This is the slidedeck that goes with my talk at the European Broadcasting Union Vision 2020 conference in Brussels, see http://futuristgerd.com/2013/05/03/me... for more details. Topics include: examples of companies innovating in times of dramatic disruption, how to better than free, paywill not paywall, and much more.

1. Disruption and Transformation: Learnings
and Inspirations for Public Broadcasters

2. When Disruption is ubiquitous,
Transformation becomes everyone’s job

3. Most disruptive innovation comes from the outside

4. Disruption Transformation- Books & Piracy -

5. Learning: be better than just ‘free’
“Proactively delighting customers
earns trust, which earns more business from those
customers, even in new business arenas”
Jeff Bezos

6. Disruption Transformation- Social Media & TV -

7. Learning: Follow
the convergence

8. Disruption Transformation- Telecom 2.0 -

9. Learning: leave silos behind

10. Disruption Transformation- Cable versus OTT -

11. Learning: taking leaps is a requirement

12. Disruption Transformation- News & Advertising -

13. Learning: even the biggest empires eventually time out

14. 14
Disruption Transformation- Doctors & Medical -

15. Learning: reduce control, rely on trust, add value
source http://www.last.fm/group/Music+is+my+boyfriend./forum/35663/_/491360/125

16. Because the Future is not a zero-sum game

17. The anti-example: the music industry
What they did... and still do What they could have done / do now

18. Trust. Social Capital. Reputation. Likeonomics -
A Broadcaster’s Future License to Operate

19. Disruption Transformation- Free vs Paid -

20. Learning: embrace what consumers actually want

21. The App Economy offers some good learnings

22. 22
Yes, it is possible for broadcasters to transform, as well

23. Thanks for your time and attention!
Please visit FuturistGerd.com or GerdCloud.com to download this PDF (and many others)