This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawp

1. What’s next in Classifieds,
Advertising and Online Commerce
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
Gerd Leonhard Media Futurist / The Futures Agency

2. Disruption is everywhere

3. We are here
Gerd Leonhard Media Futurist / The Futures Agency

4. Gerd Leonhard Media Futurist / The Futures Agency

5. Gerd Leonhard Media Futurist / The Futures Agency

6. Mobile + Broadband + Social + Video:
Disruption similar to the Printing Press
Gerd Leonhard Media Futurist / The Futures Agency

7. Gerd Leonhard Media Futurist / The Futures Agency

8. Source: Slideshare / Jon Bishop

9. The result of digitization:
explosive consumer empowerment, everywhere
me rs’
con su
wn as
l yk no
rm er
ple fo
e ‘p eo
Th

10. tom er
C u s
fore
Fan be

11. Source: Hugh McLeod

12. Trust is amplified in a social setting

13. Don’t be surprised
Hyper-collaboration
not hyper-competition

14. Think like Google
source: Jeff Jarvis

16. Social Commerce is the Future of Selling
ifie ds”
“C l a ss
into
“So cial”
re
Pu t mo

17. Connected users are dramatically different

18. Match-making has changed forever
Source: Flickr.com/cobalt123

19. Marshall McLuhan (November 14, 1971)
Gerd Leonhard Media Futurist / The Futures Agency

20. Technology
Human Behavior
Culture
Business

21. ‘Consumers’ love involvement
Gerd Leonhard Media Futurist / The Futures Agency

22. Gerd Leonhard Media Futurist / The Futures Agency

23. GenY: Ambient Broadcasters
Gerd Leonhard Media Futurist / The Futures Agency

24. The atomization of markets will continue
Gerd Leonhard Media Futurist / The Futures Agency

25. The Future: Masses of Niches
Gerd Leonhard Media Futurist / The Futures Agency

26. Increasing Tribalization of Society
Gerd Leonhard Media Futurist / The Futures Agency

27. The deal: shift control to the users in order to gain reach

28. Finally, Business becomes social *
source: soapboxincluded.com

29. ... and social is the new Search

30. Mobile devices are the new...
TV, Radio, Newspaper, Computer...
Wallet, Bank, Camera...

31. Classifieds + Mobile: a marriage made in heaven

32. And pretty soon, TV = Internet.
Gerd Leonhard Media Futurist / The Futures Agency

33. So how can you redefine your business?
Gerd Leonhard Media Futurist / The Futures Agency

34. Making money when ‘everything is free’

35. The Future is... Permanent Beta

36. Expect Zero Tolerance for Irrelevance

37. The opportunity:
Provide elegant
organization,
context and
added values
to people that may
already be doing
what they
want to do
(i.e. buy and sell)
*Hat tip to Jeff Jarvis

38. Get Real-Time, Mobile, Social. Now.

39. Bet on the power of the human link!
Gerd Leonhard Media Futurist / The Futures Agency

40. Investigate Group Buying

41. Give something to get something

42. Look at alternative currencies
Gerd Leonhard Media Futurist / The Futures Agency

43. Make fans - not just users.

44. “All progress depends on the unreasonable man”
George Bernard Shaw

45. www.mediafuturist.com @gleonhard