#SEXTECH industry overview

#SEXTECH
industry overview
Andriy Yaroshenko
Sex Evangelist
Founder of the Fantasy App
Version #1.4

Andriy Yaroshenko, #SEXTECH industry overview, 2
Market volume
$2,000,000,000
classic online dating
$14,000,000,000
sex, including intimate dating
$14,600,000,000
porno
$30,600,000,000
SEXTECH
‘If the tech exists, it’s also sextech.’
or trillions?!
Silicon Vice: How sex, drugs and rock ’n’ roll are creating the next big tech companies,
by Tristan Pollock, Entrepreneur in Residence & Venture Partner at @500Startups

Segments of #sextech 1
Segment Examples
Classic dating
(not a sextech directly)
Tinder – romantic dating
Grindr – social network for gays
LesPark – dating for lesbians
Cheekd – dating within 30 paces
IRL – dating service through the recommendations of friends
Siren – dating with a first move from a girl
Intimate dating Fantasy – the dating by fantasy and lifestyle app for couples & singles
3nder – dating for kinky, curious and openminded
Pure – sex here and now
Whiplr – messenger with kinks
Sex for money Ohlala – dating for money
Support Girls – dating of rich men with girls
Sex education My Sex Doctor – pocket sex-doctor
SexPositive – sex education for students
Makelovenotporn – comparison: porno world vs reality
Happy Playtime – manual on female masturbation
Sex Positions – kamasutra
Sexual entertainment Suprem Sexy Dice – dice for adults
iVibe Massager – massaging vibration
Pillow Play – sex adventures for couples
Glance – video shooting of sex

Segments of #sextech 2
Segment Examples
Long distance sex Kiiroo – special platform for distant intimacy
Sext Adventure – textual sex-talks with a bot
Services Kinkbnb – rental service for people with unusual sexual desires
Eve by Glow – control over the female sex life
Nipple–service – diary for sex accounting
Spreadsheets – evaluation and improvement of the quality of sex life
Rall – sexual contacts
IoT OhMiBod Remote – control over sex toy`s vibration
L. Condoms – condoms delivery
SexyPranky Box –prank for friends with naughty packages
Blewit – toy for male masturbation
Autoblow2+ – robot for bj
New York Toy Collective – sex toys based on 3D printer
Hum – vibrator with artificial intelligence
kGoal Smart Kegel Trainer – sex simulator for women
Vibease – smart vibrator controlled from the phone
Crescendo – fully adaptable sex toy
Lovely – «smart» sex toy
Porn
(we all know this very well)
Pornhub, RedTube, Sexapk, XXX Porn Videos, GayTube

Classic
dating

Tinder
gotinder.com
Application for a romantic dating
Release on iTunes August 3, 2012, at PlayMarket - July 16,
2013.
Mechanics:
Swipe to the right to put "like" to the user or to the left to
ignore. If you are also liked by someone, then consider that
you are a couple. Communicate with your partners or take
photos to share the Moment with all couples at the same
time.
Audience coverage: 18+
Pricing: free (has paid content)
iTunes Rating: 3.5/5, 309,8 thousand. ratings
PlayMarket Rating: 4.0/5, 1,6 million. ratings, 50-100 million.
downloads

Grindr
grindr.com
The world's largest social network for gays
Release on iTunes June 25, 2009, at the Play Market -
January 27, 2012.
Mechanics:
The app uses geo location, through which the user transmits
his location and gain access to the profiles of gay men and
bisexual men in the immediate vicinity.
Audience coverage: guys, 18+
Pricing: $0.99
iTunes Rating: 3.0/5, 48,5 thousand. ratings
Play Market Rating: 3.6/5, 176 thousand. ratings, 5-10
millions of downloads

LesPark
itunes.apple.com, play.google.com
The most popular social network for lesbians
Release iTunes 9 January 2014, PlayMarket - November 15,
2015.
Mechanics:
The app shows the girls who are near you, and every day
there is a recommendation with a girl for dating. It is possible
to send video, audio, images, text, your location. In addition,
there are group chats.
Audience coverage: girls, 18+
Pricing: free
iTunes Rating: 4.5/5, 9834 ratings
Play Market Rating: 4.2/5, 1379 ratings, 50-100 thousands of
downloads

