You can offer amazing products at outstanding prices and provide unbeatable service, but you're only going to get customers if people can actually find you. That means SEO matters. Here are some points to help get your e-commerce websites noticed by Google.

1. Presented by Ivan Yordanov
SEO for E-Commerce Websites
Go Live UK Ltd
52 Great Eastern Street
London, EC2A 3EP
www.goliveuk.com
Е. info@goliveuk.com
T. 020 77299 330
F. 087 00941 053

2. You can offer amazing products at outstanding prices and provide unbeatable service,
but you're only going to get customers if people can actually find you. That means SEO matters.
Here are some points to help get your e-commerce websites noticed by Google.
Address: Go Live UK Ltd, 52 Great Eastern Street, London, EC2A 3EP
www.goliveuk.com, Е. info@goliveuk.com, T. 020 77299 330, F. 087 00941 053
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3. E-commerce websites must be mobile-friendly
Address: Go Live UK Ltd, 52 Great Eastern Street, London, EC2A 3EP
www.goliveuk.com, Е. info@goliveuk.com, T. 020 77299 330, F. 087 00941 053
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Mobile-friendliness is currently a key
criterion in search-engine rankings.
While this point applies across all sites,
it is arguably much more of a challenge
for ecommerce websites than it is for,
say, blogs. Blogs are often simply text
and pictures which scroll from top to
bottom. The need for navigation is
generally minimal. E-commerce
websites, on the other hand, are likely to
be more interactive, with users reading
about, searching for and quite possibly
comparing different products and
services. This brings new design
challenges and it is crucial to meet
them.

4. Content is still king, even on e-commerce
websites
There are two key take-up points from this fact.
In an ideal world, a copy should always be original and regularly updated. How feasible this is in the real
world depends on a number of factors. If it is really too much of a logistical challenge for you to rewrite
the product descriptions given by manufacturers, then you absolutely must put real effort into
compensating for this in other ways, e.g. with terrific content pages and a killer blog.
Keep an eye open for other people abusing your content. Google loves content which is liked and
shared and positively rewards signs of this user engagement. If, however, other people are copying your
content for their own purposes, then, sadly both sites are likely to wind up being penalized for the
duplication. Realistically speaking, sometimes you just have to grit your teeth and rewrite your own
content. If the perpetrators are e-commerce websites working out of a jurisdiction where copyright
enforcement is less than rigorous, then, whatever the law might say, you are unlikely to get redress. You
can, should and must, however, keep a close watch on what employees and affiliates are doing. Is the
former recycling copy over multiple domains? Are the latter simply copying your content without adding
any value? You need to know.
Address: Go Live UK Ltd, 52 Great Eastern Street, London, EC2A 3EP
www.goliveuk.com, Е. info@goliveuk.com, T. 020 77299 330, F. 087 00941 053
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5. This is a weighty topic - in simple terms, however, you want to make it
as easy as possible for search engines to see what is on your site, both in terms
of content and in terms of products/services. Google publishes guidelines on
how to do this and it pays to follow them. For example, if you use previous and
next buttons, then coding them according to the given specifications allows
Google to judge the full extent of your product range. This will stop you from
being penalized relative to the competition who appear to have more products
available than you.
Address: Go Live UK Ltd, 52 Great Eastern Street, London, EC2A 3EP
www.goliveuk.com, Е. info@goliveuk.com, T. 020 77299 330, F. 087 00941 053
Page |5
Coding can make a world of difference to how e-
commerce websites are ranked

6. E-commerce websites live and breathe
categories and keywords
One of the most absolutely basic fundamentals of SEO
for e-commerce websites is to target the right keywords. In other
words, you need to understand the search terms your (potential)
customers are actually using and work with them. Google
AdWords Keyword Planner can help you do just that – and it's
completely free!
Find more useful information in Go Live UK Blog directory…..
Address: Go Live UK Ltd, 52 Great Eastern Street, London, EC2A 3EP
www.goliveuk.com, Е. info@goliveuk.com, T. 020 77299 330, F. 087 00941 053
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7. Thank You
Go Live UK Ltd
52 Great Eastern Street
London, EC2A 3EP
www.goliveuk.com
Е. info@goliveuk.com
T. 020 77299 330
F. 087 00941 053