This has been a great year for our clients. Look at these positive results based on solid creative and delivery to market.

1. CASE STUDIES5
iris
EMPOWER ORGANIZATIONS AND CONNECT THEM WITH THOSE THAT MATTER
HELP BRANDS TELL THE STORY OF THEIR GOOD WORK
GUIDE THEM THROUGH THE CUSTOMER JOURNEY

2. ONLINE ECOSYSTEM (persuasion architecture)
WEBSITE
PAID
EARNED
OWNED

3. customer targeting

4. 3 year NIH funded trial to build a brand that creates awareness
around psychosis and the benefits of early treatment.
Compare outcomes with Harvard control group
OUTLINE
GOALS Education on symptoms and treatment of Psychosis
Reduce Duration of Untreated Psychosis (DUP)
Target youth 18 -25 in ten towns (400,000)

5. OUTREACHCASE STUDY

6. FACE BOOK TARGETING
QUIZ
STUDENTS
WEBSITE
CASE STUDY
Reach 52,580
Clicks 3,179
CPC 34c
Reach 13,887
Clicks 517
CPC 26c
Reach 18,808
Clicks 191
CPC $1.45

7. TWITTER TARGETINGCASE STUDY
Impressions 335,000
Engagements 4,920
CPC $1.38c

8. YOUTUBE TARGETINGCASE STUDY
Views 39,000
CPV $0.02c

9. Social media
impressions
SCOREBOARDCLIENT
Website visits
Completed quiz
2,980,000
13,962
582
Clients Enrolled 37
Clients Eligible 137
65%
INCREASE
ON 2014

10. OUTLINE Rebrand existing organization with youth facing image
and content to promote health lifestyles
GOAL Create and build online assets that would be youth centric
Partner with business leaders to co-sponsor awareness campaigns
Create online content that resonates with target market
Spotlight the benefits of health focused activities

11. Billboards
E-mail Campaigns
TOTAL
MEDIA
2012 2013
600,000
457
1,740,000
11,439
Social Media Impressions
Includes Facebook, Twitter, Linked in
156,000 486,000
2014
251,000
15,100
591,000
2009-2014
64%DECREASE IN
ALCOHOL USE
29%DECREASE IN
MaRIJUANA USE407,457 1,097,439 2,346,100
Case study - special events

12. Billboards
E-mail Campaigns
TOTAL
MEDIA
2012 2013
600,000
457
1,740,000
11,439
Social Media Impressions
Includes Facebook, Twitter, Linked in
156,000 486,000
2014
251,000
15,100
591,000
2009-2014
64%DECREASE IN
ALCOHOL USE
29%DECREASE IN
MaRIJUANA USE407,457 1,097,439 2,346,100
Case study - BILLBOARDS

13. Billboards
E-mail Campaigns
TOTAL
MEDIA 2012 2013
600,000
457
1,740,000
11,439
Social Media Impressions
Includes Facebook, Twitter, Linked in
156,000 486,000
2014
251,000
15,100
591,000
2009-2014
64%DECREASE IN
ALCOHOL USE
29%DECREASE IN
MaRIJUANA USE407,457 1,097,439 2,346,100
CLIENT SCOREBAORD

14. OUTLINE
Rebrand existing organization and update all online
assets to support refugees and immigration causes
GOAL Create and build online assets that would educate general public on
the social and economic benefits of refugee immigration
Spotlight the fundraising aspect of the website and many other ways
community can get involved to support the refugee community
irisINTERGRATED IMMIGRATION
& REFUGEE SERVICES

15. CASE STUDY - SPECIAL EVENT iris

16. CASE STUDY - Facebook targeting iris
44%INCREASE IN NUMBER
OF RUNNERS
55%INCREASE IN DOLLARS
RAISED

17. CASE STUDY - Facebook targeting iris
64%INCREASE IN NUMBER
OF DONORS
65%INCREASE IN DOLLARS
RAISED

18. OUTLINE Rebrand and update all customer communication and
online assets
GOAL Create a sense of community around a variety of outdoor equipment
brands in semi-rural Connecticut region
Increase sales revenue and margin
Spotlight the value of customer support areas of service and parts
Show commitment to community participation and development

