This document discusses how businesses must adapt to the shift to a connected, networked society. It notes that by 2015, social media is projected to drive a six-fold increase in physical goods sales and equally promising growth in service sales. It emphasizes that consumers have more options and can change habits quickly with enabling technology. The document recommends that businesses focus on connecting with and empowering clients through social networks like Facebook, LinkedIn, Twitter, and blogs. It stresses the importance of transparency, credibility, and mobile strategies to engage customers in this new landscape.

1. Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard
The Future of Business -
How to benefit from the global shift to a connected society

2. Welcome to the Networked Society

3. Welcome to ...

4. The music industry: refusing to listen is deadly

5. The past: captive customers

6. Booz & Company estimates that by 2015 the
dollar volume of physical goods sold through
social media should rise sixfold, to $30bn from
$5bn this year – and sales of services through
social commerce are equally as promising.
Image via Slideshare.net/
presentationadvisors

7. Expect even more fragmentation:
more different customers everywhere
Source: TBWA via Slideshare

8. Adding value: connect and filter.

9. Consumer habits can change
very quickly when the
technology actually works

11. Why are you in business,
what do you do, and
how do you do it?

12. Was: People of the Book (& Paper)
Is: People of the Screen
Thanks to: Kevin Kelly

13. Source: Alan Moore, via Slideshare

14. Realtime *Now-Ness

15. Video will be crucial to your success

16. ‘TV’ Networks 2.0

17. Twitter News Network (TNN)

18. Yo u

20. We must become connectors
not (just) directors
* Kevin Roberts, Saatchi

21. Networked Businesses

23. two
“If you look five years out, every industry is going to
be rethought in a social way” Mark Zuckerberg

24. Only 35% of financial advisors use social media professionally

25. Business are becoming... publishers

26. Now, transparency becomes absolutely crucial

27. More important than ever:
Credibility & real authority

28. Personal Advise 2.0
Peer-to-Peer Resources, Groups
Intelligent, social B2B communities
One-on one, personal advise

29. Ocean of Information

30. Electronic options will explode

31. Your clients will expect more value-
added services, continuously
Financial advise

32. Financial advise

33. Note: If you want to learn how
to swim you’ll have to get wet.

34. Mobile First
Image: Slideshare.net/tarina

35. omm erce
c
Internet access is moving to mobile devices

36. B2B offerings will move to mobile platforms, as well

37. Get ready for F-Commerce

38. The Future of Business: enable,
empower, engage your clients

39. Some ‘do-now’ recommendations
Facebook Company Page (and personal profile)
LinkedIn profile and active connecting
Twitter account with your name
Youtube channel with your name
Blog (talk about issues you really care about)
Allow for 10-20 hours to set it up
1-2 hours a week to maintain and talk to people
Social Media is CRM

40. Participate or Be Participated

42. The future: new collaboration technologies,
mobile video and telepresence

43. Monitor your brand, and your keywords

44. Summary: what to remember :)

45. www.mediafuturist.com @gleonhard www.thefuturesagency.com