SlideShare a Scribd company logo
1 of 30
Microformats
and SEO
Glenn Jones
Fresh Egg – Worthing
28 Oct 2011
Microformats
    <p class="vcard">
    <a class="fn url"
      href="http://glennjones.net/">
      Glenn Jones</a>
    </p>



A method of marking up data with the pre-existing attributes of HTML. Uses
            fixed schemes developed by an online community
RDFa
 <p xmlns:v="http://rdf.data-
   vocabulary.org/#"
   typeof="v:Person">
 <a href="http://glennjones.net/"
   rel="v:url"
   property="v:name">Glenn
   Jones</a>
   </p>
A method of marking up data with custom attributes and namespaces.
Microdata (HTML5)
<p itemscope
  itemtype="http://data-
  vocabulary.org/Person">
<a href="http://glennjones.net/"
  itemprop="url name">Glenn
  Jones</a>
  </p>

  A method of marking up data with the HTML5 attributes.
Microformats
      vs
Microdata/RDFa
http://www.google.com/landing/recip
               es/
Let’s mark-up a Yorkshire Pudding recipe page
http://codebits.glennjones.net/semantic/hrecipe.html
hRecipe - http://microformats.org/wiki/hrecipe
Recipe
http://www.google.com/support/webmasters/bin
       /answer.py?hl=en&answer=173379
Add the top level class around the
   HTML containing your data

  <section class="hrecipe">

  …

  </section>
Add class names to the elements
       within your HTML

 <section class="hrecipe">
 <h1 class="fn">Yorkshire
   Puddings</h1>
 …

 </section>
One property can
      live inside another

<p class="summary">Makes
<span class="yield">6 good size
  Yorkshire pudding</span>, the way
  my mum taught me
</p>
A property can have child properties

<li class="ingredient">
  <span class="amount">75g</span>
  <span class="name">plain flour</span>
</li>
A property can take data
from the text of an element or
      another attribute

<img class="photo"
     src="yorkshire-puddings.jpg" />
ISO DateTime

   <date>T<time>Z<timezone>
    2011-10-27T20:41Z-1:00

<p class="published">Published on
  <span class="value-title"
   title="2011-10-27">27 Oct 2011
</span></p>
ISO Duration

        P<date>T<time>
PT0H10M is a duration of 10 minutes

<li class="prepTime">Preparation
   <span class="value-title"
   title="PT0H10M">10mins</span
   </li>
http://www.google.com/webmasters/tools/richsnippets
Compound microformats

hRecipe


  Review              Author
  hreview-aggregate   hCard
hReview-aggregate
<p class="review hreview-aggregate">
  <span class="rating">
     <span class="average">4.0</span>
       stars based on
     <span class="count">35</span>reviews
  </span>
</p>
Using a star image
<span class="average ">
<img
  class="value-title"
  title="4.5"
  src="images/4-5stars.png" />
  </span>
Author hCard
<p class="hcard author published">
  Published on
  <span class="value-title" title="2011-10-
  27">27 Oct 2011</span> by
  <a class="fn url"
  href="http://glennjones.net">Glenn Jones
  </a>
</p>
http://www.google.com/support/webmasters/bin/answer.
                 py?answer=1229920
rel=me and rel=author


<a rel="me"
  href="http://glennjones.net">Glenn Jones
  </a>
Interlinking sites


     Recipe site
         rel=author         rel=me

                  Author             Google
Recipe            Profile            Profile
Thank you
and questions?
Creative Commons Attribution-Non-Commercial 2.0
           UK: England & Wales Licence.