19. 19%REVENUE
INCREASE
2014-2015
CASE STUDY - Facebook targeting
GOAL = PAGE LIKES
BUDGET = $50
CLICKS = 42
CPC = $1.19
GOAL = SITE CLICKS
BUDGET = $100
CLICKS = 126
CPC = $0.79
GOAL = STORE VISITS
BUDGET = $150
ENTRIES = 135
CPC = $1.11

20. 19%REVENUE
INCREASE
2014-2015
CASE STUDY - Video targeting
GOAL = VIDEO VIEWS
BUDGET = $60
VIEWS = 5434
CPV = $0.01

21. 19%REVENUE
INCREASE
2014-2015
CASE STUDY - special events
EVENT = ST Patricks Day Parade
GOAL = BRAND AWARENESS
BUDGET = $1000
VIEWS = 300,000 +
CPV = $0.033

22. 19%REVENUE
INCREASE
2014-2015
E-mail Campaigns
YouTube Views
Website Visits
TOTAL
MEDIA 2012 2013
1,500
279
2,507
214,673
20,657
6,550
8,006
697,122
Social Media Impressions
Google AdWords
4,673
205,714
171,000
484,000
Includes Facebook, Twitter, Linked in
Facebook Ads 0 6,909
2014
24,600
94,000
11,000
1,258,600
565,000
537,000
27,000
Client SCOREBAORD
2015
27,900
368,000
112,000
16,156
768,000
868,000
2,160,056

23. OUTLINE
Rebrand and update all customer communication and
online assets
GOAL Create a sense of community around a variety of construction
equipment brands in southern Connecticut
Increase sales revenue and margin
Spotlight the value of customer support areas of service and parts
Show commitment to community participation and development

24. Facebook ads
ATTACHMENTS
GOAL = LANDING PAGE
BUDGET = $5-DAY
CLICKS = 2155
CPC = $0.39
CASE STUDY - Facebook targeting
Facebook ads
NEW SSV65:
GOAL = LANDING PAGE
BUDGET = $3-DAY
CLICKS = 27
CPC = $0.25

25. Facebook ads
RENT 2 OWN
GOAL = LANDING PAGE
BUDGET = $5-DAY
CLICKS = 4453
CPC = $0.34
Facebook ads
POSITIONS VACANT
GOAL = LANDING PAGE
BUDGET = $3-DAY
CLICKS = 34
CPC = $0.24
CASE STUDY - Facebook targeting

26. Postcards
E-mail Campaigns
Website Visits
TOTAL
MEDIA 2012 2013
13,100
3,489
N/A
16,878
15,200
8,953
10,617
93,698
Social Media Impressions
Google AdWords
N/A
0
36,900
0
Includes Facebook, Twitter, Linked in
YouTube Views 279 5,150
2014
12,300
12,100
22,800
427,200
121,000
122,000
137,000 31%REVENUE
INCREASE
2015
7,500
24,000
55,923
1,183,423
574,000
312,000
210,000
Client SCOREBAORD
2014-2015

27. approach
unify A good logo does some heavy lifting for a brand, and symbols
are the fastest form of communication known
simplify
amplify
Simplicity is about subtracting the obvious and adding the
meaningful.
When its clear that these massages will move people to
action, deliver it to market on every screen.

28. Services
Design
Identity systems - Brochures - Direct mail - Billboards
Content creation - Copy writing - Environmental
Media
online
offline
Graphics - Photography - Video production - Animation
Social Media - Community engagement - Email marketing -
B2B & B2C marketing - SEO - SEM
Special events - Direct mail - Transit marketing - Billboards
Public relations - Campaign design & production

29. methodology
LISTEN
Listen to what content the client & audience wants.
Use insights to detect preferences on content, format and consumption
habits across every screen
CREATE
Valuable content by communication experts
Use skilled, multimedia professionals to produce your persuasion
architecture
CONNECT
Your content to your audience, where ever that are
Tap into our expertise with strategies to match your content to the right
person at the right place at the right time
optimize
Your content performance
Our analytics team constantly monitors content engagement metrics and
measure performance agains KPI’s and goal conversions

30. Brands We Have Built

31. Red Rock Team
Giulia
Gouge
George
Vasilopoulos
Mason
Rabinowitz
Brian
Monahan
Matt
DeColla
Glen
McDermott
redrockbranding.com
203 295 4882