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Como criar um ARG?

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Como criar um ARG?

  1. 1. CRIAR UM ARG Jogo de Realidade Alternativa Alternative Reality Game
  2. 2. Características de um ARG As 3 principais dinâmicas em um ARG: • Narrativa • Espaço (público/urbano/midiático) • Jogo (play)
  3. 3. Exemplo de progressão de um ARG • ATO 1 Início ATO II Meio / Climax ATO III Conclusão
  4. 4. Exemplo de progressão de um ARG •
  5. 5.
  6. 6. Características de um ARG • Narrativa Transmídia • Vida real como ‘meio’ (media) • Estética de “isto não é um jogo” • Meta-comunicação • Colaboração • Fragmentação/desafio ("um sussuro pode ser mais alto que um grito”)
  7. 7. Problemas típicos de ARG’s • históricas mal contadas (e histórias ruins) • não entreter / sem imersão • rabbit holes chatos/entediantes e falta de interatividade • ser malicioso/ofensivo • ser morno, brando… inexpressivo • falta de um final bem definido • ter apenas o que já é esperado. não inovar / não engajar
  8. 8. Tipos de papéis de profissionais envolvidos com ARG’s • escrita da narrativa • pesquisa • direção • artistas visuais • criação de puzzles (quebra-cabeças)
  9. 9. • Puppetmaster (Mestre de bonecos / fantoches)
 designers/controladores do jogo • Pontos de entrada
 são os pontos que confluem no rabbit hole. devem existir vários pontos de entrada para a historia do ARG. • Rabbit Hole (Toca do Coelho)
 site que concentra informações do jogo • Breadcrumbs (Migalhas de pão)
 pistas que levam a outras pistas. Geralmente fazem parte da trilha a ser caminhada durante o ARG • Trilha de puzzles
 quebra-cabecas interligados que levam a novos mistérios • TINAG "This is not a game" é o mantra dos ARG Glossário
  10. 10. Criação de puzzle/desafios quebra-cabeças Definir ações/objetivos com verbos: • resolva... • encontre... • colete... • crie... • escreva... • descubra... • vá para...
  11. 11. Termos comuns em ARG’s • ???? - ()
 os vários pontos de entrada para a historia do ARG, pontos que confluem no rabbit hole • muitas vezes os ARGS são portas de entravas para um filme, um game ou uma outra narrativa • (exemplo:The Beast, do Inteligência Artificial (2001) e I love Bees, (2004) do universo do game Halo 2
  12. 12. Três elementos essenciais para games • Goal / Objetivo • Rules / Regras • Feedback / Retroalimentação (informar o que está acontecendo e o que aconteceu depois que os participantes fizeram algo) McGonigal 3 Essential Game Elements
  13. 13. Três elementos essenciais para games ! • O puppetmaster conhece o goal (objetivo) mas este não fica claro para os participantes - eles precisam imaginar partes do jogo • As Rules são as que você that you need to follow the trail...breadcrumbs to figure out what is going on. • Feedback comes to the participant as clues becme clear, they can be intrinsic or extrinsic. McGonigal 3 Essential Game Elements
  14. 14. Mídias para ARG s • Websites, Hotsites • Wikis, Blogs • Portal • Microsites • Google Maps • Perfis/Grupos/ Comunidades em Redes Sociais • Twitter, Facebook, Last.fm, Linkedin, Instagram, Issuu,Tumblr
 Flickr, Mercado Livre • Apps e Softwares • Games • PDF’s DOC’s • Vídeos • Imagens • Memes • Ligações (realizar e receber) • SMS • E-mail • Cartas / Pacotes • Media-KIt • Cartaz • Boca-a-boca • Cidade • Grafitte • Anúncios (Publicidade) • Outdoor,TV, Rádio, Jornal, Cartazes e posteres, Busdoor, Mobiliários urbanos, Flyers, Promoções • Quadrinhos • Instalações • Flash mobs e Marketing de Guerilha • Sinais • Eventos • Máquinas • Objetos • Atores e atrizes, encenações • Mecanismos de Busca
  15. 15. Pulverização de fragmentos do ARG •Hoaxes •Polêmicas •Mistérios •Pistas •Esconder •Resolver •Lógica •Referências

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