Do you have what it takes to survive product management. Here is a "snackable" presentation adapted from a keynote presentation to product managers.

1. for Product Managers
Linda Gorchels, author
The Product Manager’s Handbook, and
Aptitudes of an Energized Product Manager
Adapted from a keynote speech

2. Survival Manual basics*
S Seize opportunities
U Use your resources well
R Rally the troops
V Vanquish myopic thinking
I Improvise & implement
V Value input from others
A Adapt to constraints
L Learn “customer-speak”
* Borrowed liberally but not literally from the US Army Survival Manual.

3. Seize opportunities

5. Rally the troops

7. Improvise & implement

8. Value input from others

9. Adapt to constraints

10. Learn “customer speak”

11. S Seize opportunities (don’t wait too long)
U Use your resources well (manage time and budget)
R Rally the troops (we’re in this together)
V Vanquish myopic thinking (get out of the maze)
I Improvise & implement (plans are just the beginning)
V Value input from others (listen & share credit)
A Adapt to constraints (acclimate to culture & change)
L Learn “customer-speak” (customer-enabled buzz)
Equipped to survive!

12. Linda Gorchels
www.BrainSnacksCafe.com
Product Management 101
Amazon.com
The Product Manager’s Handbook
Amazon.com

13. Just as we routinely upgrade computer systems, we must upgrade our own knowledge systems.
Linda has helped over 10,000 people over a 25+ year period with these educational upgrades,
merging anecdotal client experience with researched “best practices,” and sharing the resulting
insights with managers and executives. After working in the office products, publishing and
insurance industries, she joined UW-Madison’s Center for Professional and Executive Development,
both as a corporate trainer and program director. Now, as a director emerita, she provides
workshops for select clients.
An award-winning author of The Product Manager’s Handbook, she has also written The Product
Manager’s Field Guide, The Manager’s Guide to Distribution Channels, Business Model Renewal,
and Product Management ShortRead Series.
Linda is now a blogger, mystery author and Creativity Curator for her own company, Tomorrow’s
Mysteries, LLC.
Linda M. Gorchels

14. For more information, refer to the following books on
Amazon, follow my blogs, and download several free
articles from my website, BrainSnacksCafe.com.
The Product Management ShortRead Series is a collection of
“bite-sized” (about 100 pages) books on selected topics .
Product Management 101 and Product Strategy & Roadmaps
were published in January 2017.
Creatively Innovative is scheduled for late 2017.