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Ideation Facilitation<br />Design Thinking & the Facilitation Process<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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01<br />Why ideation matters.<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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We help clients identify new areas of opportunity.<br />BLIND SPOTS<br />New Customer Behaviours<br />TODAY’S MARKETING ACTIVITIES<br />EMERGINGMARKETINGTOOLKIT<br />Prepared for Sustainable Brands 2010. © Confidential and Proprietary.<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Design Thinking is a big part of the way we help clients identify that opportunity. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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An innovation process helps clients discover new mysteries. <br />Customer insight<br />Prototyping<br />Scanning<br />Prioritization<br />Kickoff & Constraints<br />Ideation<br />Synthesis<br />Secondary / Qualitative Research<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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02<br />The framework for ideation design.<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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The outcomes of ideation are decided before you ever come up with an idea. Here are the steps you need to follow*.<br />5<br />*Ok. You don’t NEED to follow these steps. But if you’re starting out in ideation, and you’re trying to corral some pretty difficult people, having a solid framework helps you a ton.<br />Prepared for Sustainable Brands 2010. © Confidential and Proprietary.<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives<br />Disruption <br />Ideas<br />Presenting<br />Next Steps<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives – What is the purpose of your ideation session?<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives – Narrower the more specific the defined focus, the easier it is to stay on track.<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives – Co-Creating objectives breeds collaboration. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives. <br />What is our desired outcome?<br />What is the groups desired outcome?<br />What is the scope & scale of ideas?<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives<br />Disruption <br /> Activities<br />Presenting<br />Next Steps<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Disruption – How do we get participants to reframe their view of the world?<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Disruption – Traditional market research doesn’t support design thinking. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Disruption – Standard research methods are business proof, not fertile ground. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Design research<br />Context labs<br />Human factors analysis<br />Ethnography<br />Digital forensics <br />Disruption – Design thinking uses research as a tool to fuel new ideas.<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Disruption – New needs plus new views on those needs createsnew ideas.<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Disruption – Facilitating ideation is about requires a reframing people’s view of the world.<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Disruption – The organization of inputs for innovation. <br />Whitespace<br />New Scenarios<br />Customer Research<br />New Opportunities<br />No Disruption, fingers crossed.<br />No Customer Research<br />Scan<br />No Scan<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Disruption. <br />What new points of view can we present?<br />How do we frame reframe old problems?<br />How do we introduce new perspectives?<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives<br />Disruption <br /> Activities<br />Presenting<br />Next Steps<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Activities – What is the best way to get ideas out of people?<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Activities - Most people leave the process of coming up with ideas to serendipity… <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Activities - Six people walk into a room with a problem, but without a plan… <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Activities - Everyone has the capacity to be creative, they just need people to help them get it out of them. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Activities - The job of facilitating ideation is about getting the best possible outcome. Bad ideas are your fault. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Activities - As facilitators, it’s our job to help people make abductive connections. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Activities. <br />What do we need at the end?<br />What is needed to take control?<br />What mechanics can I wrap around it?<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives<br />Disruption <br /> Activities<br />Presenting<br />and <br />prioritizing… <br />Next Steps<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Presenting – Ideas belong to the team not the individual. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Presenting – Seeding good ideas is an important part of success. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Presenting – Too many good ideas means nothing gets done. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Presenting & Prioritizing. <br />How do we make everyone feel accountable for all ideas?<br />How do we make sure we don’t take on more than what’s realistic?<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives<br />Disruption <br /> Activities<br />Presenting<br />Next Steps<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Next steps are almost always ignored. Please don’t. It’s sounsatisfying.<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Next Steps – Document the whole way through. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Next Steps – Create tangible assets. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Next Steps – Expand on what’s there. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Objectives<br />Disruption <br /> Activities<br />Presenting<br />Next Steps<br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Most importantly make sure you have an awesome time. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Follow the framework, but don’t make it an algorithm. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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Ideation should be the highlight of the month. Make sure you design it that way. <br />© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />

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© Proprietary 2010 Idea Couture Inc. + @glinskiii<br />