The slides for my presentation at Mobile Convention Amsterdam May 23 2013 see http://www.mobileconventionamsterdam.nl/
Next Five years in Mobile
“Marketing as we know it is over. More than ever mobile devices are becoming our ears, eyes and brains. ‘Nowness’ takes its toll.”
Says Gerd Leonhard, (media)Futurist and one of the keynote speakers during Mobile Convention Amsterdam on the 22nd and 23th of May in the Beurs van Berlage. Leonhard states that marketers are nowadays looking at gauging feelings and pleasure by using electronic gadgets that can read brain activity.
Leonhard reveals several interesting mobile developments in the future, for example about Google Glass and Over-the-top-content (OTT), what these developments mean for consumers and marketers and whether or not ‘offline’ the new luxury is.
10. Beware: “Managed Dissatisfaction” is ending
Reed Hastings, Netflix CEO on Arrested Development, House of Cards, and the Future of Netflix: Movies + TV: GQ via Quartz.com
“Hastings call this managed dissatisfaction. The traditional entertainment
ecosystem is built on it, and it’s a totally artificial concept”
The point of managed dissatisfaction is waiting. You’re supposed to wait for your show that comes on Wednesday at 8 p.m., wait
for the new season, see all the ads everywhere for the new season, talk to your friends at the office about how excited you are...”
11. The Internet of Everything
1 - 2 - 4 - 8 - 1 6 - 3 2 - 6 4 - 1 2 8
Video Source: Cisco via Youtube
13. Video Source: IBM Future Scenarios, Youtube
13
Video Source: Cisco via Youtube
http://soulofstartrek.blogspot.ch/2012/01/enterprise-d-in-hd-captains-log-next.html
22. Deep, real-time, contextual data ☯ Fast & ubiquitous connectivity
☯ Location-aware services ☯ Powerful yet cheap mobile devices
☯ Cloud computing culture ☯ Video is the new text ☯ Social-everything
☯ Ultra-smart electronic agents ☯ The Internet of Things / M2M
25. Machine / Robot / AI Jobs versus Human Jobs
0
23
45
68
90
Today 2015 2020 2040
Machines, Software Agents, AI, Robots
Trad. Human
ONLY Human * supported by Machines
Source: Gerd Leonhard Projection
Traditional human labor will shift to machines, dramatic rise of highly ie only-human work
27. Most of us already are or will become
Knowledge | Creative | Connective-Workers
...using real-time information and intelligence supplied by an exponentially
growing digital network that will leverage the IoT / IoE and Smart Machines
45. Photo by the justified sinner - http://flic.kr/p/djnXUR
Do we really
need more
‘intelligent
marketing’
just to create
the next
Generation
of Human
Consumption
Machines...?
46. Attention Economy ☯ Intention Economy
Via Wikipedia: “Doc Searls coined the term in the Linux Journal: "The Intention Economy grows around buyers, not sellers. It
leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need
advertising to make them" Despite the advancement internet businesses are still seller oriented.
Searls gives an example of intention economy scenario:
"A car rental customer should be able to say to the car rental market, 'I'll be skiing in Park City from March 20-25. I want to
rent a 4-wheel drive SUV. I belong to Avis Wizard, Budget FastBreak and Hertz 1 Club. I don't want to pay up front for gas or
get any insurance. What can any of you companies do for me?' — and have the sellers compete for the buyer's business."
48. 48
And we will certainly need seriously reliable
Ways to Opt-Out
49. “We’re at the level of infants in moral responsibility -
but with the technological capability of adults”
Nick Bostrom (Oxford University)
BBC News - How are humans going to become extinct?
http://www.bbc.co.uk/news/business-22002530