2014 has turned out to be another incredible year of growth in mobile usage across the globe and this is set to continue in 2015. See how you can win the mobile user in 2015.

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Winning the
Mobile User
in 2015
A 9-Step Guide

2. (Adweek)
(Facebook)
Today...

3. In 2015...
(Forbes)
(Kelsey Group)
(Business Insider)

4. In 2015...
(Fortune)
(Business News Daily)

5. 1. Start planning now!
Start early and make a plan based on insights, priorities, research and facts. This will take a bit longer but the reward for your business will be much higher in the end.

6. 2. Gather research and data
Review how you are performing versus competitors, adjacent industries and top performers
Analyse your users’ behaviour based on stats and reports you have access to
Ask users what they need and want
Perform a user touch point analysis
Evaluate what you’ve done to date and what you could have done better

7. 3. Make a wish list
Make a list of all the things you would like to do if there were
no limitations.
Create new Mobile Web and App Services
Make enhancements to existing services
Mobile Use Cases based on the User Touch point Analysis
Invite your partners/suppliers to present ideas
Align with other plans (Marketing, Product Development, etc.)
Innovation projects

8. 4. Prioritise
Prioritise the wish list based on the most important factors.
Opportunity size
Complexity
Cost (high level estimate)
User demand
Rate each one from e.g. 1-5 for a balanced score.

9. 5. Test high scoring concepts
Do a write-up with a sketch or mock-up and test it with the target user base and stakeholders. Use whatever existing user panel testing tools you have or simply do a survey through e.g. Survey monkey. Test a few random use cases as well from the complete list as benchmarks.
Refine and improve the winning concepts and retest if you’re unsure.

10. 6. Build the marketing roadmap
Build your roadmap for 2015 with the concepts/achievements based on the prioritisation and user testing exercise and available budget.
Try to split all projects in deliverables of 4 months or less rather than longer projects.
Include a plan for ongoing maintenance updates based on user feedback, insights, OS and device updates and unforeseen issues.

11. 7. Set KPIs/objectives
Set SMART goals and KPIs for the plan including
user engagement and transactions/sales.

12. 8. Execute the plan
The plan is only the beginning. Once you have an agreed plan:
Brief your suppliers, partners, IT and marketing teams for Q1
and Q2
Include prototype testing and user testing in the time plans

13. 9. Marketing extras (optional)
To make sure your audience and media knows about your product, you should focus on promoting it with your users and creating a healthy amount of buzz through the use of:
Promotion/advertising activities
Affiliation strategies
Paid, Owned and Earned media

14. Want help?
We are happy to set up a workshop to create the mobile strategy that will help you win the user in 2015.
Get in touch with a member of our team at info@goldengekko.com.

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email info@goldengekko.com
Fighting for a world
full of mobile solutions
since 2005