcare Case Management Solutions" OR "Diverse Management Resources" OR "Cancer Carepoint" OR "Assisted Living" OR "Building Bridges Therapy" OR "Transition Coaching" OR "Southern Vesta" OR ReDefiners OR "Essential Communication" OR "Georgia Counseling" OR "Dr Elizabeth Caughey" OR "Nagle and Associates" OR mdDigest OR eMED OR "Renaissance Care of the South" OR "Physician Career Pathways" OR "Syntaxx Communications" OR "Atlanta Childbirth" OR "Atlanta Spine Specialists" OR "Windward Surgery Center" OR "Medlin Treatment Center" OR CollinsRSS OR "Medical Placements" OR MedTrust OR Hospitalogic OR "The McCrory Group" OR "SAMTech Healthcare Services" OR "The Balanced Physician Program" OR "The Tatz Group" OR "EMS-FAST" OR "The Highmont Group" OR icdPIX OR "SSi-SEARCH" OR "Sage Solutions" OR "Clinical Trial Systems" OR "Anthony Park" OR "Georgia Hospice and Palliative Care" OR "Curtis Healthcare Solutions" OR "Henry Medical Center Foundation" OR "Pro Performance Therapy" OR "Tommy Boone" OR "Virtual Medical Practice" OR "Healthcare Consultants" OR "HC Healthcare Consulting")
  • 32. Responsibilities What people do, not just words they say. Verbs • Manage, administer, audit, configure, design, develop, architect, migrate, deploy, create, sell, analyze…
  • 33. Variations • Manage, managed, managing • Lead, led, supervise, supervised, mentored • Audit, auditing, audited • Administer, administration, administered, administering, administrator • Develop, developer, developing, developed, develops
  • 34. Semantic Search (configure OR configured OR configuring) juniper (router OR routers OR routing)
  • 35. Top Student (GPA OR "G.P.A." OR "Grade Point Average") ("cum laude" OR "3.5" OR "3.6" OR "3.7" OR "3.8" OR "3.9" OR "4.0" OR "3.50" OR "3.51" OR "3.52" OR "3.53" OR "3.54" OR "3.55" OR "3.56" OR "3.57" OR "3.58" OR "3.59" OR "3.60" OR "3.61" OR "3.62" OR "3.63" OR "3.64" OR "3.65" OR "3.66" OR "3.67" OR "3.68" OR "3.69" OR "3.70" OR "3.71" OR "3.72" OR "3.73" OR "3.74" OR "3.75" OR "3.76" OR "3.77" OR "3.78" OR "3.79" OR "3.80" OR "3.81" OR "3.82" OR "3.83" OR "3.84" OR "3.85" OR "3.86" OR "3.87" OR "3.88" OR "3.89" OR "3.90" OR "3.91" OR "3.92" OR "3.93" OR "3.94" OR "3.95" OR "3.96" OR "3.97" OR "3.98" OR "3.99")
  • 37. Diversity ("Alabama A&M University" OR "Alabama State University" OR "University of Arkansas at Pine Bluff" OR "Delaware State University" OR "University of the District of Columbia" OR "Florida A&M University" OR "Albany State University" OR "Fort Valley State University" OR "Savannah State University" OR "Kentucky State University" OR "Grambling State University" OR "Southern University and A&M College" OR "Southern University at New Orleans" OR "Bowie State University" OR "Coppin State University" OR "Morgan State University" OR "University of Maryland Eastern Shore" OR "Alcorn State University" OR "Jackson State University" OR "Mississippi Valley State University" OR "Harris-Stowe State College" OR "Lincoln University of Missouri" OR "Elizabeth City State University" OR "Fayetteville State University" OR "North Carolina A&T State University" OR "North Carolina Central University" OR "Winston-Salem State University" OR "Central State University" OR "Langston University" OR "Cheyney University of Pennsylvania" OR "Lincoln University" OR "South Carolina State University" OR "Tennessee State University" OR "Prairie View A&M University" OR "Texas Southern University" OR "University of the Virgin Islands" OR "Norfolk State University" OR "Virginia State University" OR "Bluefield State University" OR "West Virginia State University" OR "Concordia College" OR "Miles College" OR "Oakwood University" OR "Selma University" OR "Stillman College" OR "Talladega College" OR "Tuskegee University" OR "Arkansas Baptist College" OR "Philander Smith College" OR "Howard University" OR "Bethune-Cookman University" OR "Edward Waters College" OR "Florida Memorial University" OR "Clark Atlanta University" OR "Interdenominational Theological Center" OR "Morehouse College" OR "Morehouse School of Medicine" OR "Morris Brown College" OR "Paine College" OR "Spelman College" OR "Dillard University" OR "Xavier University of Louisiana" OR "Rust College" OR "Tougaloo College" OR "Barber-Scotia College" OR "Bennett College" OR "Johnson C. Smith University" OR "Livingstone College" OR "Shaw University" OR "St. Augustine’s College" OR "Wilberforce University" OR "Allen University" OR "Benedict College" OR "Claflin University" OR "Morris College" OR "Voorhees College" OR "Fisk University" OR "Knoxville College" OR "Lane College" OR "LeMoyne-Owen College" OR "Meharry Medical College" OR "Huston-Tillotson University" OR "Jarvis Christian College" OR "Paul Quinn College" OR "Southwestern Christian College" OR "Texas College" OR "Wiley College" OR "Hampton University" OR "Saint Paul’s College" OR "Virginia Union University" OR "Virginia University of Lynchburg" OR "Bishop State Community College" OR "Shelton State Community College" OR "Gadsden State Community College" OR "J.F. Drake State Technical College" OR "Lawson State Community College" OR "Trenholm State Technical College" OR "Southern University at Shreveport" OR "Coahoma Community College" OR "Hinds Community College" OR "Denmark Technical College" OR "St. Phillip’s College" OR "Shorter College" OR "Lewis College of Business" OR "Clinton Junior College")
  • 38. Diversity (MARY OR PATRICIA OR LINDA OR BARBARA OR ELIZABETH OR JENNIFER OR MARIA OR SUSAN OR MARGARET OR DOROTHY OR LISA OR NANCY OR KAREN OR BETTY OR HELEN OR SANDRA OR DONNA OR CAROL OR RUTH OR SHARON OR MICHELLE OR LAURA OR SARAH OR KIMBERLY OR DEBORAH OR JESSICA OR SHIRLEY OR CYNTHIA OR ANGELA OR MELISSA OR BRENDA OR AMY OR ANNA OR REBECCA OR VIRGINIA OR KATHLEEN OR PAMELA OR MARTHA OR DEBRA OR AMANDA OR STEPHANIE OR CAROLYN OR CHRISTINE OR MARIE OR JANET OR CATHERINE OR FRANCES OR ANN OR JOYCE OR DIANE OR ALICE OR JULIE OR HEATHER OR TERESA OR DORIS OR GLORIA OR EVELYN OR JEAN OR CHERYL OR MILDRED OR KATHERINE OR JOAN OR ASHLEY OR JUDITH OR ROSE OR JANICE OR KELLY OR NICOLE OR JUDY OR CHRISTINA OR KATHY OR THERESA OR BEVERLY OR DENISE OR TAMMY OR IRENE OR JANE OR LORI OR RACHEL OR MARILYN OR ANDREA OR KATHRYN OR LOUISE OR SARA OR ANNE OR JACQUELINE OR WANDA OR BONNIE OR JULIA OR RUBY OR LOIS OR TINA OR PHYLLIS OR NORMA OR PAULA OR DIANA OR ANNIE OR LILLIAN OR EMILY OR ROBIN OR PEGGY OR CRYSTAL OR GLADYS OR RITA OR DAWN OR CONNIE OR FLORENCE OR TRACY OR EDNA OR TIFFANY OR CARMEN OR ROSA OR CINDY OR GRACE OR WENDY OR VICTORIA OR EDITH OR KIM OR SHERRY OR SYLVIA OR JOSEPHINE OR THELMA OR SHANNON OR SHEILA OR ETHEL OR ELLEN OR ELAINE OR MARJORIE OR CARRIE OR CHARLOTTE OR MONICA OR ESTHER OR PAULINE OR EMMA OR JUANITA OR ANITA OR RHONDA OR HAZEL OR AMBER OR EVA OR DEBBIE OR APRIL OR LESLIE OR CLARA OR LUCILLE OR JAMIE OR JOANNE OR ELEANOR OR VALERIE OR DANIELLE OR MEGAN OR ALICIA OR SUZANNE OR MICHELE OR GAIL OR BERTHA OR DARLENE OR VERONICA OR JILL OR ERIN OR GERALDINE OR LAUREN OR CATHY OR JOANN OR LORRAINE OR LYNN OR SALLY OR REGINA OR ERICA OR BEATRICE OR DOLORES OR BERNICE OR AUDREY OR YVONNE OR ANNETTE OR JUNE OR SAMANTHA OR MARION OR DANA OR STACY OR ANA OR RENEE OR IDA OR VIVIAN OR ROBERTA OR HOLLY OR BRITTANY OR MELANIE OR LORETTA OR YOLANDA OR JEANETTE OR LAURIE OR KATIE OR KRISTEN OR VANESSA OR ALMA OR SUE OR ELSIE OR BETH OR JEANNE OR VICKI OR CARLA OR TARA OR ROSEMARY OR EILEEN OR TERRI OR GERTRUDE OR LUCY OR TONYA OR ELLA OR STACEY OR WILMA OR GINA OR KRISTIN OR JESSIE OR NATALIE OR AGNES OR VERA OR WILLIE OR CHARLENE OR BESSIE OR DELORES OR MELINDA OR PEARL OR ARLENE OR MAUREEN OR COLLEEN OR ALLISON OR TAMARA OR JOY OR GEORGIA OR CONSTANCE OR LILLIE OR CLAUDIA OR JACKIE OR MARCIA OR TANYA OR NELLIE OR MINNIE OR MARLENE OR HEIDI OR GLENDA OR LYDIA OR VIOLA OR COURTNEY OR MARIAN OR STELLA OR CAROLINE OR DORA OR JO OR VICKIE OR MATTIE OR TERRY OR MAXINE OR IRMA OR MABEL OR MARSHA OR MYRTLE OR LENA OR CHRISTY OR DEANNA OR PATSY OR HILDA OR GWENDOLYN OR JENNIE OR NORA OR MARGIE OR NINA OR CASSANDRA OR LEAH OR PENNY OR KAY OR PRISCILLA OR NAOMI OR CAROLE OR BRANDY OR OLGA OR BILLIE OR DIANNE OR TRACEY OR LEONA OR JENNY OR FELICIA OR SONIA OR MIRIAM OR VELMA OR BECKY OR BOBBIE OR VIOLET OR KRISTINA OR TONI OR MISTY OR MAE OR SHELLY OR DAISY OR RAMONA OR SHERRI OR ERIKA OR KATRINA OR CLAIRE OR LINDSEY OR LINDSAY OR GENEVA OR GUADALUPE OR BELINDA OR MARGARITA OR SHERYL OR CORA OR FAYE OR ADA OR NATASHA OR SABRINA OR ISABEL)
