This is a very important part of the marketing strategy. One thing that is constant in the ranking factor research is an interesting peculiarity in the data that can be called the “brand factor”, present in many factors and observations. Experts believe that Google is no longer hiding its favor for brands as it unfairly rewards brands, especially the big ones with preference positions in its search results.

1. Presented by Ivan Yordanov
CAN BRANDING AFFECT GOOGLE
RANKING?
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2. What is Branding?
Branding is the marketing practice of
creating a name, design or name that
identifies and differentiates a product from
other products . In an increasing competitive
markets, an effective and efficient brand
strategy gives you a major edge over
others.
However, your brand tells your
customers what they can expect from your
products and services, and also
differentiates your delivery from that of your
competitors. Your brand is derived from who
you are, who you want to be and who
people perceive you to be.
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3. What is Ranking Factor?
Ranking factor is an algorithmic input that Google measures
directly and uses to determine rank position in their algorithm.
Between 2012 and 2013 Panda and Penguin updates destroyed
well known keyword based SEO techniques. So more factors
including brands are considered as a ranking factor for google and
other website ranking.
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4. Now, The Brand awareness!
This is a very important part of the marketing
strategy. One thing that is constant in the ranking
factor research is an interesting peculiarity in the data
that can be called the “brand factor”, present in many
factors and observations.
Experts believe that Google is no longer
hiding its favor for brands as it unfairly rewards brands,
especially the big ones with preference positions in its
search results. This is based upon the fact that Google
rewards websites that have lots of links pointing to
them and have people talking about them in social
media. Obviously, the big brands have more people
talking about them and linking to them.
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www.goliveuk.com, Е. info@goliveuk.com, T. 020 77299 330, F. 087 00941 053
Page |4

5. Google introduced "Google suggest" in 2008. Instead of allowing searchers to determine
how they wanted to search, it started suggesting specific search queries that often recommended
brands. A similar concept, known as Google instant was introduced in 2011. Unlike other updates
or changes, Google was taking their proclivity towards brands a step further. Before they were just
showing brand more often in the search engines. Now they were actually trying to effect searcher's
behavior by suggesting brands before searchers could even finish typing what they were searching
for.
By intentionally penalizing new sites, Google gives big brands an inherent advantage. To
design, host and promote a valuable site (in the eyes of google) requires thousands of dollars. So
there is a revolving door of new sites that rotate into existence (but not search engine results)
because very few small businesses have an intentional and systematic invisibility field.
In 2006, BMW caught was caught hiding text. As google has said many times, showing
the search engine is one thing and searchers another is one of the most dangerous violations of
google's policies.
Smaller sites that was caught doing the same thing may be banned permanently but
BMW was only de-indexed for a few days before returning to the of Google's search.
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www.goliveuk.com, Е. info@goliveuk.com, T. 020 77299 330, F. 087 00941 053
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6. Google Ranking!
Google is already very efficient at identifying brands from
particular sectors and at allocating their URLs a preferential ranking.
Values like recognizability, user trust and brand image are also reflected
in the SERPs to a certain extent.
If you own a reputed brand, have a solid marketing strategy and
you want to add this to your market strategy, good news is here! Brands
continue to stay immune to new SEO trends in 2013, as they did last year,
as compared to other domains. Your brand website is supposed to have
more back links with the brand name in the link text. Thankfully, these
“brand links” are still not rated negatively by Google. Even average
content from reputed brands or websites outrank great content from
quality but lesser-known blogs.
Address: Go Live UK Ltd, 52 Great Eastern Street, London, EC2A 3EP
www.goliveuk.com, Е. info@goliveuk.com, T. 020 77299 330, F. 087 00941 053
Page |6

7. Thank You
Go Live UK Ltd
52 Great Eastern Street
London, EC2A 3EP
www.goliveuk.com
Е. info@goliveuk.com
T. 020 77299 330
F. 087 00941 053