Futurist, Author and Keynote Speaker Gerd Leonhard summarizes the key trends for the future of the music industry - 15 years of presentations on this topic all-in-one :) See all of Gerd's stuff on this topic, and his free books, here: http://gerd.fm/futuremusic
The future of the music business: creating a new ecosystem (Futurist & Keynote Speaker Gerd Leonhard)
1. Gerd Leonhard
Futurist, Author, Musician @gleonhard
& CEO @music2dot0
TheFuturesAgency
Creating a new Ecosystem:
The Future of the Music Industry
2. The future is already here!
The music business seems a
lot like the energy business :(
3. The future is already here!
The Music Industry has been ruled
by EGOsystems for way too long
4. The future is already here!
The current Music Ecology is
unsustainable:
Rampant inequality
Total lack of transparency
Cartels & monopolies still prevail
Laws & policies paid for by lobbyists
Increasing enclosure of The Commons
Criminalization of Consumers
5. The future is already here!
....whose economic losses...?
Piracy is now defined
as any act of non-
compliance
with rules policies,
pricing, restrictions
and TPMs / DRMs...?
6. The future is already here!
“They who can give up essential liberty to obtain a little
temporary safety, deserve neither liberty nor safety”
*Benjamin Franklin
8. The future is already here!
Piracy...?
★ is the result of the 1% trying to enforce
outdated business models on the 99%
★ is a temporary consequence of radical
consumer empowerment driven by ever-
faster data networks and cheaper but even
smarter devices
★ the consequence of total market failure as a
result of pervasive ignorance and blind
control obsession by the incumbent players
CEO of MacMillan UK, April 2011, via PaidContent.org
22. The future is already here!
From one-to-many to
Many to Many
23. The future is already here!
Like it or not: ‘Free’ Access / Listening /
Streaming / Downloading of music has become
a de-facto standard and a universal practice
24. The future is already here!
Touch. Play. Connect. Share.
Access not ownership *
25. The future is already here!
The end of Distribution as the key
success factor, metric and gate-keeper
27. The future is already here!
Imagine if 3 Billion people switched to legal streaming
*clearly, this will never happen without a collective, standardized, public, EU-wide license
28. The future is already here!
Like it or not: for the consumer, access to content
will be much cheaper than copies i.e. ownership
Source: Huffington Post
30. The New Generatives
The future is already here!
*thanks to Kevin Kelly
Packaging and Interfaces
Curation, Filtering and Selection * Thanks to Kevin Kelly kk.org
Social Context & Relevance
Intelligent Aggregation
Assisted Serendipity
Timeliness and Personal Relevance
Quality and Trust Guarantee
Customization and Personalization
Localization / Contextualization
Cloud-to-Device Management
Advertising as Content (Branded Content)
Gamification
... and many more