Cheekd
cheekd.com
Application for dating within 30 paces
Release on iTunes March 10, 2014.
Mechanics:
The app uses Bluetooth to connect your smartphone to the
people around you in real time. You will be notified when
another user is within 30 steps.
Cost: Free
iTunes Rating: 3.5 / 5, 44 evaluation

IRL
irlapp.com
Application for dating on the recommendations made by
friends
Release iTunes April 5, 2016.
Mechanics:
You have two options - you give recommendations to friends
and need recommendations from friends. After that, get to
know other people who have recommendations from your
friends.
There is an opportunity to put the "occupied" status and help
friends in search of love.
Pricing: free

Siren
siren.mobi
Application for dating with a first move from a girl
Release on iTunes July 15, 2014, release on PlayMarket -
October 8, 2015. Raised $ 500,000 in the first round.
Mechanics:
Questions of the day, which the guys should answer.
Asymmetric model, which gives a girl the chance to send a
first signal to the guy - if the girl liked the guy`s response, she
can text him. She may also make the Siren Call (call) with the
application.
Pricing: free
iTunes Ratings: 3.0/5, 87 ratings
Play Market Ratings: 3.6/5, 49 ratings, 1-5 thousands of
downloads

Intimate
dating

Fantasy App
The dating by fantasy and lifestyle app for open & positive
couples and singles. Here 'fantasies' stand for the widest range
of sensuous ideas and practices that go beyond norm and
routine.
Release of the application is planned for 3Q 2017.
We believe we can help you find people with similar fantasies.
The more similarities the better. We want to help you find those
that are eager to play and participate in the same nature as you.
Mechanics:
Subscribe at Fantasy web-site to join exclusive closed beta-
testing of the app.
Pricing: free.
fantasyapp.com, fantasyapp.com/blog

Fantasy App
fantasyapp.com

3nder
3nderapp.com
Dating for kinky, curious and openminded
Release on iTunes June 29, 2014, PlayMarket – planned in
May 2016. Got $ 500 thousands investment from business
angels` seed round.
Mechanics:
After registering with a false name, mark those you like,
holding down two fingers on the screen. Then share your
photos with the people you liked. And create group chats with
those who you already found.
There is an "Incognito" mode to hide from Facebook friends,
who can also use 3nder.
Pricing: free (there is a premium feature for £ 8.99 per month
or £ 17.99 for 3 months)

3nder
vimeo.com/142268767

Pure
pure.dating
Application for «sex here and now»
Release October 25, 2013.
Mechanics:
To start using the app you need to publish your selfie. The
request is valid for one hour, and then automatically deleted
along with photos and chat history. Partner search is
conducted within radius of 50 kilometers, determining the
user's location by geo location. If there`s mutual sympathy,
you have an opportunity to chat, which self-destructs after 1
hour.
Pricing: $ 11.99 weekly, $ 29.99 monthly or $ 49.99 six-month
subscription (free access for 7 days)
iTunes Ratings: 4/5, 5697 ratings
Play Market Ratings: 3.6/5, 5631 ratings, 100-500 thousands
of downloads

Pure
pure.dating

Whiplr
whiplr.com
Location-based messenger with kinks that helps find potential
play partners, online or in person
Release on iTunes in February 2015.
Mechanics:
Messenger helps to find partner with the help of geo location
according to the chosen kinks or fetishes incognito. One can
communicate in chats (shots and video chat) including a
group chat, send kink image to start a conversation as a
“Spark” animation, search for partners using filters of differnt
kinks` and fetishes` categories. There is a “Shots feed” with
pictures uploaded by users in each category.
Doesn`t require log in with Facebook. Consists detailed
information on closest events on kinks and fetishes.
Pricing: free (additional content and premium subscription
should be payed)
Play Market Rating: 2.5/5, 786 ratings, 100 000–500 000
downloads