          Copyright Glenn Jones 2011
             www.glennjones.net
Thanks to the following for their photos

http://www.flickr.com/photos/dithie/4106528495/

More Related Content

Similar to Microformats and SEO

Microformats and SEO
Microformats and SEOMicroformats and SEO
Microformats and SEOGlenn Jones
 
Semantic web support for POSH
Semantic web support for POSHSemantic web support for POSH
Semantic web support for POSHDinu Suman
 
Advanced Schema Markup Techniques As Told by Super Saiyans
Advanced Schema Markup Techniques As Told by Super SaiyansAdvanced Schema Markup Techniques As Told by Super Saiyans
Advanced Schema Markup Techniques As Told by Super SaiyansJoe Kelly
 
Doctype html
Doctype htmlDoctype html
Doctype htmlEddy_TKJ
 
Building Viral Social Experiences
Building Viral Social ExperiencesBuilding Viral Social Experiences
Building Viral Social ExperiencesJonathan LeBlanc
 
Microdata semantic-extend
Microdata semantic-extendMicrodata semantic-extend
Microdata semantic-extendSeek Tan
 
Copy of-a-walk-around-westfall-plaza
Copy of-a-walk-around-westfall-plazaCopy of-a-walk-around-westfall-plaza
Copy of-a-walk-around-westfall-plazahelgawerth
 
Moz SEO Web cheat sheet 2016
Moz SEO Web cheat sheet 2016Moz SEO Web cheat sheet 2016
Moz SEO Web cheat sheet 2016Nirav Patel
 
The Web Developer's SEO Cheat Sheet
The Web Developer's SEO Cheat Sheet The Web Developer's SEO Cheat Sheet
The Web Developer's SEO Cheat Sheet Shubham Kumar Singh
 
Seo cheat sheet
Seo cheat sheetSeo cheat sheet
Seo cheat sheetRohan Jha
 
Facebook Open Graph implementation in the Harvard Gazette
Facebook Open Graph implementation in the Harvard GazetteFacebook Open Graph implementation in the Harvard Gazette
Facebook Open Graph implementation in the Harvard GazetteHarvard Web Working Group
 
Structured data
Structured dataStructured data
Structured dataSon Dang
 
WordPress и социальные сети
WordPress и социальные сетиWordPress и социальные сети
WordPress и социальные сетиWordCamp Kyiv
 

Similar to Microformats and SEO (20)

Microformats and SEO
Microformats and SEOMicroformats and SEO
Microformats and SEO
 
Semantic web support for POSH
Semantic web support for POSHSemantic web support for POSH
Semantic web support for POSH
 
Seo Cheat Sheet
Seo Cheat SheetSeo Cheat Sheet
Seo Cheat Sheet
 
Seo cheat-sheet
Seo cheat-sheetSeo cheat-sheet
Seo cheat-sheet
 
Microformats
MicroformatsMicroformats
Microformats
 
Advanced Schema Markup Techniques As Told by Super Saiyans
Advanced Schema Markup Techniques As Told by Super SaiyansAdvanced Schema Markup Techniques As Told by Super Saiyans
Advanced Schema Markup Techniques As Told by Super Saiyans
 
Doctype html
Doctype htmlDoctype html
Doctype html
 
Building Viral Social Experiences
Building Viral Social ExperiencesBuilding Viral Social Experiences
Building Viral Social Experiences
 
Microdata semantic-extend
Microdata semantic-extendMicrodata semantic-extend
Microdata semantic-extend
 
Copy of-a-walk-around-westfall-plaza
Copy of-a-walk-around-westfall-plazaCopy of-a-walk-around-westfall-plaza
Copy of-a-walk-around-westfall-plaza
 
Moz SEO Web cheat sheet 2016
Moz SEO Web cheat sheet 2016Moz SEO Web cheat sheet 2016
Moz SEO Web cheat sheet 2016
 
Seo cheat-sheet
Seo cheat-sheetSeo cheat-sheet
Seo cheat-sheet
 
The Web Developer's SEO Cheat Sheet
The Web Developer's SEO Cheat Sheet The Web Developer's SEO Cheat Sheet
The Web Developer's SEO Cheat Sheet
 
