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@googledave
#hrtechworld
Past Present Future
@googledave
#hrtechworld
@googledave
More Tech We Have
More Digital We Become
The More Human We Must Be
#hrtechworld
@googledave
@googledave
#hrtechworld
@googledave
@googledave
#hrtechworld
@googledave
@googledave
@googledave
@googledave
#hrtechworld
@googledave
@googledave
#hrtechworld
What makes people tick?
@googledave
#hrtechworld
@googledave
#hrtechworld
Ethos
Pathos
Credibility - Trust
Logos
Consistency - Logic Emotions - Imagination
@googledave
#hrtechworld
Pathos
@googledave
#hrtechworld
Behaviour Influence Persuade
@googledave
#hrtechworld
And now…
@googledave
#hrtechworld
@googledave
#hrtechworld
1.Persuasive
Facts & Figures
@googledave
#hrtechworld
@googledave
#hrtechworld
@googledave
#hrtechworld
@googledave
2. Be Truthful
@googledave
#hrtechworld
“The consumer isn't a moron;
she is your wife.”
@googledave
#hrtechworld
Sincere Authentic Genuine
3. Bullshit Monitor
@googledave
#hrtechworld
@googledave
#hrtechworld
Yahoo vs Google
Bullshit Monitor
@googledave
#hrtechworld
4. Thought Leader
@googledave
#hrtechworld
@googledave
@googledave
#hrtechworld
Own your
space
Give your
best stuff
away
Engage Personas
& Influencers
@googledave
#hrtechworld
@googledave
#hrtechworld
1. Drivers
@googledave
#hrtechworld
HAPPY FEARSAD ANGER ANTICIPATION
2. Speed
@googledave
#hrtechworld
40% GONE AFTER
3 SECONDS
@googledave
#hrtechworld
@googledave
#hrtechworld
3. Lead with empathy
@googledave
#hrtechworld
@googledave
#hrtechworld
@googledave
#hrtechworld
@googledave
4. Same Wavelength
@googledave
#hrtechworld
@googledave
#hrtechworld
A hero’s
Journey
@googledave
#hrtechworld
5. Pain & Pleasure
@googledave
#hrtechworld
@googledave
#hrtechworld
@googledave
#hrtechworld
Ph. Creative Kingsbridge Professional Solutions presentation
#hrtechworld
Get personal
@googledave
#hrtechworld
@bryan_phc
#AskPh
@googledave
#hrtechworld
@bryan_phc
#AskPh
@googledave
COKE BOTTLES WITH NAMES
@googledave
#hrtechworld
@googledave
FULL SCREEN “SHOT ON IPHONE 6” PHOTO
@googledave
#hrtechworld
@googledave
#hrtechworld
@googledave
Be genuine, Be sincere, Be authentic
#hrtechworld
@googledave
#hrtechworld
“People may forget what you said or
did, but they will always remember
how you made them feel”
Maya Angelou
@googledave
#hrtechworld
@googledave
googledave@ph-creative.com
Before & After Missing outHurt & Rescue
@googledave
#hrtechworld

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People, Not Candidates

Editor's Notes

  1. The more tech we have The more digital we become The more human we must be
  2. Human centred mapping of your customers / persona and their touchpoints with your business and the brand experience Customers our multi channel, multi device Walk in their shoes – go out of your way to understand and learn about them Talk your clients language in your world and win more business Attitudes, leads to behaviours which creates experiences Head of CX Llyods / Virgin – NPS bonus
  3. The world is going personal
  4. Personlised coke bottle… Story of Louie… couldn’t get one because of his spelling…. Kept the story alive…. By realising a website to allow you to personalise the bottles…
  5. Apple and their evangilsistic community… The quality of their phones, by leverageing their community to give them… photo’s…
  6. Even our dogs are getting personalised marketing!!! Tails.com
  7. By understanding the personas and people we want to connect join and influence the conversation going on in your audiences hearts and minds Identify the emotional drivers you candidates feel and experience; and put them into your stories, helping you connect through the power of personality humanise and bring emotion into you marketing and your people propositions.... Share genuine, real stories - bring authenticity into your brand be genuine, be sincere, be authentic…. People love what you do and how you make them feel; you benefit from the greatest marketing channel of them all ... Word of mouth… People may forget what you said or did… But the won’t forget how you made them feel….