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Mobile Marketing Association Forum in Budapest 8 August 2008

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DMI
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Presentation with case studies and best practice on mobile marketing and more specifically mobile applications including Absolut Vodka, Perfetti, Unilever/Lynx and Arla. The presentation was given by Magnus Jern, CEO & Founder of Golden Gekko at the Mobile Marketing in Budapest 8 August 2008.

BusinessTechnology
1 of 22
 
[object Object],[object Object],[object Object],ABOUT GOLDEN GEKKO
This is mobile marketing!
DISPLAY & SEARCH ADVERTISING CPC Solution (Cost Per Click) CPM Solution (Graphical Banners) Text Ad placement Banner Ad placement
PUSH ADVERTISING
SERVICE & CONTENT MARKETING
4 STEPS TO SUCCESS 1 2 3 AWARENESS ENGAGEMENT ACTION/PURCHASE 4 FEEDBACK & ENCOURAGE LOYALTY
Case Studies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ARLA MOBILE COOKBOOK
[object Object],ARLA MOBILE COOKBOOK
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ARLA MOBILE COOKBOOK
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ARLA MOBILE COOKBOOK
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ARLA MOBILE COOKBOOK
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LYNX EFFECT
[object Object],[object Object],[object Object],[object Object],LYNX EFFECT Click on image for video:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AIR ACTION VIGORSOL - CIPPI
[object Object],[object Object],AIR ACTION VIGORSOL - CIPPI
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AIR ACTION VIGORSOL - CIPPI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],KEY SUCCESS FACTORS
[object Object],[object Object],[object Object],[object Object],SO WHAT..? THE SIDE LOADING TREND
[object Object],[object Object],[object Object],[object Object],[object Object],SO WHAT..? APPEAL FOR MORE CREATIVE MOBILE MARKETING CAMPAIGNS
THANK YOU!

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Mobile Marketing Association Forum in Budapest 8 August 2008