Seo cheat sheet
Seo cheat sheetSeo cheat sheet
Seo cheat sheet
 
Seo cheat sheet
Seo cheat sheetSeo cheat sheet
Seo cheat sheet
 
Seo cheat-sheet
Seo cheat-sheetSeo cheat-sheet
Seo cheat-sheet
 
Seo onpage for Developer
Seo onpage for DeveloperSeo onpage for Developer
Seo onpage for Developer
 
Facebook Open Graph implementation in the Harvard Gazette
Facebook Open Graph implementation in the Harvard GazetteFacebook Open Graph implementation in the Harvard Gazette
Facebook Open Graph implementation in the Harvard Gazette
 
Structured data
Structured dataStructured data
Structured data
 
WordPress и социальные сети
WordPress и социальные сетиWordPress и социальные сети
WordPress и социальные сети
 

More from Glenn Jones

Web Intents/Actions - UX Challenges
Web Intents/Actions - UX ChallengesWeb Intents/Actions - UX Challenges
Web Intents/Actions - UX ChallengesGlenn Jones
 
Choosing the Right Words - Web Intents/Actions
Choosing the Right Words - Web Intents/ActionsChoosing the Right Words - Web Intents/Actions
Choosing the Right Words - Web Intents/ActionsGlenn Jones
 
The page and the desktop
The page and the desktopThe page and the desktop
The page and the desktopGlenn Jones
 
What a UX Designer needs to know about Solr
What a UX Designer  needs to know about SolrWhat a UX Designer  needs to know about Solr
What a UX Designer needs to know about SolrGlenn Jones
 
Re-using data people have left around the web
Re-using data people have left around the webRe-using data people have left around the web
Re-using data people have left around the webGlenn Jones
 
Re-using social media data
Re-using social media dataRe-using social media data
Re-using social media dataGlenn Jones
 
Experiments in Data Portability 2
Experiments in Data Portability 2Experiments in Data Portability 2
Experiments in Data Portability 2Glenn Jones
 
How to connect social media with open standards
How to connect social media with open standardsHow to connect social media with open standards
How to connect social media with open standardsGlenn Jones
 
How I built the demo's
How I built the demo'sHow I built the demo's
How I built the demo'sGlenn Jones
 
Experiments in Data Portability
Experiments in Data PortabilityExperiments in Data Portability
Experiments in Data PortabilityGlenn Jones
 
Can your website be your API and real life
Can your website be your API and real lifeCan your website be your API and real life
Can your website be your API and real lifeGlenn Jones
 

More from Glenn Jones (12)

Web Intents/Actions - UX Challenges
Web Intents/Actions - UX ChallengesWeb Intents/Actions - UX Challenges
Web Intents/Actions - UX Challenges
 
Beyond the page
Beyond the pageBeyond the page
Beyond the page
 
Choosing the Right Words - Web Intents/Actions
Choosing the Right Words - Web Intents/ActionsChoosing the Right Words - Web Intents/Actions
Choosing the Right Words - Web Intents/Actions
 
The page and the desktop
The page and the desktopThe page and the desktop
The page and the desktop
 
What a UX Designer needs to know about Solr
What a UX Designer  needs to know about SolrWhat a UX Designer  needs to know about Solr
What a UX Designer needs to know about Solr
 
Re-using data people have left around the web
Re-using data people have left around the webRe-using data people have left around the web
Re-using data people have left around the web
 
Re-using social media data
Re-using social media dataRe-using social media data
Re-using social media data
 
Experiments in Data Portability 2
Experiments in Data Portability 2Experiments in Data Portability 2
Experiments in Data Portability 2
 
How to connect social media with open standards
How to connect social media with open standardsHow to connect social media with open standards
How to connect social media with open standards
 
How I built the demo's
How I built the demo'sHow I built the demo's
How I built the demo's
 
Experiments in Data Portability
Experiments in Data PortabilityExperiments in Data Portability
Experiments in Data Portability
 
Can your website be your API and real life
Can your website be your API and real lifeCan your website be your API and real life
Can your website be your API and real life
 

Recently uploaded

Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 

Recently uploaded (20)

Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 

Microformats and SEO