Next Design 3.0, Making Sense of Design Now

The Visual Thinking Innovation Company
StrategyLab | UnderstandingLab | InnovationLab

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StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.

We help multi-disciplinary teams
improve their:
• Adaptability
• Operational efficiency
• Innovative output

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Disciplines

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Where We Work / The Innovation Journey

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What’s Missing?

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Scaling Innovation Skill

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Company Profile Map

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Innovation Skills Progression Ladder Example

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Continuous Innovation Model

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How We Understand Teams is Changing

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Innovation: Most Typical Disconnect/Challenge

Leadership & Leadership &
organization defines organization profiles
innovation here are here

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Basadur Innovation Profile


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Basadur Innovation Profile


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Basadur Innovation Process

Basadur Innovation Process, Copyright © 2006 Basadur Applied Creativity.

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Innovation Profile

Preferences are about who we are today
versus what we might like to be tomorrow.

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Innovation Profile

What it’s NOT:
NOT an IQ test
NOT a personality test
NOT a right/wrong answer test
NOT roles to choose


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Roles Versus Preferences

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Innovation Profile

Preference helps you understand:
• WHO is on the team
• WHO is in the room
• HOW the team connects to task
– At a preference level
– Not as will or interest

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Innovation Profile

Understanding Preferences Informs:
• How to manage the team?
• How to help/teach the team?
• How to inspire the team?
• How to make the team happy?
• How to lead the team?
• What to build for the team?

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10 Typical Innovation Challenges

My team:

1. has no vision
2. is building the wrong product
3. does not get along
4. thinks too much
5. has no new ideas
6. has trouble moving to action
7. cannot define problems
8. rushes to solutions
9. has trouble getting outside the box
10.has difficulty making decisions

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TEAM VISIBILITY FAMEWORK

My Team Is Building the Wrong Products


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My Team Has No Vision


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My Team Does Not Get Along


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My Team Does Not Get Along


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My Team Thinks Too Much


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My Team Has No New Ideas


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My Team Has Trouble Moving to Action


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My Team Can’t Define Problems


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My Team Has Trouble Getting Outside the Box


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My Team Rushes to Implementation


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May Team Has Trouble Making Decisions


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The innovation profile is
one tool in a broader suite
of innovation tools

Humantific Innovation Framework

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STRENGTH STRENGTH STRENGTH
Pattern Optimization Pattern Creation Pro-active
(Digging the same hole deeper) (Digging new holes) & adaptable

• Inability to invent • Inability to execute • Takes lots of smarts
ISSUES ISSUES ISSUES
& work to achieve
• Stuck in the present • Constantly digging new
holes

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Research

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A Global Research Project Initiative by
NextDesign Leadership Institute
and Basadur Applied Creativity

Participating Countries:
Australia, Canada, China, Denmark,
France, Germany, India, Italy, Spain,
Switzerland, United Kingdom, United States

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Student Process Drawing – Domus Academy, Italy

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Class of Design Students / Domus Academy - Italy

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Student Process Drawing – National Institute of Design, India

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NextDesign Leadership Institut


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Class of Design Students / National Institute of Design - India

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The Visual Thinking Innovation Company
StrategyLab | UnderstandingLab | InnovationLab

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Contact

GK VanPatter
gvanpatter@humantific.com

Elizabeth Pastor
epastor@humantific.com

Next Design 3.0, Making Sense of Design Now

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