Whiplr
Whiplr – a messanger with kinks

Sex for money

Support Girls
supportgirls.com
Service to explore provided men with the call girls
Dating service for rich men with the call girls
Release iTunes on March 31, 2015, PlayMarket -
July 4, 2015.
Mechanics:
Secured man with the help of a filter looking for beautiful
girls, having an opportunity to choose a name, age, country,
the interests of women. Then you can start communicating
with any of the girls via text chat or video chat.
Audience coverage: all over the world
ITunes Rating: 2.5/5, 135 ratings
Play Market Ratings: 3.5/5, 168 ratings, 10-50 thousands of
downloads
Pricing: free

Ohlala
ohlala.com
Service for the organization of "paid dating“
Founded in Germany in August 2015
Mechanics
Man leaves a request in the application with the convenient
time for a meeting, and the amount that he is willing to spend
on a date. On the opposite side, you can accept the bid only
within 21 minutes since its inception, which makes the search
very fast. After that, the couple may stipulate conditions of
visits and other details in the integrated messenger.
Audience Coverage: cities in Germany and the US, 21+.
During this time, the service has already helped more than
25 thousand people to find each other.

Sex education

Makelovenotporn
makelovenotporn.com
Comparison: world of porn vs real world
Project`s launch took place at the TED conference in 2009.
Mechanics:
The project compares the real life to porn: in the movies man
often ejaculates on the partner`s face, but in a real life it`s not
a must, in movies genitals' area is shaved, but in life –
individually, anal sex as a norm in the movies is something
exotic in a real life, etc.
Anyone can offer their ideas for the project. And also you can
buy a t-shirt with the inscription Makelovenotporn.
Audience coverage: all over the world

Happy Playtime
happyplaytime.com
Interactive Tutorial on female masturbation
In 2014, Apple declined to add the game to the AppStore
HappyPlayTime. Available as a browser version.
Mechanics: The study of anatomy and the basic techniques
of masturbation with Happy character helps to get rid of the
false sense of shame and avoid complexes associated with
self-satisfaction.
Pricing: free

Happy Playtime
happyplaytime.com

My Sex Doctor
mysexdoctor.org
Pocket sex doctor
Release on iTunes May 27, 2014, PlayMarket - May 26,
2014.
Mechanics:
Sex Dictionary of more than 500 terms and 100 things you
must know along with the topics about menstruation,
sexuality, safe sex, pregnancy, contraception, and others.
Audience Coverage: 17+, the whole world
PlayMarket Rating: 3.7 / 5 129 ratings 10-50 thousand of
downloads.
Pricing: Free

My Sex Doctor
youtube.com/watch?v=Kr2XiX_T72E

SexPositive
Mobile application on sexual education for students
Release iTunes September 25, 2013, PlayMarket - June 16,
2014.
Mechanics:
Information for students about sexual infections,
contraception, communication between partners, etc.
Audience Coverage: students
iTunes Rating: 4.5 / 5 18 ratings
PlayMarket Rating: 3.9 / 5, 99 ratingss 10-50 thousand
downloads.
Pricing: Free

Sex Positions
itunes.apple.com
Library of sexual positions
Release on 23 March 2010.
Mechanics:
It gives ideas in the form of more than 100 positions, sorted
by rating and type (woman on top, 69 Variations, group sex,
etc.). Under each pose you can find a source - "Kamasutra",
"Ananga Ranga", Arabic "fragrant garden" and "Tao". There
are also tips on the places where it is better to try the position
in practice.
Pricing: free
Rating: 3.5/5, 48014 ratings

Sexual entertainment

Pillow Play
pillow.io
Mobile application with the intimate adventures for couples
Release February 11, 2016.
Mechanics:
The app offers you together with a partner to listen to the
episodes, which allow you to study each other`s bodies,
using a touch-seed, flirting, etc. in a comfortable atmosphere,
in bed.
Each episode lasts 5-25 minutes.
The app brings a new foreplay, inspires creativity in bed,
improves intimate communication.
Audience Coverage: Only iOS, 17+, Eng. language
Pricing: Free
Rating: 5/5 36 ratings

Pillow Play
pillow.io

Glance (Sex with Glass)
glanceapp.info
Application for shooting sex videos
The application was developed in November 2013, during the
London Wearable Tech Hackathon. Release January 31,
2014.
Mechanics:
Mutual application usage promises to eventually create a
common film using footage of both parties. An intimate film
will self-destruct in 5 hours, so do not worry about
compromising.
There are a number of commands to diversify sex. For
example, the command «ok glass give me ideas» will tell you
new poses, «ok glass the lights ...» Turn on or off the light,
and «ok glass play ...» will include music. To stop the app you
just need to say: ok glass, pull out !.
Audience Coverage: 4+, Eng.
Pricing: Free
Rating: 0 ratings

