This document is from Gerd Leonhard's website www.mediafuturist.com and discusses the future of social media. It addresses how mobility and the social web represent the biggest change since electricity. It also discusses how broadband culture will explode and how social media allows unprecedented people-to-people opportunities by connecting people and providing a platform for new ideas. It suggests focusing on disruptive ideas and the 4.5 billion people coming online to find big opportunities.
7. Media... www.mediafuturist.com
Broadband
Narrowband
Linear Interactive
B
O
Monologs Conversations
T
H
Ads = Content
Advertising
will
Professional Creators User & ‘Usator’ Content
C
O
Pay with cash Pay with attention
-
E
Push Marketing Pull & Attract by Merit
X
I
S
Own & restrict Share
T
Saturday, June 21, 2008
8. www.mediafuturist.com
The Social Web:
Not about technology
Not about ‘selling’ (at least as the primary purpose)
Connects People (and Machines, too)
Provides unprecedented People-to-People opportunities
A huge opportunity for realizing new ideas
Saturday, June 21, 2008
11. So how do YOU get attention? www.mediafuturist.com
Saturday, June 21, 2008
12. People pay attention when you:
www.mediafuturist.com
Are who you are, honestly
Write well, craft your messages: create
good content
Hone your style
Show people what you stand for
Connect to relevant people
Don’t obsess with counting clicks and
users
Note: before blogging makes $$ it is a
labor of love, for a long time
Saturday, June 21, 2008
13. www.mediafuturist.com
Music blogs are... Radio Stations
+ the next Record Labels?
Saturday, June 21, 2008
14. A river of connections?
www.mediafuturist.com
Saturday, June 21, 2008
15. It all depends on what you like www.mediafuturist.com
...few things will fit everyone!
Saturday, June 21, 2008
21. A big difference
www.mediafuturist.com
OLD: People who send you stuff vs
NEW: People who you follow
Saturday, June 21, 2008
22. www.mediafuturist.com
It’s a Pull + FeedMe world
• Why should I pay attention to you?
• Are you worth my time?
• Is it worth it to download your stuff?
• Is there enough reason to receive your feed?
• Will you be careful with my attention?
• Can I trust you?
Saturday, June 21, 2008
23. www.mediafuturist.com
The biggest Paradigm Shift & Struggle:
From Control to Open
Saturday, June 21, 2008
24. Music: Goodbye ‘Copy’ www.mediafuturist.com
Adios to the Western Definition of Copyright as Sole Value of Music
Saturday, June 21, 2008
26. www.mediafuturist.com
Disconnecting people because they
download content & music is wrong.
Criminalizing 90% of the population
because of a lack of a new model to serve
them is wrong.
Exploiting market weaknesses to withhold
music or other content is wrong.
Ruthlessly capitalizing on market position
and is wrong.
Using copyright as an excuse to extort the
users and the organizations that serve
them is wrong
Saturday, June 21, 2008
27. Walls are crumbling everywhere
www.mediafuturist.com
Saturday, June 21, 2008
28. www.mediafuturist.com
We must be allowed to
play with information
and media, and to Co-
Create and Share
Culture.
Saturday, June 21, 2008
29. www.mediafuturist.com
The Culture of “Sharing” and Participation
Saturday, June 21, 2008
31. www.mediafuturist.com
People...Artists....Brands that
influence Culture get Attention
Saturday, June 21, 2008
32. Look for the
www.mediafuturist.com
Web-Native
Business Idea
Saturday, June 21, 2008
33. Case in Point
www.mediafuturist.com
Saturday, June 21, 2008
34. www.mediafuturist.com
DISRUPTION
Disruption is good.
Disruption is inevitable.
Disruption is where we must to put our money.
Disruption in Media: the Creators and the
Users are taking back Control.
What do Amazon Google Nokia Sirius/XM Wordpress Linux
Skype Wikipedia Craigslist Apple Facebook Last.fm Tivo Netflix
Easyjet .... have in common?
Saturday, June 21, 2008
42. www.mediafuturist.com
We will find solutions
The potential evils of an Open Network - of ‘Too
Much Freedom’ - will always pale beside those of
a Closed, Controlled and Authoritarian Network
Saturday, June 21, 2008
43. www.mediafuturist.com
Thanks for listening!
Gerd Leonhard
gerd@mediafuturist.com
www.mediafuturist.com
Download this pdf later today at www.mediafuturist.com
Saturday, June 21, 2008