My talk on the Future of Film and Cinema; held at the June 7, 2010, Symposium at the International Film Festival in Neuchatel / Switzerland, see more details at http://www.nifff.ch/?a=175,180,370. The video is at http://blip.tv/file/3852529 This talk covers a lot of related 'future of media' topics such as piracy, social media, business models for film, crowd-funding, audience building, the future of production, and much more. More details at www.mediafuturist.com and @gleonhard on Twitter

1. The Future of
Film and Cinema
Gerd Leonhard, Media Futurist
CEO, The Futures Agency
www.mediafuturist.com
www.twitter.com/gleonhard

2. My job;)
www.mediafuturist.com
www.twitter.com/gleonhard

3. Interface (R)Evolution

4. “Best Screen Available”
Behavior (R)Evolution

5. Computer
Mobile
Devices

6. Personal. Always-on. Social
Sharing. Location-aware.
Payment options built-in
Mobile Devices

7. The Mobile ‘Phone’ is quickly
becoming a Universal Remote Control

8. Making Movies with the iPhone 4: “Apple of my Eye”
http://gerd.fm/cHOw86

9. The Internet is not a Rose Garden
- but it does fundamentally level the
playing field in Media.

10. On Cable and ‘good old TV’,
the Studios and Networks ruled

11. In a Broadband World, the Users
- and their Amplifiers - rule *
...and the big
Studios will, too;)

12. Reality check: we need, and we
will have both ‘The Networks’ and
‘The Networked’

13. Mobile, social,
cheap & fast
Broadband
Access

15. Whatever I can get
Exactly what, when,
how, where I want

16. Going Direct is becoming a real Option

17. But it’s still
very early...!

18. Content ‘Piracy’ = Market Failure
Source: CE.org
Source: Ars Electronica 2008

19. Online viewers are vastly different

20. Niches are gaining

21. Getting Paid ... 2.0
Flattr.com

22. Access will replace ‘buying a copy’

23. It’s no longer the copy that’s valuable now.
It’s:
Time / Timing
Attention
Relevance
Curation / Quality / Merit
Social Context
Format
Packaging
‘Special’ Factor
Opportunity
Perceived Value

24. In this age of Ubiquity it’s all about Attention

25. Digital Media: a fight for attention -
not for distribution!

27. Attention
... comes from conversation (not Monolog)
... is personal
... is spread by ‘tribes’
... is generated when you give and share
something
... is based on Trust
... can be converted to income at the right time,
and in the right way (the toll-booth challenge)
www.kk.org

28. Consequences of
@gleonhard

29. Film-Makers and Producers on Twitter

30. Fish where the Fish are
@gleonhard

31. Social Networks are the new Distributors

32. @gleonhard
Add a social layer to your Film.

33. Yes, people pay for Online Content!

34. Chris Anderson summarizes...

35. @gleonhard

36. *Mike Masnick / Techdirt
versus

37. First Then
@gleonhard

38. Let the Fans / Followers / Users do the work

39. Embrace De-Centralization
@gleonhard

40. Links are the Currency
@gleonhard

41. Most ‘Content’ will be just a Click
@gleonhard

42. @gleonhard
All ‘Content’ is moving into the Cloud

43. So can you create events and experiences
with and around your film?

44. Film 2.0: re-defining what’s important
Connectivity Content
Context
Community

45. Ironsky Film Social Media Example
*hat tip to Brian Newman / Springboard Media

46. Good Reads on this

47. Thanks for your attention!
email me at gerd@mediafuturist.com
Twitter: gleonhard
Facebook: gleonhard
LinkedIn: gleonhard

48. A new social, interconnected, mobile OS