Suprem Sexy Dice
Mobile application - dice for adults
Release January 20, 2013.
Mechanics:
You simply "throw" dices, and they show - where to kiss,
where to lick, stroke. We believe that it is a good idea to
warm up.
Audience Coverage: iOS & Android, 17+
Pricing: $0,99

iVibe Massager
itunes.apple.com
Mobile application for massaging vibration
Release iTunes November 4, 2011, PlayMarket - November 9,
2012.
Mechanics:
The application promises to help relax after a hard day,
massaging the shoulders, arms and more.
Audience Coverage: iOS & Android, 17+, Eng. language
Pricing: free - one flat continuous vibration mode, and 99 cents for
several speed modes iTunes Rating: 3/5, 299 count,> 100
thousand downloads.
PlayMarket Rating: 3.6 / 5, 144 ratings 10-50 thousand
downloads.

Long-distance sex

Kiiroo
kiiroo.com
Two gadgets and social platform for lovers at a distance
Founded in 2013.
Collected on Indiego $ 35.756 in 2014.
Mechanics:
The first social platform for remote intimacy with touches.
Unlike other projects, designed for foreplay in the distance,
Kiiroo relies on the social element.
The project has two components - the actual "gadget" (a pair
of male and female masturbator and vibrator) and the social
network.
As a social Kiiroo platform allows you to put your own profile,
gain "friends", and if you want to communicate - to engage in
virtual sex with gadgets you can get synchronized through
the network.
Pricing: $369

Kiiroo
youtu.be/vP3sWP4VXf0

Sext Adventure
sextadventure.com
Textual sex chat with the bot
The game was developed in 2014.
Mechanics:
Textual game in which the user writes the message to a bot
and receives its answers, arousing the user. In fact, there is a
cybersex. There are 20 different scenarios of the game`s
ending.
Audience Coverage: 21+
Pricing: $ 2

Sext Adventure
vimeo.com/98223192

Services

Eve by Glow
glowing.com
Mobile Application Tracker of sexual, menstrual and
reproductive health, all-in-one.
Release on iTunes July 30, 2015, the release on PlayMarket -
February 2, 2016.
Mechanics:
It helps women to control a lot of their health indicators:
contraceptive measures, ovulation and fertility, menstruation,
cycles.
There is also a community for discussing sex health, where you
can ask questions or give advice to others.
Pricing: Free
iTunes Rating: 5/5, 1416 estimates
PlayMarket Rating: 4.6 / 5, 3040 ratings, 100-500 thousand
downloads.

Eve by Glow
glowing.com

Spreadsheets
itunes.apple.com
Mobile application to assess and improve the quality of sex
life
Release July 27, 2013 According to the developers, the # 1
Sex App in the world.
Mechanics:
Leave smart phone on the bed, and during sex the
application using the microphone and accelerometer will
analyze your actions. Service collects statistics on the
average frequency of frictions, the duration of sex, number of
sexual acts per month, etc. Beautiful gifs all in one. Before
first use, the application has to be calibrated by selecting the
type of bed and moaning into the microphone.
Audience coverage: 17+, 150 стран
Pricing: $0,99
iTunes Rating: 3.5/5, 83 оценки

Spreadsheets
youtube.com/watch?v=Dz4hVQ8cEQ8

Rall
getrall.com
Mobile application for sexual contacts
Release June 1, 2015.
Mechanics:
The app allows you to store history, records, photos and
other data to conduct a personal dating diary. You can add
new contacts and import them from the phone contacts.
RALL retains all the highlights and safely hide data from
prying eyes. Any notes, photos, contacts are securely
encrypted and password protected.
Audience coverage: iOS, 4+
Pricing: $0,99

Kinkbnb
kinkbnb.com
Rental Service for people with unusual sexual passions
Created in 2015.
Mechanics:
Users can find private accommodation for rent from people
with similar sexual preferences. For traveling couples, trios,
etc. information about each object indicates whether group
sex is welcome. On the same site, users can also find special
places around the world, equipped with the appropriate
equipment and facilities.
Any user can add an offer of lodging to KinkBNB base, which
will be published after moderation.
Audience Coverage: Worldwide
Pricing: service charges a fee of 10% of each transaction:
7% will be charged of the guests and 3% of the owners.

