An edited version of my presentation at BPost in Brussels, June 26, 2012, on the future of business, publishing, ecommerce, marketing, social media... and print:) Enjoy and spread the word

1. Gerd Leonhard
Futurist, Author, CEO
TheFuturesAgency
The Future of Business and Communications
in a Networked Society :
Social, Local, Mobile ...
Print and Paper?

2. The future is already here!
There
are no
Recipes

3. The future is already here!
Media use is a reflection of Culture
Paying for Content is a reflection of Culture

4. Dramatic Shifts in Control

5. Interaction before transaction
The future is already here!

6. The future is already here!

7. The future is already here!
Mind-boggling pace of technology -
but really useful ideas must change our habits

8. Entering the era of leaps

9. The future is already here!
Social Local Mobile Cloud Video
“SoLoMo”

10. The future is already here!
SoLoMo
We are ‘the show’ Image licensed from sevensheaven.nl

11. The future is already here!
Not just ‘social media’ - but a
Social OS!

12. Social
OS

13. The future is already here!
Every screen is becoming some
kind of connected TV, Radio or Reader

14. The future is already here!
Imagine this in the hands of 5 Billion people

15. The future is already here!
People of the Book☯ People of the Screen

16. The future is already here!
Increasing Unbundling of Media

17. The future is already here!
Increased Fragmentation:
User behavior and preferences, UIs
and devices, payment-readiness...

18. Fragmentation Opportunities:
Personalization. Customization. Aggregation.
Curation. Filtering. Sense-Making
Image via Flickr/virtuallysupine

19. Abundance is inevitable
- therefore Curation, Context &
Interface becomes crucial

20. But our future is not an either/or world ...it’s an
‘AND’- World
Speed ⚇ Slowness
Social ⚇ In Solitude
Print / Physical ⚇ Digital
Planned ⚇ Serendipitous
Filtered ⚇ Accidental
Peers ⚇ Experts
Free ⚇ Paid

21. The future is already here!
Convergence will pose serious Challenges
- and offer massive Opportunities
Search « » Social
Television « » Internet
Computer « » Mobile
Online « » Offline
Social Media « » ‘Old Media’
Print « » Digital
User « » Producer

22. The future is already here!
Digital
Paper & Mobile
Print Social
Cloud

23. The future is already here!
Imagine the possibilities:
Connecting the crowd and the cloud

24. The future is already here!
Disruptive Innovation Example:
Print ⇠➲ Digital & Augmented
Layar via Youtube

25. The future is already here!
Opportunity: combining new and old

26. The future is already here!
When the pivot point is reached
change is often much faster than anticipated

27. The future is already here!
Expect the total Re-Invention of Advertising

28. The future is already here!
Disrupt...or Be Disrupted

29. The future is already here!
The rise of disruptive technologies

30. The future is already here!
Content
Media Telecom Technology Devices
/ CE
Publishing

31. The future is already here!

32. The future is already here!
Hyper-Collaboration
- not Hyper-Competition

33. The future is already here!
Make bold - but not stupid - moves
Was: paid
Now: FREE

34. The future is already here!
The power of assumptions and expectations
“it should be at least
as good as the past”

35. A new goal: setting your customers free:)

36. The future is already here!
Open is the new ‘captive’

37. Heading towards even more
Radical Consumer Empowerment:)
Was...
Is and will be...

38. The future is already here!
Imagine...

39. The future is already here!
Bank on Open Platforms

40. The future is already here!
The problem is not the ‘pay’ -
it’s the wall!
Source:

41. The future is already here!
Content pricing is increasingly subject to multiple, and changing ‘soft’ factors -
But what is your reason to get paid...?

42. The future is already here!
The future of paid content:
Pay-Will not Pay-Wall :)
Pay-Wall (( Pay-Will :)

43. The future is already here!
Build value
around the content

44. The future is already here!

45. The future is already here!
Key points to remember

46. The future is already here!
Thanks!!!
mediafuturist.com
thefuturesagency.com
gerdtube.com (video)
slideshare.net/gleonhard
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D E S I G N :