This dashboard was displayed at the conclusion of the Borrell 2012 Local Online Advertising Conference in New York. It shows the best-practice companies in a scattergram, then displays the common "dashboard" measurements that these companies monitor.

1. The Digital Dashboard
March 22, 2012 2012 Local Online Advertising Conference

2. About this presentation
The following dashboard was presented by Peter Conti Jr.,
Colby Atwood, and Gordon Borrell at the 2012 Local Online
Advertising Conference in New York on March 22, 2012.
It represents a compilation of the dashboard measurements
that “best practice” local online media companies monitor.
For discussion and other local market info, join the following group:
Local Advertising and Marketing Trends

3. These companies have
different measurements.
www.borrellassociates.com

4. Looking Forward
Micro Trends
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5. Looking Forward
Micro Trends
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6. Want more information?
Give us a call at 1-757-221-6641 or email us
at info@borrellassociates.com
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