Nipple
nipple.io
Diary service to record sex
Founded in Italy in 2014
Mechanics: Users choose public or private account. Then,
creating a record of the sexual act, they indicate the name
and nationality of the partner, the type of sex, sex toys,
method of protection, the duration of intercourse and
experience.
Data are collected and they can be viewed in the form of
beautiful graphs, charts and tables.
Audience Coverage: mostly teenagers who want to show off
their sexual adventures
Pricing: Free

Nipple
nipple.io

Internet Things and
related products

OhMiBod Remote
ohmibod.com
Managing sex toy`s vibration/ sex at a distance
Released on iTunes - July 11, 2011, PlayMarket - January 6,
2014.
Collected on Indiegogo $ 37.535 in 2014
Mechanics:
With the help of Wi-Fi the vibrator can be operated by the
partner using the app.
With the help of voice or background sounds, you can create a
unique vibration pattern. TAP function allows you to create your
own rhythm and vibration scheme using taps on the screen.
WAVE option allows you to control vibration using a smartphone
accelerometer, and resulting in the experiments schema can be
saved. RHYTHM is a section of pre-loaded vibration patterns.
Pricing: Free ($ 45 accessory)
PlayMarket Rating: 2.9 / 5, 272 ratings 10-50 thousand
downloads.

OhMiBod Remote
youtube.com/watch?v=kCF79-opw14

kGoal Smart Kegel Trainer
kickstarter.com
"Sex-simulator" for women.
Launching the project June 24, 2014.
Collected $ 226,917 on Kickstarter.
Released on iTunes - Feb. 1, 2015, at PlayMarket - February
20, 2015.
Mechanics:
An innovative pelvic floor muscles simulator. This is an
interactive learning system (device + free app for your
smartphone) Kegel exercises for women.
kGoal allows you to measure and monitor the development of
muscle strength endurance to exercises which you
performed, and when you performed.
Pricing: Free (device costs $ 149)
PlayMarket Rating: 3.1 / 5, 42 evaluations, 1-5 thousand
downloads.

kGoal Smart Kegel Trainer
youtube.com/watch?v=DT-b_jI6ZNU

Vibease
vibease.com
Smart vibrator controlled from the phone
Released on iTunes - November 2, 2013, PlayMarket - May
21, 2014
Mechanics:
Vibease consists of two parts: the physical (small pink or
purple vibrator) and mobile applications. Suitable for female
masturbation (with and without application) and to
communicate with a partner (or partners, but each
separately). The concept helps to maintain communication in
the couple and have fun on your own. The gadget is worn: it
can shove under linen, narrow tip is fixed at the entrance to
the vagina, clitoris and stimulates a wide surrounding area.
The hands remain free, device is controlled from the phone.
Pricing: Free (device costs $ 99)
iTunes Rating: 3.5 / 5 90 ratings
PlayMarket Rating: 3.7 / 5 428 ratings 10-50 thousand
downloads.

Vibease
vibease.com

Crescendo
mysteryvibe.com
The world's first fully adaptable sex toy
Released on iTunes - December 14, 2015.
Available for pre-order.
Mechanics:
Adapts to your size, it can take many different forms, and can
vibrate with the required speed. The application allows you to
create your own combination of vibration patterns for each of
the 6 "motors".
Pricing: Free (device costs $ 159 + free shipping all over the
world under the Launch Campaign)
iTunes Rating: 5/5, 11 ratings

Crescendo
vimeo.com/123756067

Lovely
ourlovely.com
"Smart" sex toy and app that helps couples to have a better
sex life
Under development since the beginning of 2015.
They collected $ 40.622 on indiegogo.com
Start of sales is planned in May 2016.
Mechanics:
Put a silicone toy on a penis before sex, then it will read the
information and send it to the mobile application. Toy vibrates
and further stimulates a woman, as well as improves
erections.
The application will show calories and offer personalized
ideas and tips for improving sex, new and interesting poses.
Audience Coverage: couples
Pricing: $ 169 + delivery

Lovely
player.vimeo.com/video/129459790

L. Condoms
thisisl.com
Condoms delivery on demand.
Founded in 2010.
Mechanics:
User gets condoms within an hour after ordering them with
the service. Money from each of the ordered contraceptive is
transferred to Uganda, where the money is used to buy
condoms for women living in the country. With the
proliferation of L. Condoms help more than two thousand
women entrepreneurs working in Uganda.
Audience coverage: США
Pricing: $7,95 (free trial – 2 packages with 12 condoms in
each every 3 months)

L. Condoms
youtube.com/watch?v=4hNIkel2AlI

SexyPranky Box
sexypranky.com
Naughty boxes delivery to friend
Mechanics:
Prank your friends with an extravagant delivery box.
It can be anonymous.
Pricing: different options ($ 12 - delivery without tracking $ 24
- delivery tracking, $ 15 - delivery of a personal record in
without tracking $ 27 - service with a personal record in
tracking, $ 9 -extravagant envelope without tracking $ 12 -
extravagant envelope tracking )

SexyPranky Box
youtube.com/watch?v=MDbnzu7Eoeg

Blewit
blewit.com
Toy for male masturbation
Collected on Indiego $ 86.361
Mechanics:
Octagonal Case equally comfortable in the hands of left-
handers and right-handers and non-slip. This technology
enables a whole new way to experience a pleasant
sensation. The inner texture and a soft liner material have
intense stimulation and allow to learn to better control the
approach of orgasm. O-rings, which are 2 pieces in the set,
increase the feeling of penetration. It is recommended to use
water-based lubricants.
Cost: $ 79 + free delivery

Blewit
vimeo.com/146778026

Autoblow2+
autoblow2.co.uk
The world's first robot for a blowjob
Mechanics:
Padded sleeve with double ring lubrication pump inside gives
a complete and realistic sense of "human" blowjob. Special
counter makes it possible to set the speed and intensity of
the "suction". And instead of batteries which have to be
changed frequently, the device is connected to a household
power cord long, so as not to feel "constrained."
Pricing: $60

Autoblow2+
vimeo.com/152979128

New York Toy Collective
newyorktoycollective.com
3D printed sex toys
Mechanics:
At the store using MakerBot printer designers of sex toys can
create models of toys, print them, and view them in 3D,
check whether the color is good, size and other parameters.
As in other industries, the ability to quickly and cheaply print
product prototypes can reduce production cost and speed of
development.
One of the most interesting developments of the company
New York Toy Collective - is the maximum individual sex toy,
which is created as a replica of the client's genitals. They
offer the customer to scan his/her genitals and create with
the help of printed on a 3D forms "his" or “her” silicone copy.

Hum
indiegogo.com
The world's first robotic sex toys with artificial intelligence
Collected $ 53,227 on Indiegogo.
Mechanics:
Toy uses computer code and pressure sensors in order to
recognize motion patterns of the user motion to react in
response. As a result, every girl is destined to get an orgasm.
Cost: $ 140

Hum
youtube.com/watch?v=gAVsW_R3mZM

Porn

☺
Censored
Censored
Censored
Censored
Censored
Censored
ed
Censored
Censored
Censored
Censored
ensored
Censored
CensoredCensored
Censored
Censored
Censored
Censored
Cen
Censored
Censored
Cens
Censore

Read “#SEXTECH
industry overview” article here
Also recommend articles:
- Silicon Vice: How sex, drugs and rock ’n’ roll are
creating the next big tech companies
- What is sextech and why is everyone ignoring it?
- Porn, Sex, Tech, And Cindy Gallop

Author
Andriy Yaroshenko
Sex Evangelist, founder of Fantasy App, sexed
event SEX.Prostir.
LINKEDIN, FACEBOOK.

#SEXTECH industry overview

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (11)

Similar to #SEXTECH industry overview

Similar to #SEXTECH industry overview (20)

More from Andrew Yaroshenko

More from Andrew Yaroshenko (9)

Recently uploaded

Recently uploaded (20)

#SEXTECH industry overview

Editor's Notes