The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
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I presented this lecture at the Estacio de Sa in Rio on June 26, 2010, in collaboration with Telezoom. It's a 2 hour talk on the Future of Media and covers pretty much all related topics - give it a whirl. A video will be made available soon, as well, be sure to get my RSS feed at http://www.mediafuturist.com and follow me at http://www.twitter.com/gleonhard
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The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
- 1. The Future of Media Presentation at Estacio de Sa Rio de Janeiro June 26 2010 Gerd Leonhard Media Futurist The Futures Agency
- 2. What I do: www.mediafuturist.com www.twitter.com/gleonhard
- 3. Business grows when shared
- 4. The Conversation happens with or without you
- 6. Going Direct is becoming possible
- 7. But the Internet is not a Rose Garden
- 8. Business 2.0
- 10. Not just consumption but Sharing and (Co)-Creation are the key drivers in the Future of Media
- 11. Media 2.0: Sharing is not subject to Renegotiation Youtube.com/user/ScholzundFriends Source: Fastcompany
- 12. The World’s OS is Morphing OS i al oc , S e w n A
- 13. A Broadcast World and a Networked World
- 14. Closed, Controlled, Exclusive = Money
- 17. Power was about what you can control Now, Power is about what you can unleash
- 18. Welcome to the New Normal
- 20. The Future is Collaboration The global, social ‘Brain’
- 21. On Cable, the Networks ruled
- 22. In a Broadband World, the Users - and their Amplifiers - rule *
- 23. “Business Model Failure” Image Source: IFPI.org
- 24. Beware of Toxic Assumptions Giving Permission to use
- 25. Connected Users will increasingly - and exponentially - organize against what they feel are obsolete and outmoded structures
- 26. Legacy Media Social Media
- 27. The Future
- 28. Open = Risks. But Closed = Irrelevance
- 29. Selling ‘copies’ is a shrinking business Image Source: kk.org / Kevin Kelly
- 30. Selling ‘access’ is an exploding business
- 31. Good luck!
- 32. Everything we like... forbidden?
- 33. People buy when the value, the timing and the package is right
- 34. Media 2.0
- 35. Yes, people do spend $ on content online!
- 37. Whatever I can get Exactly what / when / where / how I want
- 38. Was: “my success - my money”
- 39. Now: “Our Success - Our Gains”
- 40. All future success will be based on unprecedented hyper-collaboration
- 41. Such as
- 42. Image Source: Photobucket We need to lose our fear of ‘depending too much on others’
- 43. Businesses - and their leaders - become Connectors (not just Directors)
- 44. Privacy is now an action we must take
- 45. Unintended consequences will occur
- 46. Privacy is an Action we must take
- 49. Links are the Currency
- 50. Content ‘Piracy’ is Market Failure e y o n = M ive lu s xc , E led o l n tr Co d, se Clo
- 51. The Future: Flat-rated & bundled Content
- 52. The Internet is the new Radio
- 53. Image Source: Ars Electronica 2008 New Social Contracts
- 54. versus
- 55. Paying because it’s easier, better, fair- priced, value, convenience...!
- 56. The Future of Selling is... Connecting.
- 57. Brands are either Networked. Or Invisible i.e....Dead.
- 58. Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard