This introduction to social media for business was given at the open house of Miami University's Armstrong Institute for Interactive Media Studies. Presented by Glenn Platt and Peg Faimon, AIMS Co-Directors. The presentation was a "teaser" for a two-day workshop on social media marketing and online community engagement.
Social Media Marketing& Online Community EngagementPeg Faimon | Professor, Graphic Design Glenn Platt | Professor, MarketingCo-Directors | Armstrong Institute for Interactive Media Studies
Agenda• What is social media?• How is it different from traditional?• Why should you care?• Is it professional?• What’s the best strategy?• What are good case studies? • Facebook • Twitter • LinkedIn • Pinterest • Blogs Social Media Marketing & Online Community Engagement
Old Professional New Professional I am closed to the world. I am open and accessible. I can’t make mistakes in I am human and will make public. mistakes – then apologize. I don’t reveal my personal My interests and passions interests to the world. make me interesting. I am expected to have the I am searching for answers answers to questions. with my network. Power is taken and held. Power is shared and grown.Allison Fine, Harvard Business Review, May 9, 2012 Is it professional?
Questions to ask about your Facebook presence:• What do your customers (fans) want to know about?• What do they want to talk about?• What do they care about?• What do they have in common?• How do you make their lives better?• What would your customers want to share with others?• What do you want to know about/from your customers?• What can you offer to your customers to let them know " they are special? • Is there a timeline/chronology angle to your story?Facebook
From Fans, friends, and followers by ExactTargetFacebook
Social media truisms:• Having a Facebook page is not a social media strategy.• Number of fans is not the metric you should care about.• Consider timing, frequency and language.• Connect all social media platforms.• Think SoLoMo. (social, local, mobile)Facebook