  • 41. Position Business Analyst This mission critical role will involve you working with the inventory team to provide data analysis, reporting and technical expertise to meet business objectives. Additionally, you will work directly with the inventory control group to provide the technical needs as driven by the business. You will be required to provide business analysis support to the eCommerce and retail groups. Required: A minimum of 3 years of experience as a Business Analyst Strong data analysis skills Crystal Reports experience preferred Experience with enterprise systems preferred
  • 42. Basic Search Current title: analyst (business OR system OR systems OR data) Keywords: data OR sql Location: 25 miles from 10001
  • 43.
  • 44. Search #1 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) crystal inventory retail
  • 46. Search #2 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) crystal inventory -retail
  • 48. Search #3 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) crystal -inventory retail
  • 50. Search #4 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) crystal -inventory -retail
  • 52. Search #5 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) - crystal inventory retail
  • 54. Search #6 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) - crystal inventory -retail
  • 56. Search #7 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) - crystal -inventory -retail
  • 58. Search #8 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") -(ERP OR SAP OR PeopleSoft OR enterprise) - (crystal OR inventory OR retail)
  • 60. Search #9 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) -(ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) (crystal OR inventory OR retail)
  • 62. Search #10 Current title analyst (business OR system OR systems OR data) Keywords sql (data OR database OR databases OR Oracle) -(ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C OR ebusiness OR "e- business" OR "e business") (ERP OR SAP OR PeopleSoft OR enterprise) - (crystal OR inventory OR retail)
  • 64. Implicit & Predictive How do you find people with skills and experience they do not explicitly mention?
  • 65.
  • 66.
  • 67.
  • 68.
  • 70. How Would You Find This Person?
  • 71. Ghost Hunting EMC -(SAN OR Storage OR Symmetrix OR SRDF OR Clariion OR Celerra OR ECC OR Centerra OR Brocade)
  • 73. "Beyond the Veil" How do you find people past the 1,000 result limit?
  • 76. Your 1st Degree Connection’s Connections
  • 77.
  • 78. Where do you rank?
  • 79. Thank You! Any Questions? glen.cathey@randstadsourceright.com www.booleanblackbelt.com

Editor's Notes

  1. 144M LinkedIn profiles total56M U.S. profiles
  2. 144M LinkedIn profiles total56M U.S. profiles
  3. 144M LinkedIn profiles total56M U.S. profiles
  4. Meme image from quickmeme.com
  5. How does LinkedIn search work? Content Rich
  6. Content Rich
  7. Content Poor3841 people mention EMC and have a current title of "Architect"
  8. What does your competitive advantage look like?Photo credithttp://www.flickr.com/photos/cbarron/5097679171/sizes/l/in/photostream/
  9. Photo Credithttp://www.flickr.com/photos/21524179@N08/6185951221/sizes/o/in/photostream/
  10. Same searches = same results (by keyword relevance)Also, same results are buriedSame results are excluded
  11. Same searches = same results (by keyword relevance)Also, same results are buriedSame results are excluded
  12. Do you think of every possible variation?
  13. Java J2EE, Java NOT J2EE, J2EE NOT Java, NOT J2EE (“enterprise edition” OR “J EE” OR JEE5 OR JEE6)
  14. 70% telecom, 30% other
  15. 2000 characters
  16. 2000 characters
  17. Photo credit From Jens Dahlin
  18. Finding PM’s with PMP certification who do not mention it, but belong to an appropriate group.
  19. No development language, use a group – targeting Ruby
  20. Finding Red Hat Linux professionals via Group search
  21. 3841 people mention EMC and have a current title of "Architect"
  22. 3841 people mention EMC and have a current title of "Architect"
  23. "Beyond the veil" of 1000?